All right, so this is going to be i'm i'm so pumped to be in this little courtyard with these amazing people here we're going to talk at length about short form, vertical video content, so i got phil gertis like look at those shoes, man, oh those are Suede yeah man, wowzers where'd, you get those tapped online, oh no! I don't know. If that is. Oh you can't. We can't hear you don't go there where i'm not actually gon na, say it all right, all right.

All right! I made them. Thank you all right. I got phil gerdes, i got david caldwell, glenda baker ray ellen katie day, stephen kim zachary faust and chris kwan, just an amazing room of individuals, and i got a few questions i want to roll through with you guys, um, because i want. I want us to learn from each other in this setting to really like what's working, what are the trends? How are we building our audiences? How is that? Turning into business for us and our respective practices, with short form, video video content, but let's just go real, quick around the room.

I want to know how each of you got started and i might go around rob and i'm going to go zach first. How did you get started with video with video or short form? Video? Yes, okay, um. I got started with video when i walked into the office as a full-time realtor didn't do any as a part-time realtor first month and a half. I quit my job at the department of corrections, because tony robbins told me to on a podcast um.

He told me to move yeah, he told me to burn the boat and i was like i'm driving to my boat, so i need to burn it um, and so i walked into office full time and i'm like now what yeah um didn't have any marketing or Sales experience and i was broke so i'm like okay, no one's making content on social media and social media is free, so this better work. Okay and uh. That's really where the word got started. Okay, so early in your career about what time was that? Did you say uh, so i got started in early 2018., all right so how it started how's it going it's going great or early 2017 early early 2017.

I misspoke so coming up on the fifth year. It's going really well, okay, so like give us some context for um, because we're talking like video, just let everyone like what's our following, like on certain platforms, what's that like uh instagram's, just under 50, uh, 45, 000 uh tick, tocks a little bit over 1.6 million And uh trying to grow on youtube now, uh we're just under 10 000 subscribers um, so just trying to grow everywhere and keep growing the team love it all right and we'll get into the business aspects a little bit thanks, zach stephen kim how'd. It start how's. It going how many followers seven on twitter uh four on youtube.

How did i start with video um? Actually through tom ferry, i remember watching one of his podcasts and he was like, if you're a real estate agent. You need to go all in video and at that time i was still teaching. So i was like. Oh i don't i don't.

I don't want my students to see me so i dabbled a little bit. I did two videos a week and then some of my students started being like. Oh my god, mr kim, i see you on instagram. I was like shoot slow down here and then i left just like you, tony robbins podcast burned the boat yeah, so that reference resonated with me uh january 25th.

2019. I went full time into real estate and they do seven to ten videos consistently um a week and i haven't missed a beat okay and so that consistency has for for me, and my business essentially has replaced calling people it's. I think the modern day prospecting exactly exactly glenda, and so it's it's revolutionized, my business, okay, i love it thanks for sharing. Thank you for not asking me how many followers and everything like three followers yeah seven twitter followers same.

I have the same. I actually have eight because my mom followed me: what's your linkedin, like i'm, just kidding, linkedin's a great platform, it's a great platform, but not what we're talking about today, all right katie day tell us how to start how how's it going yeah. So as far as video i got started out doing similar like tom ferry podcasting being like you have to do. Video video video video so did like facebook lives, um and cell phone tours of houses and they were freaking terrible they're.

Still on my youtube - and i watched sometimes i was doing like videos of rental houses, yeah pretty terrible um, so yeah i mean did that and then i think that it was um basically end of 2019. I was like i can't keep doing this and like seeing all of these epic content creators putting out like sexy, listing videos and all these things. So we hired a videographer in 2020 and like decided to go all in on short form, long form, like anything short form, probably didn't exist, then, but all all things, video, um and yeah cool love. It yeah.

Thank you much ray hello um. I guess i i started video weird, i was with uh, it was with snapchat, because i was so here's what what happened was. I was really nervous to be on camera period, and so the only thing back, then that would disappear that you didn't have to worry about was snapchat. So i started posting like little property tours and stuff like that on snapchat, because i didn't have to worry about it disappearing, 24 hours.

You know if i would look stupid. I didn't have to see it, so this is way before the instagram stories right. So then i was going to do a double open house. I didn't really have any money.

