Tesla has recently passed Toyota and became the automaker with the largest market capitalization. However, this doesn't go unnoticed at Toyota, as the company has its own plans for the future.
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With Tesla stock passing $ 1,000 per share a week ago, the company officially passed Toyota for the first time in terms of market capitalization. However, while Tesla shareholders are ecstatic about this achievement, the management at Toyota is jealous of this milestone and looks to outsell Tesla in the future. In this video I'm going to go over to Yoda's plan to outsell Tesla if you're new to the channel, please consider subscribing for more content like this and let's get right into it. Larry Hutchinson, the president and CEO of Toyota, Canada, disagrees with Tesla's vision of an electric future.
Instead, he sees hybrid vehicles as the only option to meet their environmental goals. After Canada's government incentives expired. The sales of electric vehicles declined Hutchinson reacted to this by stating that here's the reality in order to achieve Carbon Reduction with the costly single technology, you have to incentivize that technology into the marketplace, no matter how motivated the consumer, there is a price point or premium Beyond which people will not opt for the cleaner product, because the payback is intangible and it often requires compromises in comfort and convenience rather than focusing on the long term. Growth of Toyota Larry believes that Toyota should focus on outselling electric vehicles by releasing cheaper hybrid vehicles.
Larry told his audience in Canada that be EVs are expensive to encourage their adoption. Governments have had to offer significant financial incentives to would-be buyers. We'd also need to build expensive infrastructure to support that technology. So there are enormous upfront capital costs that have to be paid by somebody, and so far, we've seen consumers alone are not prepared to pay these costs.
Essentially, the goal of Toyota is to improve their battery pack to a point where it will cover a daily driver needs. The average driver in the u.s. drives 30 miles a day and Toyota looks to have their battery pack cover that range. This will eliminate range anxiety while covering most of our carbon footprint.
In my opinion, I believe that this may be a practical choice in the short term, but not over the long term. The cost to manufacture batteries has been declining significantly over the past decade, while electric vehicles are certainly expensive at the moment they will eventually become more affordable with the inevitable decline of battery costs. While Toyota is focusing on hybrid vehicles, the company still has a plan to manufacture electric and hydrogen vehicles. Doug mirtha, a vice president at Toyota, told Forbes that we are not placing a single bet on any single technology.
We've been in the market for twenty years now, with hybrid technology, we are going to continue to build that out. We have one plug-in entry in the market. Today, we've announced a second one coming to market next year, while Tesla in Volkswagen planned to sell millions of electric vehicles in the future. Toyota is taking a rather conservative approach. This is a graph displaying. We planned global production of electric vehicles, all the way up to 2025, as you can see, Toyota clearly isn't dedicated towards electric vehicles, and the company's management has stated that by 2025, without new regulations, we will not meet the 1 million unit goal. It will be fewer than a million along with electric vehicles. Toyota is also investing in hydrogen vehicles, however, similar to how to Yoda isn't committed to v's Toyota's investments in hydrogen are on a very small scale.
The company only has one model available, which is the Toyota Mirai. This vehicle currently has a range of 212 miles and has an MSRP price of fifty nine thousand dollars by 2021. Toyota expects this vehicle to have a range of more than 400 miles, while costing $ 64,000. While the range may be appealing, there seems to be a lack of hydrogen refueling networks in the u.s..
There are only 39 hydrogen fuel stations and 35 of those are in California. As a result, the Toyota Mirai is owning a variable for sale in California and Hawaii, with no plan to expand the hydrogen station network at a larger scale. It's safe to say that Toyota's hydrogen powered vehicles won't be our future, so, while Toyota is investing electric vehicles in hydrogen, the truth is that the company is barely investing any money into the zero emission options. Toyota doesn't have a single all-electric car available right now and when it comes to hydrogen, Toyota only has one model in that model has laughable sales.
On the other hand, Toyota has seven different hybrids, including the Corolla hybrid Prius and Korea's prime Camry Hybrid Avalon, hybrid, rav4, hybrid and Highlander Hybrid. Let me know what you think about Toyotas hybrid strategy in the comment section below. If you enjoyed this video, please hit the like button and subscribe and I'll see you in the next one.
China's electric car momentum can't be halted. Therefore, in order to protect the auto industry in Europe and the US, the share of Japanese cars in EVs should not be increased. Americans and Europeans should choose EVs of their own brands. Tesla, GM, Ford, VW, and other EV makers are great. Why choose Japanese cars? I support Mary who worked her way up to CEO than young master called Akio Toyota.
do americans live in their stock market bubble? "plans to" ? LMAO
There needs to be a collaboration of companies, to create a battery that is competive against teslas, and sell the battery to all traditional car manufacturers. Just Like google creates android and sell it to all other smartphone manufacturers to compete against Apple . This is the only way they will eventual survive.
