In this discussion, I share EXACTLY what I look for and what-to-do before going into a listing appointment as a real estate agent. This comes as firsthand experience from the last nearly-10 years of working as a Realtor with over $120 Million in sales. Enjoy! Snap/Insta: GPStephan
Learn how to make money as a Real Estate Agent, build your network of clients, and the exact steps I’ve used to grow my business from $0 to over $120 million in sales: $50 off with code ThankYou50 for a limited time: https://goo.gl/UFpi4c
Join the private Real Estate Facebook Group:
https://www.facebook.com/groups/therealestatemillionairemastermind/
Since clickbait sucks - here's the entire video summed up:
2:25 - He got the listing appointment by cold calling expired listings
4:04 - Prepare a CMA, listing agreement, samples of your marketing materials, and information about yourself/past sales/brokerages sales/etc
5:13 - You're going to mess up in the beginning. It's okay. It's a learning experience.
6:20 - Research everything about the home. This is first step. Figure out when the seller bought the property and for how much.
7:55 - Go in with as much INFORMATION as possible.
8:30 - Show up early. Don't go into the listing presentation right away. Ask for a tour of the home to build rapport. Ask what they've done to the home. Ask why they bought this home. Why they're selling. The more information you have, the better. The more discussion you have, the better. Build a personal connection.
11:00 - Make it about what THEY want. This is all about the seller. For an expired listing, ask why they didn't think it didn't sell and what could've been done better. Use this as information to do better.
13:11 - Ask the seller what they think their home is worth, and why they think that's an appropriate price.
14:00 - My pricing strategies. Find out a price from THEM first before you suggest your own price. Price competitively. WATCH THIS PART. THIS IS IMPORTANT. DON'T SKIP THIS.
19:20 - Is staging important? Short answer, YES. Typically seller pays for staging.
21:18 - Upgrades a seller should make prior to listing. Fresh paint, clean landscape, and other minor repairs make a big difference.
23:05 - COMMENT DOWN BELOW "GOOD LUCK" so he gets the listing 😉
24:06 - The importance of photography. Evening photography is worth it.
24:34 - Marketing a listing: mail out postcards to all the nearby homes. Neighbors are great source of leads.
26:00 - What to say if you're a brand new agent with zero experience.
27:45 - When closing the deal, here's what you can say! "I'm ready when you are, I can have xyz started asap"
Thanks so much for watching! Follow up video coming shortly!
For business inquiries or one-on-one real estate investing/real estate agent consulting or coaching, you can reach me at GrahamStephanBusiness @gmail.com
Suggested reading:
The Millionaire Real Estate Agent: http://goo.gl/TPTSVC
Your money or your life: https://goo.gl/fmlaJR
The Millionaire Real Estate Investor: https://goo.gl/sV9xtl
How to Win Friends and Influence People: https://goo.gl/1f3Meq
Think and grow rich: https://goo.gl/SSKlyu
Awaken the giant within: https://goo.gl/niIAEI
The Book on Rental Property Investing: https://goo.gl/qtJqFq
Learn how to make money as a Real Estate Agent, build your network of clients, and the exact steps I’ve used to grow my business from $0 to over $120 million in sales: $50 off with code ThankYou50 for a limited time: https://goo.gl/UFpi4c
Join the private Real Estate Facebook Group:
https://www.facebook.com/groups/therealestatemillionairemastermind/
Since clickbait sucks - here's the entire video summed up:
2:25 - He got the listing appointment by cold calling expired listings
4:04 - Prepare a CMA, listing agreement, samples of your marketing materials, and information about yourself/past sales/brokerages sales/etc
5:13 - You're going to mess up in the beginning. It's okay. It's a learning experience.
6:20 - Research everything about the home. This is first step. Figure out when the seller bought the property and for how much.
7:55 - Go in with as much INFORMATION as possible.
8:30 - Show up early. Don't go into the listing presentation right away. Ask for a tour of the home to build rapport. Ask what they've done to the home. Ask why they bought this home. Why they're selling. The more information you have, the better. The more discussion you have, the better. Build a personal connection.
11:00 - Make it about what THEY want. This is all about the seller. For an expired listing, ask why they didn't think it didn't sell and what could've been done better. Use this as information to do better.
13:11 - Ask the seller what they think their home is worth, and why they think that's an appropriate price.
14:00 - My pricing strategies. Find out a price from THEM first before you suggest your own price. Price competitively. WATCH THIS PART. THIS IS IMPORTANT. DON'T SKIP THIS.
19:20 - Is staging important? Short answer, YES. Typically seller pays for staging.
21:18 - Upgrades a seller should make prior to listing. Fresh paint, clean landscape, and other minor repairs make a big difference.
23:05 - COMMENT DOWN BELOW "GOOD LUCK" so he gets the listing 😉
24:06 - The importance of photography. Evening photography is worth it.
24:34 - Marketing a listing: mail out postcards to all the nearby homes. Neighbors are great source of leads.
26:00 - What to say if you're a brand new agent with zero experience.
27:45 - When closing the deal, here's what you can say! "I'm ready when you are, I can have xyz started asap"
Thanks so much for watching! Follow up video coming shortly!
For business inquiries or one-on-one real estate investing/real estate agent consulting or coaching, you can reach me at GrahamStephanBusiness @gmail.com
Suggested reading:
The Millionaire Real Estate Agent: http://goo.gl/TPTSVC
Your money or your life: https://goo.gl/fmlaJR
The Millionaire Real Estate Investor: https://goo.gl/sV9xtl
How to Win Friends and Influence People: https://goo.gl/1f3Meq
Think and grow rich: https://goo.gl/SSKlyu
Awaken the giant within: https://goo.gl/niIAEI
The Book on Rental Property Investing: https://goo.gl/qtJqFq
5-15k people will see this… little did he know lol
Did he get the listing?
How do you cold call expired listings? Where does the info come from?
Great video
It would be cool to see how far Eric has grown since this video.
I watched this on the drive to my first million dollar listing I’ll let you guys know if I got it! 🤞
Great video I learned a lot thank you
Hey Graham ! This is a great video get me inspired to be a great real estate agent! Thank you now I will do my best to close a deal
quality content as always! thank you!!!
good luck
Very helpful, thanks!
This video is very helpful I appreciate it.
Thanks.
This is GOLD!!!!
Holy smoke you were skinny in this video. Time to hit the gym graham …
Health is wealth my friend.!!
He should have made a marketing plan from the home info. Brochures, where he markets the properties. Seems his broker should have this info.
I remember when graham got me thinking about becoming a realtor back when I was 17 and in high school. Now I’m 20 and I’m watching this video preparing for my first listing presentation ever tomorrow morning. Chase your dreams!
Is There A Way To Show The Steps/Paperwork Involved In Listings? Thanks
“Good luck” 🍀😁🏡
This is GOLD!
This video was so helpful
GOODLUCK
Did he get the listing ? , I'm going to be a listing agent also very helpful
Good luck with that listing brother even though it was a long time ago I bet you got it
Did he get the listing?? 😬
Did he get the appointment?
I signed my 1st listings contract today! 💃💃 had my CMA, exclusive right to sell, and seller disclosures doc. I ask the question when home was bought and how much they still owe on it. Didn't see this before my appointments but this is super useful to anyone starting out. Thank you Graham 😊
Hey what is a good site to create post cards for new listings or just solds? Thx
Ten years in the business!! No way U look 23. Although 28 is still young! U r doing great in real estate!
Can you coach me? My birthday is December 19th 😃 pretty please
Good luck!
Did he got the listing? Sold the house?