I didn't have my own listings. I was going to do an open house on saturday and open house on sunday and both of them sold, and this was like in the market where you like 90 days on market type stuff right long time ago. So both of them sold before the open house and neither seller wanted to hold them open, and so the agents called me and said: hey that one sold it's you know under contract. They don't want to.

They didn't want to open house then like within an hour. I get the other call, the other one is also under contract. They don't want to hold it open. So i was like well crap, like that, was going to be my lead gen for that week and i was building up for it and i didn't really have anything to do.

I didn't have my own listings. I didn't have any money, so i pulled out the old iphone 4 and uh yeah. Oh yeah 480p got the old sidekick. It was amazing.

I had a sidekick, so i was in my. I was in my little pickup truck and i did a um. I did a video about not waiting for the open house and i basically filmed the same thing in front of each house and then i cut the sentences to where i was jumping back and forth between these two houses. That sold - and i had so many people - comment to me personally, like not really on the video, but they told me like.

Oh, i saw that video. He did. I didn't really realize the market that i coming off of that i was like well. I have to do video now because i didn't i had no idea it would get the amount of play.

I was just messing around with my phone, so ever since then you know i've been dedicated and devoted to it. So it's awesome. It's going! Okay! It's going! Okay, it's not going! Well! It's going! Okay, i would say it's going very well. I've got one more follower than zachary.

That's right, one more! It's all! That's all it takes. Oh my stars and stripes miss glinda baker. Hey start how's it going. My name is glenda baker.

I'm a real estate agent in atlanta, georgia uh how it started it started with a series in my car originally called glenda live and it was where i would go live on facebook in my car and one of the people that was following me said you should Call it post from the porsche - and i was like: oh that's - got some legs on it. I like it, and so the post from the porsche was born and it was a facebook live in my car and i was doing it pretty well and then i saw zachary's video um at elite february 2019 and said if he can do it, i can do It and came back to atlanta and decided to do tick-tock videos and i had been kind of playing around with it, and that was in february, so it's february, 6, 2019 and in october of 2020 i posted my let's call it my first real tick tock and I had 122 followers and today i just checked. I have 482 000 followers. Amazing, almost uh 70 million views.

7 million hearts love it. So it's going very well really pretty well yeah yeah, it's going well! For me. I post every single day between six and nine. Am about to shoot my content, i'm gon na get into all that yeah, i'm not going into that! Now! I just wanted to you know it was.

I was just setting it up for you, sir. Mr coach, i'm sorry. I relinquished the piece of paper to you. Let's keep in mind, that's your way all right.

Sorry about that. Let me pass the mic dc: hey it's david yeah! Didn't you go after me! Last night i didn't go after y'all yeah, which i hate. By the way, i'm i'm david caldwell. I would say that i am still getting started: yeah at video um, i'm probably the least prolific marketer in the room which i've been excited about this week.

I started doing video like years ago, but probably only really like harnessed it in the last couple years because, as i started coaching, i needed to find a way to leverage my time and as mentioned earlier, about how it's kind of like this new piece of lead Generation and for me, i knew i needed to speak to more people at once with the little bit of time that i had so it's been going really well like it's really driving. You know profitability in our business right now and i, but i do feel like i'm still getting started. So i love it pg dc to pg dc to pg uh, so phil gerdes, i'm a real estate agent out of annapolis maryland. So i actually started in video about 11 years ago i in a previous industry, i started a video series called dominate your life because i had a team of around 13 000 people and i couldn't contact them all.

So i wanted to train them and i put it on youtube and it was very, very scary, because i wasn't good on video and i remember i used to tell my wife that she had to take my son leave the house and i would lock the door To the house, so she couldn't come back in nobody can know. I'm doing this, i'm going to publish it, i'm going to put it on youtube, but no one can know you know i'm doing this, but listen to make it better. I would go in my office where i had my little terrible camera set up on a tripod and i would actually lock the office door in case she found a way to break into the house. Oh, my gosh, so yeah that was me um and then you really thought that was.

I really did. I had every plan, i locked the windows, everything, oh and then they got on the internet yeah so fast forward to uh. Now i become a real estate agent and i was working on hustle pillars like open houses. Things like that uh.

I called a lot of expireds and then i went in 2017. I went to a summit and it's the first time i saw tom and tom just kept saying video, video video, so i went home and about a week later i was shooting and throwing video content out and it was cool because tom kept saying like it's, not Gon na get you what you want right now it took a i mean. I remember the time it took three years where i said. Oh, my goodness, i don't have time for any of my hustle pillars.

