Regaining Confidence and Certainty in Today’s Market | Tom Ferry Podcast Experience
As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place.
Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that.
For those who feel that way, this episode of the Tom Ferry Podcast Experience is for you. I brought on two of my top people, Sales & Marketing Edge dream team Jeff Mays and Jason Pantana, to help you regain your confidence and certainty by showing you the first steps you need to make to get back on track.
Today’s market might be hard, but there are plays that still work in it. These are some of them. So watch or listen and then give them a try.
In this episode, we discuss…
00:00 – If you’re feeling displaced
01:40 – 1-2-3-too-many
05:30 – Leveraging your listings (and buyers)
07:47 – 2 things that get you out of a funk
11:55 – Confidence through connection
15:45 – Tell the story
24:46 – Takeaways from the top
29:50 – Read old reviews
Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj
For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
Serious about making this the summer that transforms your business? Start here:
-The 20th Anniversary Success Summit
https://www.tomferry.com/summit/
-The Sales & Marketing Edge locations nearest to you
https://www.tomferry.com/edge/
-MarketingPRO: Cracking the Social Code
https://www.tomferry.com/marketingpro/
-Our free guide with 33 ways to attract more listings
https://www.tomferry.com/agent-tools/listing-strategies-33-offer/
And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.
https://pages.tomferry.com/free-real-estate-training-videos/
As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place.
Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that.
For those who feel that way, this episode of the Tom Ferry Podcast Experience is for you. I brought on two of my top people, Sales & Marketing Edge dream team Jeff Mays and Jason Pantana, to help you regain your confidence and certainty by showing you the first steps you need to make to get back on track.
Today’s market might be hard, but there are plays that still work in it. These are some of them. So watch or listen and then give them a try.
In this episode, we discuss…
00:00 – If you’re feeling displaced
01:40 – 1-2-3-too-many
05:30 – Leveraging your listings (and buyers)
07:47 – 2 things that get you out of a funk
11:55 – Confidence through connection
15:45 – Tell the story
24:46 – Takeaways from the top
29:50 – Read old reviews
Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj
For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
Serious about making this the summer that transforms your business? Start here:
-The 20th Anniversary Success Summit
https://www.tomferry.com/summit/
-The Sales & Marketing Edge locations nearest to you
https://www.tomferry.com/edge/
-MarketingPRO: Cracking the Social Code
https://www.tomferry.com/marketingpro/
-Our free guide with 33 ways to attract more listings
https://www.tomferry.com/agent-tools/listing-strategies-33-offer/
And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.
https://pages.tomferry.com/free-real-estate-training-videos/
Foreign. Hey, welcome back to the podcast! I'm not sure if this podcast is for you uh as I look through the thousands and thousands of Instagram questions, stories, conversations I'm having with people I know Jason and Jeff the same I Thought today we would talk very specifically about if you're that that gal on the business who's feeling a little displaced by this Market If you're that guy in the business who's just feeling a lot of uncertainty about like what to do next, like what's working, what's not working. we all know that that uneasy feeling right? Like I Talked to somebody recently who literally said to me like suicide has been on my mind like a real estate agent who's been wildly successful. and and I don't take that lightly and you know you can imagine like, well, you could probably imagine how seriously I take that and so I go back and say you know for the gal that's feeling a little displaced by the Margaret For the guy that's feeling a little uncertain about everything he's doing to you know that person that is just like I just just tell me what to do because I've got you know what feels like 30 legitimate things to do but I don't even know where to start and I finished nothing And and this market like people are selling a lot of houses right? they're not.
So I'm not sure if this is for you, but if it is for you, my hope is that in the next you know 20 minutes that we give you some very tactical Sound Advice of exactly what you, should do. So I'm going to lead us off. Okay, I'm gonna lead us off and then we're just gonna. We're just gonna brainstorm here.
