Welcome to this week in marketing, where coach, jason pantan and i help you modernize your marketing, build your brand and ultimately win more business. Super excited to talk today about short form, video with three absolute monsters: scott introduce yourself go ahead. I'm scott bentley that mortgage guy on tick tock - i was just gon na, say you're that mortgage guy also known as yes also known as scott bentley, so so, ah so at the mortgage guy, if you're not on tick tock - and you haven't followed this guy you're, Not even in the game so go zach at zachary loft on instagram and tech talk, isn't it dot loft it's dot, lofts on instagram, it's no doubt on tick. Tock and your last name isn't law, but we'll get to that later correct and the one, and only at glenda baker, i'm a real estate agent from atlanta, georgia.

Anybody that knows knows yes. Yes, yes, yes, hey! So, first of all, thank you all for joining me in the podcast today. Um i want to. I want to just have a bunch of random conversations about what's working, what's not working, because i think everyone listening right now knows that you know the world is full of add people.

We either have four hours of attention span or 14 seconds. Maybe six, maybe one and everyone questioned short form going way back to vine. Oh, this is stupid six seconds. It's never going to work.

That was the precursor to what we see today in instagram reels, certainly with tick-tock, and even the people that started to get into it started, saying: there's no way you can actually make money from it right, yeah, because it's not working for you right, yeah! It's working for me yeah, i know it's worth it, but it's definitely not working for you sarcasm. So so, let's just go around uh go around the room and let's talk about the origin story and then where you're at, but you got to give it the condensed version, because everybody has a dd, that's very good, so you want to go first yeah. So i'm on tv, by the way, we're all going to interrupt the entire time. That's okay! So go ahead! Scott bentley, scott bentley that mortgage guy um i got on tick tock, actually because of gary vee yeah.

You know he was raving about the organic reach uh. In december of 2019, and like my 15th video caught fire and had like three or four hundred thousand views overnight, that was when i realized it was legitimate and then took it seriously, and it has just exploded. But is that the bad guy was that that one? No that was later on that was on facebook before and that kind of like gave me the oomph to jump in and try it but yeah, but okay. So just because you got a bunch of views.

Does that correlate to fire, or is that, like you caught a trend i mean? Did you generate business from that? I think i generated a few leads from that post. I think um. You know i got like five or six thousand followers and then that was like. I had at the time, like i think, nine or 900 or a thousand on instagram, so i was like wow.

This is crazy and it happened like that. So that was yeah. It was totally unexpected, but it's kind of changed the course of everything. As far as lead flow, i mean the the leads that we have coming in.

It's just really outrageous. We can't keep up with it, so you mentioned a number yesterday in the video mastermind um. 18 000 leads since when, since like may 15th, so we're talking like in a seven month period so for anyone out there, that's listening. That's like what what what what yeah 18, but are.

They like facebook leads and they never convert. They convert it like one percent right, the conversions are pretty, i mean so out of the 18 000 leads. I think we have seven or eight thousand applications and over 50 of them have a 640 plus credit score and assets, so the leads are as quality as they get. I mean i've done.

Every lead in the book live call lead, transfers, realtor.com everything that everyone's ever done right and the conversions are just it's unbelievable. Okay. So if you didn't catch that his name is that mortgage guy, not mortgage guy yeah, not mortgage guys, he is that mortgage guy, but also that gives people context for the amount of leads. And, of course all the leads are coming right into maryland right.

So it's all over the u.s, so yeah and that's the tough part with socials. You can't really control the location, but we have a team that we're kind of farming it out through and right, that's kind of how we're building it out. So so scott, when you and i talked what now feels like - i don't know two-ish weeks ago or something like that - uh referred by a mutual friend - he was like you got to talk to this guy, and i know people listening right now, someone's going to say You know the people that i see on tick, tock are just outrageous they're, like you know, they're dancing and they're. Doing the you know stupid quote that please don't do that! Just is that bad that i actually just said that because there's like so many people that have done that, that's where you started point two.