My top of mind business has now taken over my entire business and you call it come list me calls right and i trust you calls there. You go right. I think i said yeah. You said it first.

Well, that's that so yeah um. So i trust you calls started coming in and they just haven't stopped. That's amazing love it all right. Let's go chris kwan and then we're going to get into some questions.

Um chris kwan um from orange county. Think about that. I think about that. It was kind of slow, sorry, i think, about moving to texas.

No, no, no, but i knew to call um so um. I started in video six seven years ago, but more of like the family, vlogs um yeah. You know i wanted to get into like families. My daughter she's like turning six this month and she was born and i was like.

Ah, the pictures are great, but i really want to capture the moment and the best way for me to do that was through video. So i started creating video just getting behind the scenes with the video buying cameras, all sorts of stuff and i really loved it. And then we had a couple of events that we were talking about with, like summits and masterminds and all sorts of things - and i was like this is this - is what i want to do and also at the same time i was having trouble breaking into a Farm for years and years i was sending putting money toward it door, knocking doing everything that i could and i couldn't break into it for the longest time. And it was like two and a half years and i was ready to give up and i was like do i really want to give up two and a half years worth of work, and i was like okay, if i start doing the video and layer it On with all the other stuff that i'm doing, i could do it, and that year i actually broke into the farm and i've been consistently consistently in the top two or three in the farm.

For the last four or five years now, and so i was like. Okay, this is my way in this is my edge, and nobody in my market is doing it at any sort of level. So i figured if i just did it i'd, be fine right and now it's just trying to get better at that better and better. So um but i'd say it's been tremendous.

I mean my my growth every single year as soon as i started, coaching doubled my business every year. It's been after that. It's been better and better and better, and this year has been the best year that i've had by far so it's amazing all right, so powerhouse group you guys, are all killing it. I want to talk about short form vertical video content in particular, but i think one of the sticking points we already kind of like hearing your origin stories of how you started the video.

What was the drunk monkey you had to overcome in your head? Locking windows and doors and all kinds of crazy things, whatever it take to make the video, but i think a lot of people get bottlenecked on the creative process of my gosh. It's a time commitment! It's hard! I want to know like just break down super fast answers. What's your creative process from start to finish and you can get technical with me, you can talk about how you idea generate what you're going to talk about. You can talk about the shoot day.

You can talk about the distribution, i want to know your creative process, or rather i want everybody to know like what's going on behind the scenes, they're used to seeing the videos drop like bam, bam bam. What are y'all doing to make those things happen periodically or regularly? Who wants to go? First? I know glenda's ready, let's get to mike to glinda, so i bat shoot my content 11 hours a day um one day a month, and we were talking last night and i've only shot with denver. 14 days, like i just think about, like all of the bank of content, i've been able to create in 14 days, so you look at it and you see it on social media and you're like oh. This is you know she posts this every day.

How does she do this? How does she have time to work? Well, i've only done content creation for 14 days and, just like steven said you're pretty good at it, i'm getting better, i'm getting better so um this month we shoot december 16th and my goal is to create uh 50 videos right now, my highest 42.. Some i'm going to shoot 50 videos on december 16th. I'm all excited about that. I love a goal, but um, like stephen, said we're i used to call people and do like for sale by owners and expireds and cold calls.

Now. My hour of power is comments. Likes engagements and posting and what i think that a lot of people are missing is the exponential reach. Oh, my gosh of the hour now because used to my hour of power was how many phone calls, maybe maybe maybe 30 on a good day on the best day was 30., and now i mean, and now i will have 30 30 views on a video within The first one or two minutes i mean the video i posted this morning - already has 9 000 views, yeah you're, getting it it's.

You have 30 views in the first 30 seconds yeah. So so it's amazing. I think that a lot of agents are um under underrating the uh reach and um and how relevant the content needs to be. Yeah to your point, like the conversation starting potential of video well - and this is the thing is what would i have said to those 30 people that i would have called so you glinda? What do you post i'm just not sure what content? What would you have talked to those 30 people about what would you have talked to for sale by owner about? What would you talk to somebody who wants to buy a house? So that's what you're doing in your content creation and we do it throughout the month.

So i see an idea, i see something that's important that looks interesting to me. I consume content that way, i know what to put out and what are my people biting into that's what what is relevant to my people. So if i'm, if i'm speaking, japanese to people who only speak english, then they're not going to bite into it, you've got to speak the same language as your audience. Yeah love that so 11 hours go ahead dc.