Toyota is very wrong. They are sticking to what they know while the world around them is innovating rapidly.
The air quality in the streets is gonna be cleaner once 100% of the petrol cars are gone, the future is electric! and I'm very happy about that.
I just bought a lovely 2012 gs 450h f sport love it so far. V6 34hbhp rear wheel drive. Feels nice very sporty. Misses has had a Yaris hybrid for 3 years with no problems.
If they want people to switch to electric they have to make it cheaper then gasoline and long range miles and build an infrastructure otherwise it will never work
i love toyota but i hate their approach to electric car. they will die slowly.
I'll buy equivalent Hybrid if cost same as today's ICE car. For example, Rav4 hybrid $30k top trim
Toyota will look like geniuses if they wait until solid state batteries come out before jumping into EVs with both feet.
Fake info and he just wants the fame, what's the point in these days of electronic cars in India?
So Toyota will start making electronic cars over 6 or 7 years?
How are they Taking over tesla if they are not even started, lol Toyota is a joke
"For us, the key of the business has never been who gets somewhere faster, but who in the end makes it better. That has always been our philosophy" Akio Toyoda, announcing the new Toyota EV division in 2017.
Toyota needs to make their cars and trucks like the rav4 prime with more ev range 100 miles or more,and go a single tank of fuel 700 miles and more .because people need the cars and trucks for both worlds right now.
May not be for stateside POV, but for most of the world, in the late 2000s and early 2010s, diesel was all the craze and the future. Toyota's hybrid approach was ridiculed. Now? Everything from formula 1 to hypercars (for performance ofcourse) and ordinary models have a HEV or PHEV.
And post dieselgate….
Toyota maybe ultra conservative, but they plan stuff for a very long time. Tesla could afford an Apple like strategy, explains their pricing. But Toyota has to look at the bigger picture and for the whole world.
Ofcourse BEVs and Tesla are here to stay, but for a while transportation solution in the long run, hydrogen FCEVs are the answer. Sounds stupid now, but you gotta look at the big picture. Toyota is looking at HEVs and PHEVs for the near future transportation and BEVS and FCEVs in the long run. So you may not see an BEV truck or semi from Toyota, but will definitely see BEV private cars.
Toyota is more than likely in R&D until they make something that conforms with its reliability standards.
This isn't Apple Car Play. This is matter of scale software and battery production and innovation. I believe they will go all the way down, and deservedly. They'll throw money at it to no result and then they'll die a quick, painful death. They are already out, they just don't know it yet, because they look at charts and feel assured, but by the time they fall it'll be no shock, because I do believe their vast pockets will enable them to outlast most of the other legacy dipsh*ts. Once BMW, Daimler and Ford go, Toyota will just be another name in automotive history. They'll have a huge number of gas cars to service and then that's it, the cow is milked.
I'd like to make a point. These people easily trade the future of our health for profit. I would never pity them, to me they're murderers. VW is topping that list as far as its history in global pollution and fraud, but the fact they're going electric, while not erasing the past, earns them a chance to a rehabilitation of sorts, at least from a results' standpoint. Big oil and most of big auto give exactly zero f*cks if you or I die of cancer from their emissions. They should go. They'll gladly be forgotten.
*Edit. My actual point is to celebrate especially Tesla, for singlehandedly pulling the industry towards sustainable energy. They have added concepts like desire and emotion to their product and consumers are responding accordingly.
I love tesla's features and their approach, however Toyota design has come a long way, designs are robust and durable. IMHO, combine the amazing features of Tesla and the robustness of Toyota, match made in heaven, but it seems this won't happen as Toyota and Tesla cut ties in 2017. I hope Tesla can reach Toyota's durability and robustness.
Toyota really needs to up on EV. Gas engines will be non existent sooner than people think. Coronavirus pretty much showed how worldwide air quality dramatically improved with no gas engines.
I have Tesla stocks which i bought long before the split, but I do think Hybrid cars is a big market in the future, especially in many countries with less infrastructure for charging stations. I mean, many people will not have time waiting for their car to get charged 30 minutes straight. Thinking about buying Toyota stocks too, or maybe Honda… Tesla valuation is insanely high and too much hype makes me nervous. I know, i know we don't see it as a car company itself, but I can't help thinking there are many car companies that are going to outshine tesla in the future with more sales. Like buffet says" when everyone is greedy, be cautious"
I imagine my kids in MBA will read case study of Toyota (not Nokia) of how a great company died.
I find it ironic how when investing, volitile companies are always considered a risk. You know what's a risk? A company investing in one type of technology. Like the video said, Toyota has their research in EV, hybrid and ICE vehicles.