Is that where you start everyone starts, everyone starts on a trend yeah. I started there with chase right. I think you start with a trend and you find your niche yeah bingo bingo, bingo and bingo. But my point is: i mean i've watched enough of your your tick tocks to see how animated you actually can be yeah, but hanging here on the podcast.

You are a mortgage guy yeah, it's true, i mean he's like you're. Looking at me like through this filter of like his fico score is 720.. I can tell you really. I can tell you, have a great credit score just from meeting you yeah, i mean honestly.

I i have like a dry sense of humor like when i'm around, really i have like anxiety and all that stuff, so it kind of plays into that but um. So you have the opposite problem. Most people have you're more comfortable in front of a camera yeah. It's weird like crazy, when i'm in the room by myself, like i can do whatever i want i'll, do dances in front of hundreds of thousands of people and then i'll get in a room yesterday and i'll fumble through my words, because, like my adhd kicks in And i can't keep up with my words, so we need to have it all be very short, with scott like six seconds and then out yeah, that's it in seconds.

Yeah yeah just do a little dance white talk, maybe that we can start having captions pop. Above your head, while you're talking dirty, should i just start dancing right now we can just get tick-tock. Trending sounds playing as a soundscape, oh yeah. We can.

Somebody needs to break out their phone - okay, let's let's so so, zach uh early on in tik tok, you caught fire and interesting enough. As you mentioned yesterday, you not that you've moved away from it, but you've wrapped up the pedals. A little bit. Yeah yeah yeah um, but talk about your early journey in tick-tock and then short form and then we're gon na get to glenda and then we're talking like what works and what doesn't how to do it and whether we're talking tic, toc or reals.

Right i mean it's, i think it's all gon na be ultimately the same right sure so, but kim you're give them your story yeah. I uh i got on because of a friend who found out about it in december of 2018 um they had just been acquired. Uh or acquired musically and yeah 2019, i believe yeah, it's here in 2019.. I can't remember: i think it was 18.

i've been on for two and a half years. So then that's 19. yeah yeah, because i got home about six months later, depending on when yeah all the semantics aside, okay got on was like this is stupid, deleted it uh about five months later same exact thing happened uh, except about two weeks later. He was like hey.

Would you shoot my proposal? You know you're mutual friends of both me and the future fiance you do video. Can you just kind of sneakily get filmed with it sure easy done yeah? Do it send it to him next day walking do his uh he as a gym. He says hey that video 60 000 views - and i was like pardon where say that again: yeah huh, that's my video um, i'm joking, it's all their moment, but you didn't do the proposal with like in your card. Look who just got married in my backseat but um, and so i was like all right - i'm going to try the tick tock thing and it was around the same as about 15 videos or so and if you scroll to the bottom, it's a bunch of randomness Right, i couldn't find, and then i finally did a story, time yeah and then all of a sudden people are like.

Oh my god, and i got like 30 thousand views. Like okay tried a few other things went back to story time, like 60 000 views mike. Okay, i may be saying a trend and just kind of focused in on that niche. That's about it so so for context how many uh, how many followers now, i think, i'm at 7, 16 or 7 17.

okay and how many followers a thousand seven yeah. Yes about one point: six and a half million okay. So all right, gb, yes, aka that real estate agent from atlanta georgia. So so what? What was the early attraction in this, like short form, video content? Oh you're, standing next to him, no one's ever been attracted to me.

I mean no, no lie. We were at elite yeah in february of 2019 and you played his video and he had 43 000 views. Jason did without my permission well and - and i had no clue my videos - he pulled me aside right before he was going on stage. Hey i'm going to talk about tick-tock.

I was like three weeks you're, i'm sorry, three weeks, you're making. I was like three weeks. You were making fun of the fact i wasn't too good, not really, but kind of he just wasn't really yeah feeling it. I was like okay and then like right, poorly he's like playing your videos.

Yes, yeah, okay and i mean we're there. I saw the 43 000 views. I looked at sergio and i said when i get back to atlanta, i'm doing tick, tock, yeah and so yeah. I got back to atlanta and i tried to do the zoom in.

I tried to do it myself and i'm like this is ridiculous. Yeah i mean it was crazy and i was who would do that and then i did it right. I did this. I know i'm just like.