Yes, you can put on the microphone. Could you have gone to those full day? You know 14 days of shooting without starting with like the stories in the porsche or do you think you had to start with the stories in the porsche to build the skill set to be able to do the whole day of shooting, okay, so great question, so Zachary said something this morning that i thought was great: he goes, you've got to get in the gym and start the reps, and so for me, post from the porsche was literally me getting in the gym and walking on the treadmill, and now i'm literally a marathon Runner on that treadmill and had i not started with those posts from the porsche and got comfortable because for me i grew up as an only child, and i would talk to myself in the mirror, and i was so comfortable looking at that phone in my car, That it was just like me talking to myself in the mirror because, like i didn't, have anybody else to talk to so for me it worked out perfectly, and i love that. But what's so strange now is. I cannot talk to the camera.

Everything that i do is unscripted there is no script, and so, but i can't talk to the camera. If i'm looking at the camera, it doesn't work. So i've got to look off frame and talk to sam to make it work. Jason yeah, but that's the thing is: you've got to a b test.

What works and denver said you're great in conversation you're not great at looking at the camera. So let's not try and force the square peg into the round hole. That's great advice! Now one more charge before you give it the mic once you're see it's unscripted you're shooting for 11 hours. The goal is to get 50 videos in that one sit down.

How are you are you creating a log of ideas? Are you just coming in with no ideas, cold, turkey, gon na? Do this thing? No! No! No! I create them all throughout the month. I text them over to denver. We keep a running log of what we're going to talk about so like this morning. I did a podcast with zachary and scott and tom, and there were a couple of ideas that came up and i was i'm like grabbing a piece of paper, i'm like taking notes when i get that thought.

I need to put it somewhere because i'm moving so fast that if you don't stop and write it down right that second, then it's gone you're going to forget it, and i want to make sure we talked about credit karma and i was like. Oh, oh, i've got a great story about credit karma, so i wrote that down and i think that that's one thing that people they think that they've got to come up with it when they're sitting down in front of the vid the camera. That's too late. It's totally because you've got you've got to have a clear mind and you've got to be able to speak in sound bites.

I love that short form. Video you've got to learn to speak in sound bites. That's a great piece of advice. I want to go stephen kim real, quick yeah no charge for that tip.

That's a good sound bite, you're right. Let's go stephen kim so stephen kim you're you're publishing just a ton of content, a ton of video, and i know that you're batching it out and you're pretty ahead of schedule. Most of the time yeah talk to us about your creative process, uh creative process. So i'm about 60, i'm 60 days at least 60 days ahead of schedule all the time.

So i go on holidays or something happens whatever the case may be like it's consistently going out, uh right now. Oh so actually i don't use trello anymore just because we have such a great system with uh google. Google drive g drive, but i used to get everything put into uh trello boards and for those who aren't familiar like topics and stuff, i'm not talking about monday, tuesday, wednesday, thursday uh friday, i'd upload everything i pin my videographer or my editor at that time. Uh and then he would get everything ready to go uh.

So everything were you filming uh. I was filming every monday from 9 30 till about one two o'clock uh. Now i can do twice a month and get get the same amount of content a month, because it's the reps, it's the reps and and the big thing is, is like for people who who struggle with video. I i found having a consistent theme really beneficial.

It helped me to not think too much about okay. Well, you know three thursdays down the road. What am i gon na post? Well, that's the thing about it, thursday. I know i'm gon na hit you with a quote uh, so just having that planned out was really really uh really beneficial for me staying ahead of schedule, so i want to get a different thirsty.

I want to switch to zach's perspective because zach i'm going to make a bold statement that may be untrue. Okay, you're not batching out content like they're batching out content. Well, it's not like they're matching no, but what is for whatever reason when i look at your stuff on tick, tock or instagram, it feels on a lot of levels. Far more like just thought of this.

Just thought of this talk about your process, sure so short form when i talk batching um. Actually, the mastermind we had in october is a perfect example of this is i'll take time throughout the day, if i'm on instagram and i'm scouting out talent, basically i'm scouting out sounds i'm scouting out motivation and i have time throughout the day one of the biggest Processes i have is: i have scheduled creative time. I have scheduled time where it's time to come up with ideas, it's time to mastermind it's time to write. You know.

