What is working right now from a listing attraction standpoint: Google Pay-per-click advertising is probably one of the biggest. Expireds are huge right now farming is coming into play and then honestly we're doing a lot of work in our database which is having huge results. The old leads that we generated 2017 and 2018 are where we're seeing the biggest turnover. The thing that I want you to be considering is you're listening or watching.

This is the obvious choice is of course your past clients in sphere, a natural easier way for the vast majority of people to go out and attract listings. What we are in discussion now is what is the largest addressable market and how can I serve that market? So in marketing we call it the Tam the total addressable market. So we believe that if you look at what Zillow does and Redfin does and every other major company trying to attract opportunities they're all using Google We decided we should be doing the same thing so unpack Lisa give us like the person has no idea what you're talking about. Step One, two, three four and the findings.