What's your name yep um and then i was like this is not gon na work. For me, this is just not gon na work for me, why? Why were you thinking that, because i'm old i was, i was you, you were old. You got younger since this obviously forget nad drips. It's just all about tick-tock! That's what we age down to now, like that's the way to do it to a camera for 11 hours, but i i called a videographer and um.

It was in february, so i got back february 6th and i talked to a videographer and i was like how much is this going to cost me? He told me i was like oh no, no, no, no! No, i'm not going to do that. Yeah and what was it? A month later, the pandemic hit yeah and i was you know, still consuming content. I was consuming content and so in august, when i realized that we were going to get through it, we were going to get on the other side of it. I called that videographer back and i said: hey i'm ready to get started and he's like.

So talk to me a little bit about your vision and i told him and he's like you do understand. You can shoot this from your phone, i'm like yeah, but that's not really my brand. I want to try it like this, and so i found him on instagram. I met with him and he goes how many videos do you want to do? I said well how many videos do you think i can do, and he goes well just depends on how good you are on video.

I said: well, i'm great on video. Were you that girl that i argued with? I know you are, but what am i i know um i said well how many and he and i found him because he had shot a video for this other girl. This is a real estate, agent yeah, and so how many can she shoot because well she can shoot like 12 in a day i'm like well, i could definitely do 12 in a day no problem just playing for 12. yeah he's like okay.

He gives me the price, i'm like. I don't like that price he's like how much do i pay, and so this is how much i want to pay. He goes if you'll sign a six-month contract i'll, do it at that price. I should send over the paperwork right five minutes later.

I send it back right and he was in shock. We scheduled our first. Our first meeting, i had 122 followers in october of 2020.. So wait you from august to october, before you actually we're talking like october 2020, correct a year and a month this year or whatever like this, is bonkers yeah yeah.

So i had 122 followers from my yes, what's your name yes and um, and i i posted my first video october of 2020 and then today all this history now he's doing talk. No, but i did my little trimming yesterday. Yes, oh yeah, yes, twice right twice! Oh, my god: yes, okay! So so how many followers now 481 thousand - and i know because you're competitive and you pay attention um? Can you track revenue to tick-tock, 208, 000., okay, so 208, 000 right so minus the cost of video in the day and the yada yada yada? Have there been any other benefits for the three of you to this i'll go? The other side i mean i've sent out and received over 145 referrals, say that again 145 referrals over the last 12 months, but you're in delaware. Aren't people just saying hey.

I want to move to delaware because of you just because you're so much fun and you have flamethrowers it. Actually that does happen occasionally, but more. It's like it's like what happens with you like hey. I want to buy a home in michigan yeah.

Do you know anyone in michigan, you know i've sent ones to australia. I've even sent one to italy like yeah, and they do referrals a little differently. Their busted hey, just google, it you know if it's out of country um, but obviously the tom ferry ecosystem. I can trust all these other agents and i know they're going to get a great experience yep so especially on the elite level.

So it's it's been kind of easy. It's just been about growing relationships, gaining the trust and now and occasionally throwing the hook of i'm a realtor. It usually pops off very quickly right same same thing. Yeah, i mean for me it's the lead flow has been insane which the revenue from that is great, but leveraging those leads with local agents, and, just being i mean almost 95 of these leads coming through these consumers don't have agents and they are specifying that in The blue form that they fill out on our website so that leveraging that and just being able to spread that around to be able to scale the business further within local markets with agents is just huge.

I mean it's helped me relinquish additional agent partnerships, which is additional revenue as well. Okay, so i'm gon na i'm gon na touch on a pain point that i wish for everyone listening, and that is how do you manage all the dms? How do you manage all the inbound? How do you manage all the glenda? I love you. I want to move to atlanta. Can i talk? That's the funniest thing to me and and just goes to show on how consistent you and for anyone.

Listening like how consistent you are in your niche right, i'm not nichey, i'm just a crazy personality. Yeah and people follow that, like you are nishi 100, but all your videos are a little different yeah. She kills it just like you. What do you mean? You mean just like, i know every time, i'm watching format like she, her style, the background, the stars, the hair, the lighting.