Creative people are creative because they take time to be creative. So that's totally, that's the one thing and when i have 20 or 30 sounds and then i'm stuck in a hotel for two and a half hours, i already have it scheduled in shoot content i go through and i'll shoot, 20 or 30 of them and i'll Release them over the course of 45 days, so you are back. You are getting these things up front a lot of the a lot of the videos i'm putting out were shot a month ago. So that's interesting! So we've gone around for a few of you and it seems like a common theme, is a.

There was a starting point where you started getting the reps in you started learning the craft, you started becoming effective on camera and then you reached a point where you looked for efficiencies and for an exponential output of more content, and you started batching content by blocking Your schedules, but i think exactly what you're saying man like it's: it's seth, godin 101, the practice, the price. If you want to be great at something, do it every day? It's it's a the. We mentioned the sports, a lot in in the podcast, with tom um with scott, but the same in the fitness world. I don't talk about sports here.

I'm sorry, yeah right right, we'll talk about hair channel so at different hair, gel brands. So exactly um in the gym - it's very it's very simple to get in shape, it's very simple: to get in shape, caloric, uh calorie deficit and then workout. You can go on walking going jogging, there's a million different ways, but there's only like i don't know. One percent two percent that actually do it and the other 90 will keep looking for the secret this hack.

This quick shortcut, i think, video's the same, take time to be creative, shoot content, keep doing those every single day and you'll get really good the same way. If you eat well and work out, you'll start to get into better shape, a lot of people want to have abs the next day. I love that, let's go ray, i want to go ray real, quick and ray. I want to change the question unless you're dying, to say something on this one.

No, no! I mean no good, because i'm going to change the question. Okay, i want to know like what are you seeing right now? That's working for growth, i'm looking at your instagram and it's growing pretty rapidly. What's behind that, like i want to talk about, how are you growing your followings on your respective platforms, so consistency for sure actually so funny story about instagram? I hired a lifestyle, photographer uh being the big burly man that i am you you seem like you're, very photogenic yeah. I mean i'm just not like your typical lifestyle photographer candidate, but i hired a lifestyle photographer to prove that they don't work, and so i i booked it for uh 30.

I did 30 shots and i posted those once a day and boy was i wrong. So one of the things i learned is that on instagram, specifically people wanted a a type of quality. They were looking for a higher quality than other places that i would post. So i booked another session for 30 days, and so i did like 60 days.

I think this was last year yeah. This was about this time last year, october november, and i just posted once a day for like 60 days, these lifestyle photos - and i would sometimes it would have a short story. Sometimes i'd talk about you know something funny or what i was wearing whatever and a lot of people just latched on and started following and started asking questions, and now you know i get three or four leads a week from instagram. It's i'm doing a lot more with short form uh in part because of glenda and zachary, and you know what we're learning but um, i'm i'm just encouraging my agents to be consistent with it and well.

I guess this kind of goes back to the previous question too. My creative process is a little weird. I actually had tim get my bag, so this is my creative process, so i have contracts that are misprints and i cut them up. My broker used to do that, so so what it, what this is is i'll, take a day and say: okay.

The first question that i get asked from a client is going to be what i'm going to talk about yeah. So this one in particular, was the week of close, so we were talking about the week of close, and while we were on the phone, they said they're wondering why their closing was delayed uh. They wanted me to double check with some contractors. They were asking about the re-inspection with the professional right so and there were like four or five of them that they thought of right, that my client was asking me and as they were asking me, i'm writing these down.

Well, then, i got off the phone and i was like well what else could go this direction and i just started this is all about the closing week of close. What happens when you close? Will the buyers be at closing? Will the seller be at closing? Who can be there? What do i need to bring? When can i move in like all these questions that are pretty common? You know taking pictures of my mess all these well, so this is pretty remarkable, so i think you need to pose for a lifestyle shot. Real quick, yeah there's my little sheets of paper, so so what i have now and what i've? What i encourage my agents to do is have a little content jar on their desk and the goal would be to take all of these little pieces of paper. And you put them in a jar and when you're in a drought, because you don't know what to post or don't know what to do, pull them out of the jar and and the whenever you pull one out.

You can either just do a video. You could do a reel, you could do a photo, but whatever piece of content you do you don't throw it away. You put it back in the jar or in my case, i'm just traveling with these. So you put it.