Um, so the first thing I'm going to say to you is uh one, two, three too many. If you have too many things on your plate, you do nothing effectively. um I Know this in my own experience I'm not talking if you're add or not or ADHD I'm talking about just the reality of well, it's like it's like the notion that I could be a great husband, a great father, a great friend, a great golfer, a great coach, a great speaker, a great author, a great content creator right? The reality is I can do all those things if it's the only thing I'm focusing on at that moment. but last time I checked I've got a thousand things coming at me all the time.
If you take that on top of and I'm not making sales, you're in trouble. So download spiral right there. one thousand percent. So here's the first thing I'm going to say to you: The only thing that matters right now is how many appointments you can generate now I don't even care how you get them and I know you'll have Insight on this and you'll have Insight in this.
But the only thing that matters is that you get appointments I Don't care if they're lousy appointments I Don't care if they're first-time buyer appointments I Don't care if they're your your sisters brothers Aunts Uncles Puppy Who says they want to buy a house? You need to get in front of people every day as often as you can because success begets success right? And and it allows. The appointment is better than no appointment. So here's the thing I Know I'm going to give you a tactic. The thing I know is if you need a listing today, you want to get a seller today. if you're in the US or you're in Canada right? So either one's gonna be fine. Zillow is going to be the Us Realtor.ca is going to be Canada I was down in Australia Realestate.com.au Same thing applies there. You look at your past clients in sphere and you ask yourself who is most likely to make a move now. I mean who do you know that's been in the house for seven years.
Eight years, 10 years, 12 years. They're sitting on a pile of equity and they might just have had a life experience change And what I say is all you do is you go to their home on Zillow On your phone, you take a screenshot of it and you text them the screenshot and you say hey Jeff I was on Zillow today I was thinking about you and Kate look at the value of this home I Think Zillow's wrong. What do you think send I think Zillow is wrong. It works and and I would make the argument that if you're in this position where you're feeling displaced, where you're feeling like I don't know what sort what I can tell you is Zillow is a verb in the U.S like Realtor.you know CA is a verb in Canada like Realestate.com.au is in Australia that you send that they're going to look at that and they're going to say no, that price is wrong and you know what you did.
You just engaged in an interesting conversation. That's where you can say well hey, would you like to do an accurate review? That's where you could say would you guys like to meet for a coffee Um what? I'm finding right now when I'm out doing the road map yeah is. So when somebody starts doing this in the middle of the seminar the most was a gal from Atlanta that set seven listing appointments during the seminar like during the seminar. Legitimately so.
I'll say 100 bucks the first person to get a listing appointment and that money goes real quick because people just aren't you know, following up with people. Maybe they're sending it to leads. but my point to you is this: it is only through action that we regain our confidence and our certainty. So by doing 10 of those a day, you won't make it to Friday you won't make it Monday to Friday You'll have done 50 of these.
You will be in so many of the right conversations with with past clients with people in your sphere that you're in the game. So the idea is, when you're fearful, get an action. Is that what? I Just heard we got to get uncomfortable, right? Yes, But it's but Jeff it's hard, right? It's right. Like I know what you mean? Yeah, but the vet like you and I both know it's eight.
Whether it's 50, 70, 80, or 99.9 Yeah, so much of this is psychological. right. when you're when you're in a hole, most people are digging themselves deeper into a hole. So how do I get over that fear or what's the action I can take? That gets me more certainty. Yeah. I Think they know what to do and you've just got to get uncomfortable. You've got to do the things that you do. We've talked about getting back to the basics.
One other idea I've heard that has doubled a couple clients listings. Is they think this idea one equals three? One listing. We should leverage it into three lists. 100? Yes, Okay, yes.
So the Tactical approach is: when you put that house under contract, get in the habit of sitting out 20 CMAs to the neighbors closest to that house. Oh I Love that. Can I triple down on that. Let's bring it on.
All right. So work in the listings around. Maybe you're a new off, Maybe your new agent at the office? Well talk to your broker about how can I leverage the listings being sold at The Brokerage level? Yes, right. How can I go door knock the neighbors? uh, some of our great clients down in Tampa The Long: Tampa Bay Team They door knock around luxury listings and it's their number one source of business.