I know consistently like we talked about yesterday when i shoot a video in my car. I know it's going to perform exactly so you do it so consistently, even though you have the fewest amount of followers, i feel you have the most dense. You do followers where you have people ride or die for you, and i think we have a few of those, but i mean you look people literally lay down in front of a car like we're talking about celebrities walking down who you are restaurants, you know so That, i think that's something people need to understand is once you find your knees just latch onto it. Okay, but you keep saying niche and i think that's almost more style guide joining me like in a brand like you want a consistent brand like like her brand is the stars.

It's the hair she's at her house, she's sitting down she's looking off camera, so the person that's listening, you know if you haven't followed all these people already by now. You need to do that and then start watching. Not don't just watch the content, i'm always like. I'm a producer right, so i'm watching like okay.

What is it that he's doing consistently, which ones get the most views? Why and try and analyze like what is it that they're actually doing forget what they're saying right like just? I want to just see that that makes sense. So so your thing is the car right, like the most consistent. Most consistent is story time in the car right beyond flamethrowers. What's your thing, mine is taking, trending, sounds and flipping them into like pov, skits and just different sort of like trends.

You know whether it's a sound or a song, where i'm using like lyrics in the song as the punch line in a skit or something of the sort. You know i try to mix it up, but you know it's a lot of the content. That's already performing. Well, on the platform and trends that are happening that i'm just kind of spinning into our could that be the easiest strategy to follow 100, we're all on the same page like that's the most r d, able yeah right because like well, i got my car and It didn't perform well yeah.

I told a story i put on a sweater with stars and and no one cared well phil. You know like i'm like that was the right food. If pg was in a star in stripe, sweater - oh what's up phil gerdes, he has no hair right. There's a hair guy yeah, a blow-dry guy, oh for sure, the blow-dry guy.

That's that has that's bald yeah. He puts on a wig, and so he plays one side that he's the stylist and the other side. That he's that i love client, yes, and i mean he is killing it. He could just do therapies like you know, therapy like therapy right just over and over and over again, so so glenda.

How did you come up with your thing and why do you think it caught fire? So the way that i came up with it was matthew. Hussey uh he's a dating dating advice. Guy, yes, and i loved his content, like i loved it yeah, even though i didn't need it. Yeah like i re, i like the style of it, stylistically yeah, and so for me.

You weren't like watching his stuff going to tinder watching his stuff going just checking. No, i mean it's the truth like i, like. I looked at what i liked to consume yeah and then i glendified it yeah and at first i was just doing black shirts. Yes - and i would have like my black shirt with a star on it - i had a black star with lips on it and then um.

I people would comment on this. That was interesting and then i wore this army green jacket with black stars, and i had so many comments about. Oh, i love your jacket. I love your jacket, i love your jacket and i was like i think the stars is kind of good.

Am i i say: oh my stars, my mom told me i was a star i was like. I think i can do something with this. I think it's got some legs on it, so i think that i was. I was always in the comments mm-hmm.

I was very cognizant of what people were um biting into right, and i think that that was the success was that i really watched very closely the numbers. What performed was it? The cup like? I have everything analyzed out the color of the shirt. The color of the captions was my hair straight. Was my hair big all of that stuff to see, and then what was the content? Was it story? Time? Was it information? Was it me ranting to see what performed the best and then whatever performed the best, and i broke down the performance based on views, likes shares and comments and then whatever was performing best in the category that i thought was important and that was comments and shares.

So to me that was the most important and so that once upon a time i sold a big-ass house has 63 000 shares. That's bonkers, yeah! That's insane! That's that is insane yeah! Okay, i'm listening to this right now and i'm every one of our clients and i'm so busy. How much time do you spend on this and how do you do it all, and how do you also maintain a life and you think very analytically for oh, my stars, so how do we actually do all this? For me i mean i, i kind of have to compartmentalize it and do it later in the day and focus on my day-to-day routine and my clients during the day and then at nighttime. I kind of get creative well when my wife goes to bed i'll, spend 9 00 p.m to 12 p.m, sometimes longer sifting through content, looking at trends and just trying to get inspired and just figuring out what's happening, but yeah i have to i feel like i Have to compartmentalize it because when i first started i was trying to do it like, as i was going throughout my day, and i was floundering, it was just right.

