Within our ecosystem of Rockstar Coaching clients, a lot of our clients have had tremendous success specifically on Meta which is Facebook and Instagram ads with PDF downloads for example, a seller guide or any kind of a PDF resource. Maybe it's a market update for a specific area of town? Any kind of a resource that is downloadable that would be desirable to a seller. So ask yourself the question: what do sellers look to understand that would indicate that they are indeed considering selling their property? Obviously, the home valuation is a factor, but it's also the nature of how to sell a property. What sort of process related information could be put into a PDF the steps to a successful sale for instance, or tips to improve your home's curb appeal or Renovations that don't move the needle versus Renovations that do Any kind of a topic that would be process related that a seller would think I need to read that? That's really interesting.