They are absolutely on fire this year and they'll door knock the neighbors seven to eight times over the course of a transaction because they do it when it's active, when it's pending, when it's closed, for every open house invitation, and they're keeping folks informed. But in some coaching calls I've had recently as well. It's this notion of working the listing, but it's I think we reserve it for the listing side. Why aren't you working your buyer sales too? So talking to my coaching clients right? why not get the consent of the buyer when they take possession of the property to say hey, as long as there's no rules against it? Can I put a yard sign out in front of the house that it's sold? Can I send an under contract mailer to the neighbors? Can I We? We can I throw party at the house and have you meet all the neighbors that's actually been.
So just heads up. we tested the signs uh ad in Tarot It didn't work. Really, it didn't get any phone calls so I'm not saying it wouldn't work again. But when we tested it and we tested it across like you know, a thousand agents, it didn't work at all.
We spent a lot of money on on buyer controlled sale signs. so I would pass on that one. but I Love throw the party and I Love knocking on doors I love doing the same. Yeah, you're basically you're doing the just Sold card right? Yeah, right in the market, but you represented the buyer I Love that because I always think that the neighbors don't know who's on the other side of the deal unless you reach out to them, right? So Tom imagine if you door knocked the area.
imagine if you sent out 20. CMAs Imagine if you Circle dialed, you're gonna stir some stuff up no doubt. So all this stuff is requiring work and the challenge is I think the person listening right now and I I hope again that we're speaking directly to you here that you're in your head and when you're in your head, you're not making phone calls. So that's why I was trying to go easy with the with you know, like just screenshot and send. Um, but let me give you another one. So I Interviewed Sean Acre recently Sean is the guy that wrote the Happiness Factories the guest speaker of this year's Summit Uh, you probably maybe listen to his podcast with me last week. Um, so I was asking Sean like off camera I said you know I'm just I'm I'm seeing more anxiety, nervousness, anxiousness, uncertainty um amongst a segment of real estate professionals loan officers Etc that I haven't seen in a long time. It almost feels like even though the market is completely different, it feels like two thousand seven, eight nine and I don't have an REO account.
What am I going to do I'm going to die right and I said so how do we help them and he said, you know Tom There's there's only two things that get people out of a funk. There's only two things and I was like and I remember like in the middle of the conversation thinking to myself I already know what he's going to say and you already know what I'm gonna say and then I reminded myself that it's not about knowing, it's about doing right So you want to notice two things where you and I talked about it I think I know. But yep. okay, so what would you guess what you guess? Number one is, well, to get somebody having a funk I I would guess exercise on the routine basis.
Okay, I love that that was so it's It's more psychological here, right? physical. But yeah, there's no doubt stab at it. Go ahead all right. Maybe if I'm wrong again, yeah, it's okay.
Uh, I would guess that when you focus on others' needs instead of your own needs, that was number two. Okay, yeah, that would be one of them. Yeah, so number one he said is have three unique gratitudes every day. That's good.