It was too hard, so um, it's it's very easy. Now i just text the video to myself. Put a little blurb in there about you know how i want to spin it, and then i can shoot it in two minutes in real time right. So you catch the creative moment in the middle of the day.

You know slinging loans and serving clients and taking care of people exactly boom and then nine to nine or nine to noon nine, to midnight right, the other nine to noon um so so does that is that what you recommend for people? I think it comes down to like how you operate and if you feel like you could do that later at night, it works for me yeah, but um. I you know, i think it comes down to the person yeah for sure yeah, because i'm not good at night right because yeah, i know because i'm giving people like a morning yeah i'm a morning person for sure. But so yes, yes, what's your strategy like how do we get it all done, so i batch shoot. So was it you that we were talking yesterday, so i've only had 14 shoot days, yeah, that's insane! Right since october it was yo sunday.

So i had 14 shoots yeah 11 hours a day. Yes so but think about it. I've created all of that content in 14 days and that's huge. I know so and when i started so so, but give people context you're talking about in in an 11-hour day.

You're going to shoot 30 or 40., so the last sessions i'm guessing or like little one-minute clips or less the last one. I shot 42 videos, 42 videos, and so when are you gon na go like really start pushing yourself? So i think that in the new year i can get to 50.. So that's my goal, so so i bite the elephant one at a time. Yes, and so i just think that i can get better every single time and i've really kind of got my system now.

Yes, so very similar to scott. I see an idea that i, like i take a note. I send it to a text. I send a text to denver.

This is what i want to do with the entire state or the entire. The entire city of denver state of denver, yeah state of number two denver is a rock star. Yeah denver he's a unicorn because he produces he shoots and he edits yes and he collaborates with me hold on several unicorns in the room yeah. I mean it's amazing, but for me getting the idea when i have it is super important to me.

Yes, so i shoot one day a month and then i post all of my content between 6 a.m and 9 a.m, and if i do not have a post up by 9am, they're they're texting me they're dming, now yeah the glenda routes, glitter buddies. I'm sorry! I think i'm going to do a poll, yes with my father. Yes, because i asked them. Yes, i asked them in one of the videos like what it because you know i want to know what the common bond is like.

What is the common thread between everybody? Yes, so i'm like, so why do you follow me yeah and i asked them, and i have more comments on that video, so in comments that has like 78 percent of the views. Yes, i got comments. That's big was that huge? Well, you also asked for it right if you don't ask for it all the time right, okay, so so i'm gon na come back to this, but first, how often do you ask how how often do you say and i'm zach and i'm a real estate agent In delaware, dm, if you're interested in buying or selling real estate, never never oh interesting, yeah. I've never said it.

Actually, i'm inspired! So when i go back probably in the next week, i think i'm going to do like a little video to push some followers to instagram, because you said you did that 13. 000.. That's amazing followers in four days on instagram, just from posting that video look. If you really want to talk to me, tik tok is not the way to get me, not the way come through instagram and they better dming strategy, better platform, yeah, amazing and speaking to the day, zero person who's.

Listening to this like, please, maybe i missed the boat like there was no boat. The dock hasn't even been made, yet no, they didn't miss the boat. Exactly tick. Tock is a early adaptation of something that's going to be a long term.

Skill set short form. Video can you communicate your message in 30 seconds right, it's just like, and what kills me is for decades and decades and decades and decades and decades it's you got ta master. Your elevator pitch right got ta have an elevator pitch. Now we get short form video and then how am i supposed to convey my message in under 30 seconds? Look, it's a little! It's an elevator pitch okay, but i think people are gon na get lots of zach they're gon na say message: message sounds like a pitch sure.

You don't have a message you somehow mortgage gets into a trending song and a dance move. I guess not. Even every time, yeah you're conveying your your entertainment you're, able to you're able to get to the point in the 30 seconds. That's the key word edge, entertainment, tony robbins.

