Tom Ferry, http://www.tomferry.com, is a real estate coach and trainer. In this video, Tom talks about the competition between agents when it comes to trying to list homes, especially now with low inventory and the high number of buyers. When it comes down to it, sellers want to walk away with the most money and some agents are making absurd promises just to get the listing. If that sounds like your competing agent, this is a must watch video! Tom gives tips on how to present your commission fees in a way that empowers you, as well as builds the sellers' confidence in you and choosing you as their listing agent.