have three uni and I remember like sandom like Sean Okay, like I'd be doing gratitude gratitude journals for like 20 years. but for my personal listening right now I'm talking to you by just simply declaring hey, three things I'm grateful for today I'm grateful for being with two friends you just flying in coming out of their way to be with me here now to write for a couple days. I'm super grateful for that, right? I'm grateful to be in this This Magnificent house this space in this environment where I can be creative like like not just doing the same gratitudes over and over again, but every day forcing yourself to just observe that there are some remarkable things going on in your life and we sometimes forget like the simplest little things of just having a nice, you know, cold, you know, whatever beverage in front of you like. I'm grateful for that right simplifying, but we know when you verbalize it and say it out loud, that's the game changer, right? The second thing he said was it's contribution to others Yeah, he said when you're in your head, you're only focused on one person, that's you. So his second thing was I want you to send a video or a text message to someone in your past that did something remarkable for you. someone your third grade teacher that was the most inspiring that got you to write or great idea I didn't really think about it so so I took on this discipline right and I've done gratitudes forever. but I told you I started sending text messages to people that I've known forever and what's happening is the response that you get like like people are so moved by it but here's a little Pro Tip: If you've ever asked me a question on Instagram what if I told you the reason I started doing Q a on Instagram is I was in my head that things were hard I was traveling a lot I was on the road maybe I was feeling lonely you know what I mean like missing my family and like I'm working hard and I was like okay I can sit in this pity pot party or I can do one thing I know makes me feel better I can help people so who's got a question on Instagram that's how it started for me I I would I would major that your first idea about the synonym to zestimate I think it's worth more that in and of itself has a similar strategy. Because it does.
it makes the focus them and their best interests. It gets you into conversations to learn about what's their, what are their roadblocks, what's stopping them right? And all of a sudden you're out of your own. Like why am I not creating Traction in my life and you're now resolving their issues. Smart move.
Yeah, it really does serve both. I Didn't even think about that. It really does. Okay, what's another tactic that she could do immediately to get in the game and to just just feel better? feel confident because she's just one move away? That's all it is.
Do you understand that Like she's She's one win, one success one. Escrow One New listing Away from going oh that funk's now behind me to me I'm a big fan of we're in a relationship business. Get in the habit of every two to three times a week going to lunch, having happy hour, going to lunch, get connected with people again, right? Talk to people just right. Like like past clients, Friends? Yes, friends.
Yes. Be normal, Get out there and just connect with people, right? We've been so sheltered to some degree the past couple years. we've got to put ourselves back out there and connect with people. You just never know where business can come from and what are they going to ask? How's the market I Mean in the spirit of that, yes, it's also getting involved, maybe at your office to no other agents yes, but also being mindful of you are the sum average with the people you spend time with and so ensuring that you're spending time with people who inspire you and motivate you? It could also be be it, it could be like networking groups with other vendors in your area. There's lots of ways to get connected with other people so long as you're choosing people who lift you up and they're not just gonna, you know, cry on you so to speak. Yes, okay so I'm going to give you uh, another one and that is I'm going back to again. Like the very heavy conversation that I had with this person recently and and what I reminded that person was uh that there are others in his life and that those people part of his stress is there's just a lot of people pulling at him. you know what I mean and he's feeling like I'm I'm behind and I've kind of lost my superpower and more and more people are asking me or more and more people have needs of me and so I reminded him I'm like look man, historically most human beings will do more for others than they will for themselves.
Like it's just it's just the way it is right? Like so so maybe just maybe you need to put your ass on the line. Maybe just maybe you need to go to your church group, your children, your best friend, your mom, whoever someone that could use you and say look in the next 90 days I'm going to achieve this and when I do I'm gonna do that for you and and in that moment I Think all of us right there you made a commitment, You made a decision You, you drew a line in the sand. but you didn't just do it for you. You were lying somebody else's interest because because oftentimes when we're in this state, we will make those commitments.
but we will fall short because we didn't tell anybody else. it was just me and my own head right? But the moment I say like I think about how many times I did this with my boys I would come home and I would say all right you know we started this new company 20 years ago. The kids were like two and four and I'm like I remember going to them like three and five and saying do you guys want to go to Hawaii they're like yeah and I'm like okay so if Dad can do this, this, this this this and this by this time we go to Hawaii but if we don't and you can imagine my wife who's kind of in accountability not especially when it comes to me and I'm not even talking to her I'm talking to the boy she's like We're going to Hawaii and I remember saying but when we do all these things when I get all this stuff done then we're going to Hawaii and we're going to spend right 10 days there and you know, like that's like saying to three and five-year-old four years right? they're just like oh my God And and dad's not going to be on his phone I'm gonna just hang. We're gonna play on the beach and you know what happened every day when I walked inside that house? Daddy No Daddy there's a high accountability Hawaii Daddy did you make that phone call? Did you make that sale Because Tom You're not gonna let your family down, right? There's no way I'm gonna do it.
