Over the past few months, Toyota CEO Akio Toyoda has become enraged by the acceleration of Tesla's sales. In this video, I cover Toyota's ridiculous plan to outsell Tesla.
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My Second Channel:
https://www.youtube.com/channel/UCPkDot_lMk7HB_c68HubbUg
Twitter: https://twitter.com/casgains
Instagram: https://www.instagram.com/casgainsacademy/
Please consider becoming a channel member by clicking the "join" button or becoming a Patreon at https://patreon.com/casgains
Soundtracks provided by Nanobyte, Emphermal, Defyant, and Lakey Inspired
Copyright Disclaimer Under Section 107 of the Copyright Act 1976: All rights belong to their respective owners
Ladies and gentlemen, it's my pleasure to introduce the second generation toyota rav4 ev powered by tesla. In 2010, toyota, ceo akiyo toyota invested 50 million dollars in tesla for 2.5 percent of the company standing side by side with elon musk toyota never imagined that tesla would be a threat to his business. Nevertheless, with tesla today worth over three times more than toyota, akio toyota is very fearful of what the future of his business will be in this video i'll, be covering toyota's plans to outsell tesla over the next decade. Welcome to cass gaines academy, if you're new to the channel, please consider subscribing for more content like this and let's get right into it.
In 2010, toyota partnered with tesla to create a tesla-powered rav4 ev, the vehicle cost nearly fifty thousand dollars only sold in california and had 100 miles of driving range. Needless to say, not many rav4 evs were sold, yet the partnership meant more than rav4 ev sales. It was done to help toyota meet the california air resources, board's ev mandates and for tesla to add revenue and expand battery production. Not only that, but according to a kio toyota himself, toyota wanted to become less risk-averse.
He stated this toyota would like to learn from the challenging spirit, quick decision making and flexibility that tesla has unbeknownst to toyota. At the time the exact culture he described turned out to be the main barrier to the partnership. In 2014, the tesla and toyota partnership fizzled out after a major culture. Clash on one side was toyota's conservative and slow approach to manufacturing and, on the other side, was tesla's risk-taking approach derived from silicon valley.
At the end of 2014, toyota sold a portion of its stake and, by the end of 2016 toyota's entire tesla stake was sold off. This was done after tesla opened a store in toyota's home city of nagoya, japan. Looking back with hindsight, toyota's position in tesla would be worth 17.3 billion dollars today. If the company kept this position, toyota's return on investments would be 34, 600 percent or 346 times their money.
On tesla. Today, toyota, ceo, has been making some competitive remarks regarding tesla and elon musk. Additionally, toyota, as a company is developing what they believe will outsell tesla. This is what we will focus on in this video when tesla passed toyota in terms of market cap in late 2020.
The toyota, ceo, was enraged. Akiyo toyota stated tesla says that the recipe will be the standard in the future. But what toyota has is a real kitchen and chef we are losing when it comes to the share price, but when it comes to the products we have a full menu that will be chosen by customers. Essentially, what toyota is stating here is that toyota has a wide variety of vehicles, including an upcoming lineup of evs, hybrid vehicles, internal combustion engine vehicles and hydrogen powered cars.
Toyota then went further along with the analogy. By telling bloomberg they aren't making something. That's real people are just buying the recipe we have the kitchen and chef and we make real food honestly. This quote by the toyota, ceo seems extremely close minded. Why would tesla owners have recipes in their driveway, while others have quote unquote real vehicles? Now, while you might be confused, there is some hidden meaning behind toyota's statement. He believes that electric vehicles won't be the future of the next decade and that ultimately, the winner will have to have all types of vehicles on toyota's q3 conference call. Toyota explains that there's a lot his company can learn from elon musk, but at the same time he's confident that toyota will win out in the long term with his robust and diverse product mix. One month after his cooking analogy, toyota gave a dark warning to the eevee industry.
This was in response to the rise of tesla and other ev companies. Toyota mentioned at a news conference that if the car industry shifts the evs too quickly, the current business model of the car industry is going to collapse. He then estimated that the infrastructure needed to support a 100 ev fleet would cost japan between 135 billion to 358 billion us dollars going even further than that. Toyota argued that evs are not environmentally friendly, because most of the country's electricity is generated by burning coal and natural gas.
