One of the questions I get all the time is "what CRM do you recommend?" And you know what... That's the wrong question! Every CRM is great but everyone of them is missing something that you want that would suddenly cause you to have magical success inside your business. So this is what I tell people: Whichever one you have is AWESOME! If you don't have a CRM, get one!
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The most basic CRM (customer relationship management) software is a pen, paper, calculator and your phone. Oops, that's called hardware too without electricity, expensive computers, techies and what not. The gist here is to focus on your core business and let the rest be taken care of by relevant professionals. For example, if I have an IT question, I'd ask an IT guy and let him/her sort out nitty gritty of my needs according to my affordability. Spreadsheet software like Lotus 123 back in 80's started all this tecnological revolution in business but common sense is still very uncommon which was the point totally made so awesomely by this video of Tom Ferry. My first video watching experience related to Tom Ferry and totally floored by his wisdom. Hats off Tom! 🙂
You rock man
Under RESPA how does that agent get a referral fee aka kickback?
Powerful reminders. Thank you!
Beautiful
Who uses kunversion?
Love your energy and information!!
All those products mentioned in this video, are not CRM at all…. they are some vertical lead management apps. A CRM is a big word, and a CRM are just a few, like SalesForce, Dynamics 365, Zoho etc…
That isn't true…. COMMISSIONS INC is by far the best CRM that I've worked with. It has absolutely everything that I want. It's amazing. I've left CINC and have found myself comparing every other CRM that I've demo'd to CINC. Trust me people… Commissions, Inc is absolutely killing the CRM game.
This is very useful – and we're not even estate agents! Great thought process you've set off in me – cheers
Hi Tom. I think you should do an video about free full featured CRM systems, like Bitrix24 or Hubspot. While concepts are great, tools are better. Let me give you an example. It's one thing to say 'you should communicate inside your company better' and another 'Get Slack, trust me'. I know a ton of companies that where totally transformed by Slack or Bitrix24 or Trello.
I THINK THAT IS GENERALLY GOOD ADVICE IF YOU DON'T HAVE A 25 YEAR ESTABLISHED PRACTICE AND YOU HAVE NO INTEREST IN BEING A "HUB" I HAVE TOO MUCH BUSINESS AND NOT ENOUGH TIME. I HAVE KISSED LOTS OF FROGS WHEN I WAS THE HUB WHEN I WAS BUILDING MY PRACTICE. NOW LESS IS MORE AND MY TIME IS TO VALUABLE FOR MORE FROGS SO POINT BEING WHAT BRAND OR QUALIFY ME MORE TO MATCH ME WITH THE BEST SOFTWARE OR TO YOUR POINT IS THE RIGHT QUESTION THAT DOESN'T WANT TO BE THE HUB ANYMORE?
Funny, we had the same problem. First question: which CRM is the best? They are indeed all OK but not perfect for you.. So we found Zago CRM, since they offer customization without a bigass price tag. We are very happy with this company. Our Social Media kickssssinn!
This is the most American thing that I have ever seen.
Came up in my feed again great video love Contactually and Realty Commander togeather because they sync.
Thank you for making this video.
I've checked out about 8 CRM's and I understand making yourself the HUB, but will Contactually actually do what you're describing with a minimum of time invested in set-up and on going content?
Success Summit 2016 was awesome! And here I am trying to switch CRM's and I find this video. You just made this so frickin' easy!!! Love you! Can hardly wait to start coaching (I'm in need of some escrows first!)
Microsoft Outlook is the best !!
I am the regional owner of RE/MAX Thailand and in our region are wasting a lot of time trying to work with CRM system that they are not even clear what they need to do with it. I agree with Tom 100%, the first thing that we need to understand is WHY and WHAT we need from our CRM system. once you know what you want it to do and you become the HUB then you go and choose the right CRM system. Only than the CRM system will do magics !!!
I have to disagree. I have used Contactually… I have worked at Mortgage Returns and Vantage Productions. I am currently running sales at Cross Media. We have a CRM called Unify. I can promise you that it is the most complete CRM in the Mortgage Space.
You need a CRM to support the HUB. You need to have a CRM that speaks to each group with a specific message and make it count.
Always enjoy your content Tom! Keep it up and thanks!
nice work coach