So so I Know when someone's in their head, they're not usually in communication with people other than complaint, right? And we need to shift from complaint to commitment, from complaint to commitment. And it motivates you. It fires you up and excites you, right? Let me throw an ID out for what you should do. if you're in a position of this. Market has changed. You feel like you're in a losing streak. You keep missing shots. Yeah, uh, you should.
Preview Properties I Believe it's really important to pay attention to the hot sheets I Know the inventory for a couple of reasons. Yes, for a couple of reasons. Yes, One, when you know what's on the marketplace, it's going to fuel your conversations right? Because you're aware of what's in the marketplace, right? If you're in a slop, you should go look at the hot Chase And you should tour properties. Yes and then I think you should.
Double Down If you look at some of our coaching clients like Kyle Deboer he's reaching out and getting consent from listing agents. You got to get the consent, You got to get consent, and he's got his little selfie stick gimbal with him and he's filming these tours. Is he torn properties? Yep. And and it's so smart what he does, he just goes out in previous properties about once a week to know what's on the marketplace, films all of it at once, comes back and he uses a bunch of mobile app.
There's an app called Cap Cut yeah, where he throws the footage into Cap Cut and then he records a voiceover. so there's no pressure to even talk or be on camera when he's filming it. Yeah, he records the voice over Hey What Can 500 000 Get you in Indianapolis or something along those lines throws a little bit of audio in the background music on Instagram reels and then he layers a green screen. He just records himself like like he's at the property at the beginning.
like look at this and then it's off. right? But what's happening is one, he's previewing properties, which means he's becoming exposed to what's in the marketplace that's influencing his conversations. But two, because he's posting the videos with the right consent on Instagram people are dming him and they're saying, man, it looks like you're really busy right now Yeah, wow, you're really crushing it. What's that one selling for And all of a sudden it's an it's an element of social proof.
where it's attracting more conversations. So yes, and it's inspiring him into positive momentum in terms of people seeing him in action, doing the thing they think he does I Love that. I Love that. Hey, tell the story about telling the story because there's a good chance that the guy listening right now or the guy listening right now we won't say names.
We won't say names. but but you know when you're in a funk, right? Like part of what goes away is the magic that comes out of your mouth. Yeah, right right. and and all of a sudden like you're in your head.
So when someone's overthinking it, yeah, someone's like, well, you know, like we're not sure where to go and you're like yeah, I totally understand. Well why don't we go look at some houses then if we find something and there's never something to be found in that moment, so you were telling me a story, telling the story I Had two calls pretty much uh, in a row from two different clients that are pretty much in this in the same Market yeah, same price range, same area and the first agent was really down the dumps like nothing's going on I Don't have anything going on, you know, maybe feel like a lot of us may be feeling out there right now and then I have a a total opposite call just a few minutes later where she's like I took three listings this month and I got one under contract. uh, that a full pop. So she did four deals in one month and I go, what are you doing to get listings she goes I'm telling the story I'm like I'm sorry, what's the story now? what's the story she goes Uh, a couple years ago I noticed that there was craziness in the market and I went home to my family and said we're moving. she goes I knew I could get five to ten percent more than I thought and her husband said like everybody is hearing right now I know I could sell but where will I go where am I gonna go and I want to be displaced and she said we'll figure it out I got a plan. we'll do it. She had a can-do positive attitude and she got the house under contract. They didn't know where they were going to go so they negotiated a 90-day rent back.
They negotiate. uh Airbnb The bottom line is it all worked out and she's telling that story like I can do it for you. What did she tell the story at the listing presentation? Uh, when she's talking, she's talking to clients talking to her friends and it should. It should be in videos too.