The more evs we build, the worse carbon dioxide gets when politicians are out there saying, let's get rid of all cars using gasoline. Do they understand this? The idea that evs emit more carbon than internal combustion engines has already been debunked by several studies, such as a study coming from the union of concerned scientists. Of course, evs do emit carbon upon the production of the vehicles and electricity, but over the lifespan of the vehicle it is much less than internal combustion engines. Toyota attempts to use this information in order to push his worldview, that electric vehicles aren't the future with that.
In mind, you can probably guess what toyota's plan is to outsell tesla. Yet that would be wrong because, despite toyota's words, toyota is actually making significant investments in the evs, along with its investments into hydrogen and hybrid vehicles. Hydrogen technology sounds like it would be the future. After all, hydrogen is the most abundant element on the planet.
Nevertheless, the truth is that its technology is extremely inefficient. This is a chart comparing the pathway for hydrogen vehicles and electric vehicles on the top. We have the electricity that is generated and it moves down to the ultimate energy output when it comes to hydrogen. Each step of the process causes the electricity to shrink on and on.
First ac dc conversion leaves 95 of the electricity left. Then electrolysis leaves 75 percent. Then compression transportation, the fuel cell and the fuel cell vehicle all down to just 23 kilowatt hours or 23 of the starting energy of 100 kilowatt hours. When we look at the other end of hydrogen, it's even more inefficient at 19 kilowatt hours or 19 percent. On the other hand, electric vehicles still have 69 kilowatt hours of output or 69 of the starting electricity amount by the process itself. Hydrogen is in elon musk's words insanely dumb. The chief engineer of toyota's hydrogen efforts actually agreed to this by stating elon musk is right. It's better to charge the electric car directly by plugging in despite this toyota is still investing hydrogen for the worst reason possible.
The toyota chairman said: we don't really see an adversary, zero-sum relationship between the ev and the hydrogen car, we're not about to give up on hydrogen electric fuel cell technology at all. The fact that toyota knows hydrogen isn't as capable as electric but is still investing in. It shows how stubborn the management is back. In 2012, toyota already began developing its new battery that could last for quote-unquote, potentially more than double the driving range of electric vehicles, possibly up to 1 000 kilometers, and it's even cheaper.
The battery would be a sodium ion battery sodium being the sixth most abundant element in the earth's crust is lightweight and cheap. Yet even today this battery seems years away, which is why we will pay more attention to toyota's solid state battery. That toyota believes will be ready for a reveal in 2021, as of today, toyota stands at the top of all solid state batteries, as the automaker has over 1 000 patents for solid-state technology to quickly review solid-state batteries, we'll compare the major differences between today's ev batteries And toyotas, typically lithium-ion batteries have an electrolytic solution, filling the battery solid-state batteries, remove that solution and replace it with a solid electrolyte. This makes solid-state batteries more energy-dense, because the solid electrolyte takes up less space than the electrolytic solution.
In theory, solid state batteries work out. Well, however, as we've seen over the past few years, solid state batteries have never come to fruition. Toyota claims that its solid state batteries will charge from zero to 100 in 10 minutes and have a driving range of 310 miles. Nonetheless, the reason why toyota's solid state battery claim is not surprising is that, even if toyota unveiled its battery in 2021, the vehicles with those batteries won't come into production until 2025..
Toyota actually claims that airport six new electric vehicles released from 2020 to 2025. But it's clear that the company isn't confident in its lineup. This lineup includes a compact crossover co-developed with subaru a small car co-developed with suzuki and taihatsu. Another small crossover, a compact sedan, a minivan and a midsize suv by 2025. Toyota only expects to sell 500 000 evs, whereas tesla plans to sell a few million. This is mainly because, as i mentioned earlier, the toyota ceo believes the automaker having a diverse mix of vehicles will come out on top. While it is true that toyota's management is stubborn, i don't see the automaker going bankrupt within the next five years. Toyota currently has 10 billion dollars of long-term debt and 5.6 billion dollars of cash and cash equivalents.
This might seem like a lot of debt at a first glance, but the company is still profitable even during the pandemic, because of that toyota will likely run into financial trouble only when electric vehicles take the majority of the market share. Even if toyota falls behind on evs, the automaker will not be the first one to go bankrupt. In my opinion, ford and gm have far worse balance sheets and aren't as profitable or efficient as toyota's manufacturing operations. Let me know whether you think toyota will succeed over tesla or instead go bankrupt in the next decade or two: do you think the toyota ceo's plan will play out if you enjoyed this video, please hit the like button and subscribe and i'll see you in the Next, one.