You put it back in the jar and the next time you pull it out. You have to do a different type of content, so if one time you did a video the next time, you do a photo so, but the consistency that this has allowed a lot of our agents has really been a big benefit. That's awesome, katie dagger, glenda baker's thinking this, but i think that glenda needs to do an ask me anything and print them off and pull them out of a jar and do question and answer a random question. I think katie needs to do that and don't throw out any of the questions.

Yeah like i, i don't know if we just had that same moment glenda, but both of us were like aha light bulb holy like i literally cannot get back. Your notes were freaking. I mean i cannot am what i can do with this one idea: yeah there you go holy well, good, denver, she's, shooting two days next week. Actually i can't believe you just had that because i'm shooting the 16th so no lie so hold that mic so great.

I i love you so much gino i wake up with you and i go to bed with you and i love it. Oh my gosh anyway inside jokes that nobody has any idea what's going on so know what so think about this idea to clubhouse reference. So we and i'm gon na do this. So don't do it! I don't want anybody to do it.

So this group right here, i'm gon na, get us all a jar and i'm gon na get us all colored sheets of paper. I'm going to start with 10 questions that i have for each of you, i'm going to send it, i'm going to send it to you and then i want us all to do it on video and say: okay and i'm gon na come up with a great Alliteration, that's an ask me anything about a rhyme. Would you accept a rhyme? No, but i'm gon na. Do i'm gon na.

Do an ask. I'm gon na do an ask me anything. I'm gon na do an alliteration and i'm gon na and we're all gon na. Do it on the same day, i don't know what, about a pun, ask an agent who's, just messing with you.

I love this idea. No, but i but i'm serious, i'm serious because, like and we'll all do it like on wednesday america's agents and we all do it on the same day and what we do is we all post it on instagram as an instagram reel, and we all do it And tag each other, this group only and we all have our jar i'm gon na. As soon as i get back to atlanta, i'm gon na send you all a jar. I'm gon na, send you 10 questions specifically for each of you.

What i know about you, what i want to know about you and we're go, and then you fill it up with whatever your ask me anything questions are that you get from instagram and we're going to do a show like that, and then you can nominate somebody Else kind of like one of those nomination challenges where they do it, but then we can do like an alliteration name. The name can have alliteration right. What's your next question, jason yeah yeah skip all right there. It is, let me get the mic real, quick for you or here i love it glinda.

I want my jar, so there is a comedian uh. I can't tell dave chappelle who does this? He has punch lines, he puts it in a jar every time he has a punch line. He just puts it in the jar he walks by it. He'll put something out, he'll, take it out and he'll go.

How can i make this punch line work station? How do i make this just? How do i make this funny and he creates a whole skit behind that he actually made a whole joke behind it. It was actually really hilarious, but in all seriousness, well god, but it's the same thing right. It's like you, have your process of writing down pieces of paper and notes. For me, i have notes on my actual phone, where i have an idea and once i have that creative time to go through it, i go.

This is what i'm thinking about. This is the thoughts that i have. These are the ideas that i'm coming back and then, when i go back to it later, i know exactly what i'm thinking about at that time and then i can also expand on that. So, like everybody has something like that, i think everybody it's important for everybody to have some type of a creative process or a time to be able to dissect that that idea make it into a video of some sort and story.

Tell it in a way. That's personal to them and going back to glenda's idea like candidly there's, there's a deeper benefit to what she's prescribing, which is a shared accountability and masterminding whereby, like with the jar, you are actually asking somebody questions like if glenda baker asks me a question, and i Answer it i'm being asked by glenda baker, and so there's a shared following base like that's cross was cross-branding basically, but it's brilliant yeah, but i mean the thing about it is: is that if we, if we each take that one series and i'll come up with A great series that'll work for all of us name and then, if we take that we have one show a week that we can literally take and go on our instagram ask me anything. This is the day. I'm gon na do ask me anything with my group of social media superheroes some days, i'm so awesome.

I kill myself, okay, so i'm! Actually that's not a goodism. Keep going. I love. I love it so like like on wednesdays.

I do social media superheroes with my with my friends, social media superheroes with my friends. Oh my god. Okay, i'm gon na get something a little bit better and a little bit more refined. Don't forget trust me.

I won't, but this is the thing it's like that gives us each probably green lantern, something and like your followers, may not be my followers. My followers may not be your followers, but now they know that we're friends. So, do you think that they're the credibility that you're that i'm giving you my people are going to love you? The credibility that you're giving me your people are going to love me and think about how we can build on that as a team, social media, superheroes? Okay is that the new group, that's the new group super social heroes on the back. Oh, i got another question.

