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If you don't reimagine yourself every 18 months, if you don't reimagine your business every 18 months, you become irrelevant to the marketplace. You know we're each living a path to a degree that others have walked and others are currently walking. And if you have the openness to study their path and your own, you could choose where you go with this thing, right? So we take on a path of someone else. we take on a model of someone else and we say like, okay I Want to emulate that gal I Want to emulate that guy? You You start to run those plays over and over again, but oftentimes it isn't your most authentic self.

It's not really your DNA but it gets you a certain result. But then what I found is you get to the end result and you're not satisfied. Isn't that funny, right? So so you're like I achieved the goal, but I'm miserable.

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