I won't be buying a Tesla, I can not afford one. Besides, I don't have a place to charge because I live in apartment, third floor. Too much to drive to charging station and wait for hours to charge.
I can’t believe this guy misunderstood the recipe quote by Toyota. It was a reference to the ppl that are prepared to pay crazy prices for the shares, not the car buyers. But it’s hilarious what the share price is. Talk about getting emotional about pyramids.
Honestly I’m not sure if Tesla can compete long term maybe as a luxury car but people are familiar with Toyota and Tesla’s have problems with door handles so idk
I have to say, I worked at a Toyota dealer the about of hybrid vehicals sold vs ice vehicles was way less. The way I look at it (with out the stupid government ban) the way ev technology is heading it only going to get better. By 2050 there saying 50 percent of the transportation fleet will be ev. Toyota will continue to sell gasoline, ev's and hybrids where tesla will only sell ev's. Toyota will have products for 100% of the market all the time while tesla will have a little bit at a time. Toyota also has a dealers everywhere and will sell parts to car owners and private repair facilities where tesla doesn't do that at all.
With gas prices suddenly going up and while the United States government is subsidizing electric cars in tax savings, Toyota needs something to come to market sooner than banking on its diversity of cars in the long-term future. Toyota’s real solution is developing its own battery immediately and not bank on the future of electric cars causing more pollution because more electric cars would cause more pollution because more would be connected to the power grid.
Not a fan of Elon. EV is a hoax. Lithium needs to be mined and electricity needs to be distributed and generated.
Open your eyes! And to get filthy rich add to axploit people, not paying corporate tax, and geeting into dubious transactions with crypto.
No honest man can build such a fortune without swindling other men in a way or another.
Hmmmmm….who's that smart guy…'just below with those statement?" Ohhh….that's me.
Elon's not going anywhere…but to Mars….by 2035.
What's new since "6 months ago?" Well…a deal worth 2.3 billion with a car rental agency…and much more. Really is pissing off Bezos….Jeff…stop trying to outcompete a true genius. You're not a genius sir…just very, very disciplined and "driven". Like most billionaires.
I wouldn't buy a Toyota…..buy American. We're in the "final generation anyhow". Read your Bibles and just try and get along with everyone now.
I believe the rivalry between Toyota and Tesla will be very interesting and could give us consumers a choice of auto system and ecological approach. Personally I believe in Tesla's advantage in numbers and acceptance in the market by regular consumers. I am planning to introduce Tesla in the Latin-American market and Tesla-Energy as a viable alternative to centralized energy production in Colombia.
Toyota has become THE conventional car company. What Tesla and other companies are doing is not making automobiles to take you from one place to another, but to create an experience. The Toyota cars that I have driven in are technically excellent but awkward experience – confusing software, design, etc. The next innovation is the innovation of business model since cars are under utilized and costly. Also, if companies like Toyota don’t invest in infrastructure, whatever the power plant in the car, the experience will be poor.
Nothing worse than smelling exhaust in a national park and hearing horns as they lock their doors. God bless and God speed to the non combustion engine market.
That is why your channel is good for summary. Hydrogen first gen prototype has 600km range …… Read about "conspiracy theories" and you will find out that they aren't so conspirational.
Toyota cars are reliable, I just changed my air conditioner fan’s motor($55) of my 14 years old Camry. Within the past 14 years, I only spent extra around $1000 in addition to regular maintenance(mainly for tyres ). If I have bought a Tesla, I would have spent around $100k by now. I don’t trust Tesla. People will change to Toyota EV once they have SSB EVs. It is just a matter of time.
Great Video “BTC touching $60k again with over one trillion & market cap are increasing..Mrs Pamela Morgan and her method works like magic I keep earning single week with new strategy
you forgot battery degradation charging cycles mining for lithium ion batteries you have to add that to the flow chart
Toyota is Japan's next Sony…
Remember Sony….the Japanese brand synonyms with quality…..where's Sony today? Toyota being slow to change and reluctant to give up its stranglehold on internal combustion engine vehicles is akin to Kodak ignoring the digital challenge and insisted on clinging on to conventional photography. This stubborn holding on to an obsolete technology will be the downfall of Toyota and Japan in general. What happened to the Japanese cameras that dominated world markets? The Japanese car industry will go the way of the Japanese camera industry.
takes 3 hours to charge them up on the road very backwards taking too long to travel same distance as a gasolines
My opinion about Toyota it is a company that exist many of years and survived bad and good times the same for other brands. Tesla is a young company that is growing fast but it have not the experience how it will do in bad times. i think the older experienced brands takes there time to change things and makes it better. Toyota is also changing there concept they are not more only a car builder they look more forward and going to a mobility for all. I think after a bit struggling they will come with some nice products. If Tesla exist in 50 years ?? I think not.