I mean maybe not the entirety of the story, but we talk about embedding calls to action where you're specifically naming like a mat. I mean what if you're the agent who helped somebody who thought they were priced out of the market because of rates and you helped them figure out their affordability and and talking about that because people who have the same problem are like he solved that, She solved that. Yeah, but you know what on tagging along that? uh we hear so many great stories in this industry. Well those stories are now your stories.
Whether you did it or somebody did it, you could say I Heard this story the other day in one of our office meetings. right? you know one another one of the top agents said and then you tell the story and what we know is as human beings, we're storytelling machines, right? sitting around the campfire, the elders passing down the generational stories of how we do it around. here. it's the same thing.
we're influenced by the story, influenced by the outside you know person that did it and we say we can do it too. I Heard a story the other day where a house sold for 400 000 over asking. they had 32 offers in Silicon Valley right? It's insane. Well how about Lisa Chinai the other day big shout out to Lisa and Boston on my coaching session. I'm like I had this idea in my head of like okay let's try and get as many open houses going as we can and I'm like yes, I'm like hey yeah we got to do a lot of open houses right now and I go, how many active listening? She's like we just put every one of them under contract and and she's in Boston from you know from you know, starter 550 to 5 million dollars downtown and she's like 30 offers on this one 32 hours so so we know these things are happening. No I want to give you another one Uh, big shout out to my client Tim Smith he his son. He said to me my son is like he goes highs and lows when he's playing sports and he said so I was looking for a book that was about mental toughness for young athletes and he said Tom my son and I read the book listen to the audiobook together over and over again. He said it's the single easiest to do mental toughness book I've ever read it's called mental toughness for young athletes I'm going through it for the second time right now it is.
That's phenomenal because because it's clearly written and spoken to, someone that doesn't have your sophistication doesn't have you know your mental prowess, doesn't have your life experience. it's it's written for like a an eighth grader, a sixth grader, a fourth grader. But it's all the stuff that we all know about mental toughness. You know, make the next shot.
don't worry about the last one, it's so I encourage you to listen to that. and and I I really was thinking not just that wonderful book, but instead what I really want you to do is if you're truly in a little funk. Um, there's a good chance that if I opened up your YouTube on your phone, I'm going to see a bunch of stuff that I shouldn't see I'm going to see that you're watching things you shouldn't watch I'm seeing. You know it's probably news.
It's probably what's going on in the world of politics. It's probably the whole world's falling apart and if it is, my advice for you is go on a 30-day cleanse of anything related to the news because the last thing you need to do is compound more negativity in a scenario where you're where you're already feeling beat up, right? right? and what happens is it's so. it's so I don't know if the words innate, it's just it's human nature that when we are down, we find more down, right? Yeah, it makes us feel better, right? Well, at least at least I'm not that person, right? Or they got it worse than me, right? right? But but the challenge is that creates the downward spiral that keeps you in the funk. So so I would say to you like I'd go 30 days no news, no media.
If if a major war breaks out, someone's gonna let you know like if something really bad happens, someone's gonna let you know. You don't need to know. just have emergency alerts on your phone right? I would I would even argue you don't need them I Had I had a client. uh just say to me, yeah, someone's gonna let you know when something really bad happens and you know what Actually told me that and I know that could sound um, you know, a little crazy but my my mentor Mike Vance said to me, you know the best thing you can do is just turn off the news and now he was saying this back in like the 70s, the 80s, the 90s and he said it to me when I was starting my company. He's like, you know you just don't need the distraction. You're going to have enough highs and lows as a startup, right? You're gonna have enough moments where you're going to feel like quitting. The last thing you need to do is pile on the negative news. And we know today that headlines only do one thing: terrify you to click, terrify you to read more.
So cut it off. Yeah, it's like eating junk food. You're going to feel gross when you eat that, right? right? right? And what's more I mean I Think about just human nature is what you focus on. expands and so if all you're focusing on is negativity, it's self-fulfilling to attract more of that because you're like, oh, look, that's negative.