I want to pivot a little bit so there's a couple things i'm picking up on this one glenda. I love the idea ray. I love the inspiration of the idea and the process. Something that's really really obvious is every one of you who is making video consistently has consistently put time in their schedule to think through.

What do i want to talk about? I mean imagine, making phone calls where you have no idea what i'm going to say when they pick up the phone you have to give thought to i'm going to communicate an idea. What is the idea? It could be a little bit of thought. It could be a lot of thought so certainly investing the time on a recurrent basis to be planning out your your videos, i'm also pretty impressed by this conversation about how non-technical it is yeah we really haven't, talked much about like oh, i look at the keywords And i do some google trends, research and i make sure the hashtags or this or that like nobody's talking about that you just make fun of yourself. I just made fun of myself - is that the jason fantano voice? I i i'm okay with myself the way that i am i make fun of myself, but but reality is like what's more important than all the technical side of this stuff is the the actual social side of it.

What is the message? What am i saying, video is just a communication channel and i i think, that's killer. What are we going to add? I i think, like you nailed it, because i think something was insane. You didn't know your point, you you nailed when you i set you up for yourself. Oh thank you all right now, like somebody like me, that's so systematic like being here and hearing how it's really not that technical.

It is a just do it mindset like prepare and then press go uh. That's what i do. So it's like confirmation to tell me it really is preparing. Then press.

Go i'm not doing something wrong because i don't know all the hyper technical aspects of how to do this. You know yeah, let's go katie real, quick it'll go zach, i would almost say it's go and then prepare like you've got to get started. Well, yeah! That's what i was going to say: i was going to say, shoot that name yeah like shoot. No, no, no! I like go and then prepare grow and then prepare is fine.

But i'm going to say it my way, review your analytics see if they like your hair, the certain way but you're not going to know that unless you shoot first, it's not flat, that's definitely not flat. No, it's straight super straight and right now it's a very beautiful wavy curve. It's probably because, where it's humidity are you talking about texas yeah? Talking about you yeah the beard, the beard's getting a little curly, the worst, the worst time to think about what you're going to say is when you're supposed to say it all right. I've i've definitely stolen a lot of y'all's time.

So i have one more question that i want to just kind of get some perspective from anybody. What are the trends you're looking at in 2022? What are the trends you're looking at? What are you all paying attention to? This could be a technical answer or a creative answer. I'm gon na say my can i say my answer, i'm very interested in nfc's extreme. What makes you interested in nfts, i'm extreme, i'm extremely interested in nfts because of the blockchain technology, what it's doing for a ton of under other industries, and it will be the backbone of web 3.

we're in web 2, just like social media and uh ecommerce is The backbone of web 2., so what so, a lot of people are using it, but what what makes you attracted to it again like i said i don't want to allow, because i don't even have the right answer. All i know is nfts will sneak their way and blockchain will sneak their way into being a valuable source for us, because it's going to be how the world operates. Yeah, and i just think it's something i'm interested in looking at, i think of 2022. It's going to get farther than just art and music.

It already is yeah and it's going to grow into the point like we're going to the mavericks game tonight, where you're getting a ticket, that's at nft and you get you get a little wheelchair new. If you're a it's, a new exclusive pass yeah and if you hit the blue level, you get an additional beer at the game like like stuff like that is going to be part of our daily culture, and i want to see how we, as the first movers In so many things adapt while everyone else is complaining yeah, and i think i think i would add to that. Like i mean by no means do i think of myself as some kind of an expert in nfts. You know a lot more than i do, but the way that i see them being utilized now is not that different from what we used to call other things like an exclusive offer or something like that or a special experience.

But it's just being packaged differently. So i think, if you cannot be intimidated by the new language and you can leverage it, there's still an opportunity to get on the early level as people figure out how how it really functions, what it really does all right. What else trends? Oh no good! Go ahead trans, i think agent personalities like glenda you're, crushing it because you have such a magnanimous personality. Sorry, what's well sorry uh, but i think in 2022 these agent personalities because we do video, we do it on a consistent basis and we love doing it.

