This year, I've decided I'm going to add this new thing into my business to provide more value, more service to my great friends and clients. And here's what I'm committed to doing: I want to be your resource for anything regarding home values. So let's set the stage up front for that and announce it with pride. Not, we're like, oh no.

like I haven't been doing it for five or six years. Great. Make the announcement and be excited about it, right? So that was a couple things I had to deal with this last year just trying to get everybody to implement this. then I think so so I want to go back though first before you, before you jump I Actually think if you go back to I want to be the most trusted, most likable brand in my Marketplace it It's hard to argue against.

Now you know your brand, You know your clients. If it just shows up in an email, it's another email, right? If it shows up in an envelope with a handwritten note, right.