That's negative. That's negative. Everything's negative and so it's what you're saying. It's the hard switch to surround yourself with people who are optimistic and inspiring to you.
intake media and intake content that's inspiring to you. And then Watch What Happens right? Gratitudes every day. Sending one text message every day sending 10 of those you know. Hey, I know your home's worth way more than this, right? Playing out the fact of this estimate, can I play off that one more? No, yes.
One thing about Andy C and Andy C his classic he door knocks his neighborhood once a month with an updated market analysis for all the neighbors. Yeah, and the Dude is one of the top performing agents in the country consistently number four Last year on the Wall Street journalist just announced on the top 1000. And there's so much power in the activity of knowing your neighbors. And so here are some of the some of the takeaways that I believe could be really ripped off and duplicated from: Andy Yes one.
It may be hard in the beginning to door knock the neighbors, but every time you do it every time you make that lap and it's one more one more one more you get to know the neighbors and Andy would tell you they spilled the beans about rumors right? About rumors of who's thinking about selling and it'll you become the person who knows is all the information nobody else knows in the underground of your Marketplace And it's It's just like the zestimate message that you would send your database whereby you were giving people information. It puts you in a position of of contribution that then crimes conversations where it's not about you. it's about you helping people determine what their next move is and that's that's that's the essence of being a real estate professional is helping people move forward in their lives, right? And if you're not in a modality of helping somebody move forward in their lives, that's what you have to change. Yeah, and Jason Most people they get scared about door knocking because they're afraid that they're gonna get their door slammed in their face or people going to be rude I Hear it over and over again. People are super nice. They never slam the door because they just don't answer. they're in the shower. Nobody's out there right? The ones who want to talk to you will answer the door.
Yes, it's not that hard and the more often you do it, if you commit to an area, you'll get more answers over time because you're going to build rapport and you're going to become known and you're going to get familiarity and all those benefits. Good idea. Yeah, give it to her. This is a little school idea.
A little video that you should be shooting and Dom will recognize this Jason probably as well. It's the have need, no, what do you have coming up? What do you need and what do you know that happened in the market in the past week? You're just tell them about some buyers that you have talking about something you got coming on the market. or maybe your office listed something and knowing what happened in the market. It's the framework around that have need now.
I Love that have need Now that's an easy That's easy. You can do an Instagram reel on that behind like maybe a green screen behind like a recent listing or you know a transaction something something out of the MLS which by the way those things seem to really do really well. Okay I don't want you distracted on videos I want you doing your thing. Do that.
Do that video too. but like don't get distracted by Green Screen Okay, I'm gonna give you one more. Uh, my son was going into the ninth grade and I could tell because he was switching from one school to a different school and only a small percentage of the boys were actually going to go into the next school and it wasn't all of his Pals right? So you know? kind of Junior High into high school. So so I said you know what am I You know you know my son Michael right? He's very analytical you know, very high IQ or very organized and I said to him we're gonna go to Tony Robbins and I only want him to learn one thing.
the just the adjustment of your chest right and it's on. It's on the first day of the unlimited power fire walk experience and and I just remember just it was the only literally the only reason I was at the conference like I just want my son to get that when he just puts his shell you know his chest out and his shoulders back the way Tony describes he's like you instantly go from like to Superman It's true to Wonder Woman I can this is I can do anything this is oh it's really hard market and if you could just start the practice of every day doing this, catching yourself when you're in a slump. When it's time to make a phone call. Don't make a phone call like this. Make a phone call like this and it's so simple. I Promise you if you just start doing this. hey, it's good for your posture. It's good for your back.
but it really does and we all kind of did it. It's right now who's poking me in the back? Well you you know you were saying earlier like it's it's your physiology right? Yeah, it's a gym, but like I cannot go to the gym and just put my shoulders back and instantly it changes my tone. It changes my volume and and again like you're in a pattern. and you have to acknowledge that when you're in a pattern of a slump, when you're in a pattern in your head, it's a physical path, right? As much as it is a mental pattern, right? The Great: Deepak Stripper said all the time your body and mind are in a cybernetic Loop Change your body.
