Coca-cola can cost 34 million dollars. So in 1985 Coke celebrated his anniversary by creating a new formula called New Coke. The drink tasted pretty similar to the old version, but there were notable changes to the taste of perplexed customers. Sales for Coke dropped 20 after the new formula was released, so Coke decided to return to the old formula and even slap the word Classic on the can so that people knew the formula was the old one.
They spent 4 million on research and development for the new formula and lost 30 million dollars in unsold inventory.
By Stock Chat
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Today pepsi is still the best tasting with your meal. It's funny. People complain about pepsi but drink diet versions.
The new Coke tasted closer to Pepsi and was less flat.
New Coke tasted nothing like Old Coke. It tasted a lot more like Pepsi. 🤮
They actually gained overall because when they switched back to the old coke, their sales exploded
$34 Million to Coke is change in the sofa to us
I liked New Coke. I like Classic Coke. I hate Coke Zero
yeah but what you don't talk about is this was all a move to obfuscate the switch from cane sugar to HFCSs