The first person i ever heard say that, like he's like it's edge, entertainment when you come to my events, i'm like yes educate, entertain right, motivate et cetera, but so so it's 30 seconds of like being entertaining yeah. I mean it can be but day zero would say, like put in your schedule like, if you're going to create content and content's going to be a pill or your business. Like your finances, like your lead generation like your morning, routine, like all that it should be in your schedule, yep yeah in midnight yeah, you have - i have in my schedule. I know from 12 to 1, i'm in creative mode of creation, right and in the morning.

I'm in getting in creative mode and get the idea - and sometimes i won't think of anything - and i don't get down to myself for that right right. I think a lot of people get their own way because they'll start their sentence with i'm not creative, but i know and they've ruined it. You go with like uh, like talking with, like seth godin he's, like writers, have to write. People that are filming have to film editors have to edit right sales.

People got to sell like the more you do. What you do, the more creative you get, the better it gets. Sometimes it takes time you guys are so lucky like when i started on like youtube or beluga. Yes, exactly no one knows i killed beluga.

Now, there's only eight people on it and i had all like seven of them following me, which is the killer but friendster myspace facebook, yada yada, it didn't matter right. The the whole thing is, every one of them is different and every one of them takes time and people people are just so obsessed with. If i can't get the quick hit, if i can instantly become famous they're, not willing to do it. No, my first, i don't know a thousand videos sucked as far as i was concerned, even on youtube right, but eventually it kicks in the audience.

Finds you right. You get your message across. So what advice do you have for everybody listening? That is in that first position like i'm, starting just getting ready to start start investing put your time with the content. Like the beautiful part about content, people can be watching your videos for years yeah.

You know people are going to know who you are from those videos for years right, yeah, right like i, it's the linda baker show the glenda baker i'm already waiting for that. Well, i mean but think about like mason the host at the restaurant this morning he's in dallas, texas, i'm in atlanta, georgia, and he looks at me and he's like you're on tick tock. It's like, oh, my stars, and i i looked at him and i was like i was like i am on tick-tock he's, i'm not he's i'm not interested in real estate, because i watch all of your videos. I love it right now.

Do you not think that mason who's - you know 18 20 years old right now, is going to buy a house at some time? Of course he is here in dallas, texas, and so that's the thing like jewel, the hostess at the restaurant at the st regis yeah. Like she told me, you know, i really want to get my real estate license well yesterday. She sends me an email. I've got my real estate license.

I want to come work for you yeah, so, yes, you're, converting on all different levels, but the thing about it is when you're first getting started, you're overwhelmed right because you're with everything at how you're looking at the cost you're looking at the creation of the content. You're, looking at the ideas, you're looking at the time so remember a thousand years ago, when you used to make us do hour of power, of course, and we would have to call all those people remember so yes, so now, my hour of power is just responding And commenting and engaging because you've got to engage with them for them to engage with you right, and you asked me yesterday you said glenda: why do you think that your people are like they are so strong with you like? They are committed to you and they are. I mean somebody says something in the comments. I don't have to say a thing because the glitteratis are jumping on them.

Yes, that's because i'm responding to the comments right and the ones that love it the most are when i respond by voice text, they'll dm me and i'll respond by voice text and they're like oh, it's really you and like like in the response in their in Their response, it's like it's really you like they. They heard my voice and that's like mason. He heard my voice so and so, and i can't remember who it was that asked me, maybe ray allen who asked me he's like, but glinda are you like amplifying when you're telling the story? Well, yeah, hello. Of course i'm telling a story.

Yes, that's the point. Yeah and so that's the thing is like - am i turning up the volume absolutely because i want the consumer to turn up the volume when he's listening to me, yes, 100, and i want him to know. Oh my gosh, like i want to listen to her more right, and so i think that if you're just getting started number one figure out who you are be true to who you are yeah, don't try and be me, don't try and be zack. Don't try me scott, be true to who you are and then turn up the volume right right now you shared a more analytic approach, uh analytical approach yesterday, when you literally said i spend time watching the content like given that, like the person, that's brand new, like How do i get good at this, so i would recommend spending 20 to 30 hours, figuring out tik tok in the context of the platform and what's happening and the trends that are performing well on there.