Your mind changes. Change your mind. Your body changes. Well, which one do you think is easier? It's way easier to do this than to try and figure out what's the right hack on your brain.
So move your body in a powerful way and you're going to win. Yeah, I mean practice. This is me for instance. I Practiced nodding my head up and down versus side to side.
Yes. And it's simply the affirmation of yes versus no yes. And and I think it's a good sales technique too. Uh, one thousand percent like we used to remember it was back.
You know, do you agree that people and people would be like they would go? Uh yeah, yeah. I Do agree. All right. Can I give you one more, give us one more and then we'll wrap it up.
Okay I Believe. If you're stuck in a slump and you need to be encouraged, it's it's hyper critical to look back at Old reviews. Oh, and read through your old reviews and I'm gonna double down. We should move that to the front.
Edit this video. read your old reviews from Happy raving fans and then the bit you talked about where you reach out to that third grade teacher reach out to your old reviews and say hey, yeah I needed some encouragement today and I read your review yeah and thank you thank you? yes and I think that will change your day dramatically for sure. And then they're gonna say to you, oh, by the way, you're not gonna believe this for getting a divorce. That's what happens, right? That's what it's like.
You know when you send the email the magical email it says Name Your Price Right How many people respond with like seven billion dollars? You only look for the one that says you're not gonna believe this, We're pregnant, we need a new house again, right? I Mean it happens. So all right, good, We good, awesome Up good. Okay, so just do me a favor. Promise me you're gonna write down one or two things you're actually going to start doing I'm not attached to which one it is and if you know someone that has also been in their head I Know we were bouncing kind of all over the place, but understand this was all the spirit of contribution. like we're talking to people every day that are absolutely crushing the market. and we're talking to people every day that are feeling like you're feeling a little displaced. a little. uh, what do I do next So you don't need to do everything.
You need to pick one or two things, do it and then hit me up. Hit them up, hit them up. on Instagram Facebook YouTube Put a comment here. Tell us what you're committed to, but most importantly, do it.
And I promise you. Also, if you put your ass on the line yeah and you say to someone you love someone you care for your church group, whatever it is, you make a commitment and say how much of this buy, when and if I do it I'm doing that I promise you you'll be in Massive Action So it's up to you now. Get to work! Thanks so much for watching this show! Thank you.
This was amazing. The best video I could've watched in this current slump. So much of your content is just great and I'm so thankful that I found this video.
"Why is everyone running?" Bwahaha 😆
Just as I was thinking to my self about not wanting door knock and how I'm all in my head, Tom looked at the camera and pointed and said you're all in your head! 🤣 Talk about being a message and on point today!
Hi, does anyone know the name of the realtor Jason was talking about? Kyle? I'm curious to see how he does his videos. Aloha in advance.
Is it bad to send the screenshot if the zestimate is higher than the actual property value? Worried that will just be a disappointment for the owner
So needed to hear this; described me to a T, and helped me SIGNIFICANTLY. Well done Gentlemen.
Really great stuff guys. My favorite coaches lifting us all up and throwing crazy value. Love the setting and real group talk. Nice Job Yall
Amazing content ❤
Keep Moving Forward!
Finally I found a real estate coach who actually adds value and insight instead of desperately trying to sell their training course as a main agenda. Thank you for this amazing content!
Really well put together gents! Thanks!
Tom, How important is office environment in your opinion?
Great one!! ❤
Awesome thanks so much
I have had great luck with "I brought the Buyer" post cards
GREAT 👍🏻 PODCAST!!! I loved ❤ this and needed it so I am going to share it with my son who also needs to hear it!
This is incredible ❤
A much needed video/podcast for many. Well done guys!
Thanks so much for this video! Love you guys, love Phil Jones, so grateful for the Tom Ferry ecosystem!