My guess is that Toyota secretly has electric and hydrogen vehicle that can fully compete on the market but waits in the dark because it sells cars and trucks like hot bread for now. The electric car market is not matured yet, it is rapidly changing. Battery electric vehicles are not panacea – for trucks, ships, planes – I don't see how batteries will operate in heavy duty vehicles. More and more hydrogen will develop for these applications and will become mainstream. IMHO – both technologies will have it's place but I dont see gasoline/diesel vehicles to disappear in 20-30 years from now.
I sure hope Toyota gets their shit together. They make rock solid, dependable vehicles
Toyota actually has three full-electric(BEV) models that it announced this year in Shanghai: an electric version of the CH-R, the Izoa, and a Lexus model, the UX. The Izoa is projected to get 173 miles of range on the US-EPA testing cycle, which is pretty decent as the company's first dedicated electric (the CHR, UX, and old RAV4 were BEV versions of existing models.) These models will be available in 2021 in China, Japan and Europe but, unfortunately, not in the U.S.
A Toyota is nothing more than a pos Ford . They are a waste of space on the road.
So many Tesla worshippers lol
I'm pretty sure those who are screaming "Tesla is the future" are the same people who were screaming the cryptocurrency would take over the old currencies.
I am not against new tech and certainly think EVs have the better future, but the fact that they are still inferior in the range and have longer time to charge, it's gonna take some time.
Going for PHV instead of full forcing BEV seems more soild than just pumping out mediocre BEVs.
There are fewer total Teslas than the Ford F150 sells in a month. If we see 10% electric car adoption, the average $200 electricity bill would go up to roughly $20,000 per month.
toyota camry 35k new, 1 gallon US gas = $2 car gets say, 33.33 mpg so 30 gal per 1,000 miles
$60 x 12,000 miles per year = $720/year x 5 years = $3,600
35k + 3,600 + 4 oil changes/yr($50) $1,000 = $39,600 as long as no other problems
Tesla is about the same price.
the vid says incentives are required to off-set the price differential.
Elon said in the beginning, HIGH PROFIT cars to build the infrastructure.
THEN….. lower cost cars for the masses.
we are seeing Tesla doing just that with a car less than $30k around the corner.
no need for incentives when the car costs less than ICE cars.
incentives should ALWAYS have an end date and a ramp off as it approaches.
toyota cannot build ICE cars with hydrogen and sell them for a premium over electric AND expect the driver to pay for additional fuel at costs higher than electricity AND have the engines wear out.
The PRIUS is the tesla beater. at $25k and a larger battery and Bob's your uncle.
get a Prius to go 100 miles on battery at 50 mph and the masses will flock to it
the option to buy and add batteries is not there. why sell a simple prius and allow the user to add batteries as they want ?
camry/prius ? $30k and you have the tesla beater hands down
The fact is Toyota is limited by the amount of battery supply that is available to them If you have a fixed supply you need to maximize use of that supply. With the amount of battery material in the average Model S, Toyota can build 6 RAV4 Primes or 60 RAV4 Hybrids. Since nearly every dealer in the Toyota network has waiting lists for these vehicles what would you do if you were Toyota?
Remember Tesla's global manufacturing capacity is less than Toyota's output in Canada alone. So how will Toyota outsell Tesla? They will wake up every morning and outsell Tesla for the foreseeable future, that's how.
Tesla builds cars people want! I am waiting for a clear dash of a model Y. I do not want endless constraining plastic consoles and beeping junk like the Leaf has!
The low maintenance of pure electric wins in the end for the consumer. But self driving sounds way too complex, so you have cars getting simpler and more complex at the same time. How bullet proof can these sensors be? Or do we have a 737MAX situation developing, where one sensor fails, and results in complete failure of the system? The self checking required for safe functioning of a driverless car seems really dicey at this point. How much and how often are these systems going to fail? and how expensive to fix? The liability for the manufacturer seems way too great at this point, as I can see legislation requiring an infinite time span for manufacturers to warranty their systems, equal to the expanding battery life. You know, the million mile battery, the 500k warranty, including the self driving features. Why the manufacturers like making complex cars is to limit their life, which is the direct opposite of saving the planet. They just love screwing the consumer. And a self driving hybrid complexity is just insane.
I can say this, if someone wants a hybrid, they go for Toyota.
Toyota is experiencing " A MAJOR PIPE DREAM ". Tesla has a buyer for 98% of all of their cars they build, while Toyota and other auto makers send millions of unsold new cars to (" NEW CAR GRAVE YARDS " ) all around the globe. They can't sell those cars ( AT A LOWER PRICE ) either because new car buyers will feel financially high jacked if that happens. Sorry for your nightmares Toyota, it's time to wake up now.
Tesla is a flash in the pan. I think they will be a niche market player
Haha that's bullcrap. They know they are beaten and they are not close to catching up to tesla so they will look for the cheaper market. Which is a market Tesla is pushing into ahead of them