But now it's just like your our audiences crave, who we are like. They want to know the real glenda and i find in 2022 you're going to see agents who have just a like wicked personality, really rise quickly through the ranks just by showcasing their personalities. Not even production quality, you know, you know a buyer tip a home seller tip it's just the personality. Someone said yesterday ready to tell real quick, i'm sorry, someone said something yesterday about how i think it was tim about how it used to be just like you got to get on, and you got to do it and now like and, as you guys know, especially Talk with me here, it's for me, it's all about authenticity! So when you talk about that, like what is your brand but not to your brand, that you want to just show the world, what is your brand, that the world sees every day that you're not showing the world? So that's that's really what i will be focusing on in 2022.

Love that let's, let's go dc real quick. What are you looking at? No, i would just i would just say the same thing like just behind the scenes right like who people really are versus, like i'm, like a big market update guy right, because i'm the bestest i'm into market updates magnanimous. You know what's funny like what what i get the most, what i get the most comments on every day like every morning i post like a resting face morning gym photo, and i say like back squats and sad songs, and if i don't post what song i Was listening to people like what were you listening to? Do you really like what were you listening to like sad country, music? I'm like yes, i do. I do too.

Oh, you don't get in the hype, music either. No, i don't snipe music. I love the carpenters. Like that, like that behind the scenes i like instruments like so let's do like one or two more answers, and then we wrap up trends that you're looking at who's got a big trend.

They're they're, predicting something that they're going to see next year. That people should be looking at chris. I don't have an exact trend, but i think is it about country songs? No, no sad country, songs, orchestral stuff, not that's, not relevant, but uh. I think our everything is moving so fast in so many different directions that i think it's important for when people see something new to not be afraid to to go in in it, even if nobody else is doing like i'm, the type of person like i got Ta test it out for a little bit, i got ta see what happens.

I think this year like for me. It's like it's good advice. I got ta see something if i know that i can see the potential of something just go all in on it. Yeah and don't be fearless like you, just got ta go and that's yeah yeah.

I think that's super good advice. All right going once going twice any other trends that you guys are seeing. Okay glenda goes and then i got one so scripted reality is done. It's it's been overplayed, so i think that you said something that was really interesting, we're all.

We all have the same knowledge. I mean we all know how to help people buy and sell houses right. So when you talk about the personality, what's the difference? What's the x factor, so you need to be able to identify what is your x factor and double down on that, because people are falling in love with imperfection. They're falling in love with authenticity, scripted reality and post to be perfect is too cliche overdone and outdated.

In 2022, you're going to see now more than ever, people posting their vulnerabilities and their real self and people are going to be chasing and embracing that part and that character. They come for the plot. They stay for the character and if you cannot find your x factor, you are going to be left behind very quickly. I want to piggyback on top of that one last thing, not that there's much left to be said, but as far as no i i completely agree with you totally agree.

Of course you do. Of course i do. I think that the days of thinking you can farm out your social media, like when i look at this room here of individuals, every single one of you is passionate about your subject matter. You care about it.

You care about your audience. You care about your people. You care about your followers, they're real people to you, and there are a lot of agents and professionals who are inundated with work and they look at social media as this burden of responsibility like oh, i got to leverage this amazing platform that lets me talk to People and i think that in 2022, if you haven't yet it's the day where you realize, if i want to get a beautiful garden, i got to put the gloves on and get my hands dirty, because the only way you get that garden is by doing the Work, it's like anything else. There's no free lunch nobody's going to ever crush it on social anywhere.

Unless they get personally involved, it doesn't mean you, don't have your denver, videographer right or video editors or people around you supporting you, but it does mean that at the center of the subject matter, it's you it's you it's you and i also think a lot of Agents they don't want to put themselves on video. I look. This is like social media is about people. When i follow somebody on social, i'm following a person, not the houses, they sell i'm following a person, so i want to hear your voice.

I want to hear your perspective. I want you to advise me, do it vulnerably, do it passionately, but it's about the individual having influence over people in 2022., so well and and think about it. You, you said the garden. You talked about the garden.

Well, i can hire the landscaper to do the yard to plant the garden, but that garden is a reflection of him. I've told him what to plant, but it's a reflection of him. You close the loop. On my metaphor, that's good! It's really good! It's the truth, because it's the detail, absolutely of it and it's the sound of your voice on social is what makes you the character.

That's what makes you the star of your show and if you think that fame and influence within your industry isn't setting you apart. You're not living in 2022. boom. You guys are rock stars.

Thank you. Thank you. Thank you, um guys what an awesome conversation i'm grateful for each and every one of you and i expect my jar for the superhero social whatever in the mail agency of america. All right, you guys are awesome.

You.