When you can't spend enough money at the bottom of the funnel and you have to move up the funnel, you have to start using content. You have to use it using videos, right? And you have to get in the mind of the consumer, what, What's the seller looking for? At this particular stage in the process, most sellers more than 60 of sellers are actually going to sell and then buy their next house. Yep, so a lot of sellers masquerade as buyers. Yes, And so this is one of the things that I think agents right now can.

Embrace which is one of the most popular articles we produced in the last 12 months was a 3.28 million dollar sale in Raleigh North Carolina We spent a hundred dollars on the ad. it got over 7 000 visits to the website. So by creating content about let's say recent sales, notable sales homes I've never sold before homes that have broken first time in the market in 22 years. You know something remarkable, something unique, right? something special about that by creating that now all of a sudden you start to pull that audience in.

You can start to build that audience.