Toyota has an old school mentality. Too many old ways and old geezers holding it back. Toyota needed to change a long time ago.
Electricity shortages in China, California, and certain parts of Europe tell me that EV is going to be dead in the water for several years. It's not so much about carbon emissions as it is the economic reality of not enough electricity to go around to charge all these electric vehicles. Of course looking way out in the super long term eventually gasoline won't be available at all but we are nowhere near that. Maybe for nations with a solid amount of nuclear power and plenty of charging stations EVs could be fully adopted over gasoline/diesel..but any nation relying too heavily on solar/wind won't have enough electricity to go around. The cost of going fully green is high: 34 euro cents per kWh in Germany for example vs 9 cents per kWh in the USA. Imagine paying over three times as much to charge your EV, suddenly it's not so economical.
I'm told the Japanese have an expression, "the success disease." It's when you've been successful for so long you get complacent and arrogant and you're ready for a fall.
Toyota has diversified it's power strategies instead of putting all the eggs in one basket. However the risk is the heavy investments needed in each research effort in automobile industry. This shows a lack of clarity in the potential of technology evaluation and prediction in Toyota. Meanwhile their obsession with quality has created a disconnect with customer value features which is eroding their price margins. If they do not rev up with crystal clear strategies on technology creation/ adoption and customer orientation they might become a candidate for bankruptcy. Pl remember the likes of GM, Opel, Deigo, etc
Tesla will always be a tesla. Toyota is toyota i dont believe toyota will outsell tesla, but the overall build quality of toyota will give tesla a problem. But, there are always people that want a tesla, like they are people that want bmw even though they are junk.
It is not like Tesla is enormously good capitalized… the stock is way inflated. A bubble tthe like, imho, we have not seen, EVER! The .Com hype is peanuts compared to… Tesla cars are heavily subsidized, and the real costs per car, also and especially environmental costs, are way higher than we are led to believe… When the Chinese pull the plug on lithium, like the USA have done in all Huawei tech, Tesla it ht become a very different story… Personally, I do not believe in the electric truck, to name a thing…. Musk has launched too much vaporware for me to take him, and by association, Tesla, too seriously… The stock price of Tesla is indeed, like Toyota’s CEO stated, mostly vapor, paper, recipe, not having a solid, if any basis in reality…. Even quality of Tesla cars proves too much to get right, even in 4-5 years.. and labor safety is not something Tesla can take pride in, either. If those seemingly small things, 100% OK when leaving factory, AND below industry average number of accidents on workplace, Tesla would accomplish, I’d believe more… Now, I must doubt even the announcement of Tesla Truck was for capitalization reason only, and if that IS the case, another big scam by mr. Musk, this time of all logistic companies in the USA, only the backbone of the country’s economy… And mark my words, or Thunderf00th’s debunking Tesla Truck: it will either be another epic fail (like Hyperloop’s 30-ish cars driving 30mph in a very dangerous, <2 mile tunnel, in Las Vegas) or plain vaporware, not culminating in any real thing whatsoever, except for perhaps many a logistics company (seeing their pre-order investment in TeslaTruck go to zilch) loosing out big time….
Toyota's focus on diversity is brilliant and smart in its own way. They don't really need to bad-mouth Tesla, whose philosophy is entirely different. The old school has a solid reliability record on their side while the new kid has innovation and an unshakeable cult following on theirs (a mix which does not exclude increasing dependability as well). In the long run both companies can remain relevant in the world. They both produce their fair share of carbon poisoning directly or indirectly. In Toyota's defense, even their apparent stubbornness in pursuing and maintaining a hydrogen powered variation is still smart. They have the opportunity to evolve this tech and improve its efficiency over time. By a slight margin, Toyota's approach is a little better, but won't cause Tesla to fail.
Toyota has a track record for reliability and Tesla is against rights to repair.
The best choice would be to drive an EV for local destinations and a combustion car between cities.