Sorry um you're, fading back, and so that's where i was. That's where i would start to see if you'd fall. No, but that's where i would start just kind of figuring out the context of the platform. Okay, but what 20 to 30 hours like in a row like yeah, i would spend.

I would spend a week or maybe a couple days, just consuming content figuring it out for me, like i jumped in very early and if you go back and look at some of my like early videos, it was a nightmare, but it's just like anything else. Like you said you get better and better as time goes, so i would just recommend, jumping in and consuming the content figuring out. What's going on on the platform, and then that way you can start executing so break it down. For me, i'm uh, i'm 55.

I'm 65 i'm 32 and i'm not into this stuff. What am i breaking down? What am i looking for? How am i supposed to view the content? Like i don't understand, yeah i mean i would say what does that mean? I think underground lost in, like you know, people dancing yeah. Well, it's understanding. The trends like you have to consume the content.

How do i understand them? So you have to consume the content, to really figure it out, whether it's like a trending sound and it's you know, that's a trending sound. I don't even know what you're talking about so trending sound would be like any audio track like any sort of song, and it goes viral um, and you know it might be a seven second snippet or a thirty second snippet, and it might go viral at any. Given time i mean there's old songs that come out of nowhere, oh yeah, i'm 20, 30 years old and there's trends, the guy on the skateboard drinking the you know, yeah his life, nothing more than that one video in the last five years than that guy right And the thing about this: is it's not just tick-tock? It's everybody! It's real! It's really short! It's facebook! It's right! It's snapchat! Twitter! Everybody has this. Yes, it's true yeah! So to your point, i would just say like dive in start figuring out those trends like the guy riding on the skateboard drinking the cranberry juice and figuring out different ways that you can infiltrate tick-tock and incorporate your brand and your message and provide value um.

So that's what i would recommend. I think the big overarching message i see with all three of you is: you got to put in the work 100 and everybody's looking again for, like the quick fix like i just want to be glenda tomorrow. Well, first of all, glenda: how long have you been glenda 55 years right, so it took a while for you to be glenda, yeah right and it took it, took you going out of your way to hire someone yeah, but you also carefully thought through. This is who i am.

This is my message. This is what i want to talk about. This is how i want to do it and then, when she was saying earlier like and then i would go through and analyze how many likes, how many this, how many shares? How many comments? What was the correlation? What was i wearing that day was my flat. Was my like most people are not going to go to that level, which is why most people never kill it? I know.

Okay, sorry, i just don't want you to think i had flat hair. I was flat contrasted to big she's about to reach across the top. I love her. No, i just want to.

I just want to make sure people don't think i have flat hair i've, never heard you pitch your voice. Oh my god. I know i got no, i almost cried. I almost got glendorized.

Do you want to be called small, no and no regard? You know many times, people walk up to me. They say i didn't know you were this tall and i'm like. I don't even think. I'm like you're tall same thing happens to me right.

I don't think. I'm five: two: are you serious because people are flabbergasted by me being six dude you're a solid four nine solid? So i think it's because i'm always sitting i'm always in my car. Yes, but exactly tactically okay and you have the big head, the big head, the big head, the big head: there's something about the big head that crushes on not brains, air, literally physical size events. You look at all the famous actors and actresses right.

There's the big head effect yeah. I don't mean that, like the egotistical big head, because there's some of them have that too, but there is something about you have like like, and you got the eyes that pop right he's just a sexy dog. Oh, my gosh, this one mommy get me started, got that crimson chin man. I got to keep the beard here.

My chin pops through, but tactically. What you were saying is exactly what you need to do. It's like watching film and sports, but tactically, i'm not going to go and watch just any film. I'm watching my ability to watch other people that are making content, look up, hashtag realtor hashtag real estate hashtag, and it puts them in order of how successfully they did yeah yeah.

You can literally just go through the top leaderboards that doesn't yeah exactly right. It's not super difficult, no, and i feel that people right now are in the situation were like. Oh, i wish i did this two years ago, yeah well in two years, you're gon na wish you did this two years ago. Bye.