Welcome to this week in marketing, where coach, jason pantan and i help you modernize your marketing, build your brand and ultimately win more business. Super excited to talk today about short form, video with three absolute monsters. So one of the questions i got asked on uh. My instagram stories was god, if you're, if you were sitting in a room with like 25 of the most influential video first marketeers right like what? What questions? Would you ask, and one of the questions that came up over and over again is like well what are like the next 10 videos? I should shoot what are the five most important things i should do and - and i i'm just first - i'm just curious how all of you would respond to that.

I would say um. I would start with myths and just glaring issues within your industry that are just misconstrued by consumers and misunderstood. You know like different things within our industry, like credit karma and how what they show on credit karma as far as the score is vastly different from what lenders pull and just different things that can shine a light on information and provide value to the consumer. Um.

You know, and so it's like credit karma to zillow's estimate right, like yeah different things like connection yeah yep yeah, that's fair, yeah, all right, so i love that answer. What would you say i would introduce myself i i would introduce the personality. What i did please allow me to exactly. I love that i would not yeah, but you know i wouldn't do that.

Maybe, like he's the devil, i wouldn't do the point thing, but i would honestly be very frank and i like that one yeah she's, like i've, got a karma zillow's estimate she's going to do that, video for sure yeah. You better tag me. I will i i, but i i love that, and so that's the thing it's like it came to me in this moment. You said miss and i was like oh wait.

Yeah you got ready, that's perfect, right, yeah. I need to understand that, and so i'm sitting here thinking do you see anything written on these sheets of paper. Let me just go ahead and make a note. No, those are the ones.

These are all the questions i wanted to ask you guys yeah, and i was just i was just like i was just like you know what i'm just gon na make that note, because i don't i'll forget it and that's the thing it's it's in that moment. You have to capture, that's it yep yeah, and so i want to write it and then then, that way i'll be able to go back because i'll text it to denver and denver will say you sent me a tax credit, karma's, karmazillo and then i'll be able To go yeah, and so for me, that's what's really important. So so your at least your first of the next 10 videos is credit. Karma is credit karma and the zillow's estimate the same thing.

So some algorithms right so, but this tells you like. I didn't realize that so um i have been looking at houses, you know thinking about buying a house and um. You know my credit karma score. Is you know a gazillion very it's so high 9.80 and um somehow someway a doctor sent 197 dollar bill to collections, and so it's 197 dollars.

I just paid it. I didn't realize it went to the different address, blah blah, and so i was talking to my lender and he goes. Did you? Have a medical payment go to collections and i said oh yeah, it was 197. I paid it as soon as it showed up and he goes.

It dropped your score. 100 points good, lord. No, i'm a real estate agent, talking about real estate on tick tock every day. Right and i had no idea.

Tell me - you've told that story on tick. Tock uh no, but i'm gon na right. You have to right yeah because that's that's a good example for the mortgage and like hey, it could happen that can happen. Anybody and it could happen to anybody 100 right, but i would go to personal but yeah.

I think you've got to be tough. I think you got to be self-aware. Well, that's true, because our first that's my thing yeah, but then your thing is getting into the miss and breaking down the frequently asked questions. Yours is the background of your life and how you've gone throughout your careers storytelling.

I've had to dive into my military career department of corrections, because i don't have the real estate career right. You know i dive into some of my basketball in like high school, going to college so like, but i feel there's just with all three of us. People know who we are right as a person right yeah. They can walk up to you to a restaurant.

It's a running joke with my wife of how many times i'll get recognized when we travel like once a little roxy when two people stopped us and hugged me randomly which i'm not. Please don't hug me. If you see me, please, that's really weird feel free to hug me. You can hug linda ask for the hug.

All i want to do is hug him. Now yeah, i'm cool. It's like byron. I just want to like here's.

My dog, byron, consensual, hugs, are super cool, yes, but random, ass hugs from strangers at a zoo, i'm not from it's very odd. It's very odd i'll put it that way, but you got ta know who you are. I think self-awareness is something that so many people, so what if they wrote down like uh 10 of the funniest moments in real estate? Oh yeah, ten of the biggest mistakes that i saw during the transaction five of the craziest club without ever saying their name by the way never say yeah, don't tell each other, but people love stories and people also love tragedy that turns into triumph. Let me tell you about this: deal is about to go south and how we solved it right, we're all telling stories we're selling the wrong house.

That's true, we're all just telling stories in a different way. So so yours was go with. Myths go with the the natural sort of circumstances that happen in transactions and try and debunk them be the educator yeah, but doing it to a trending song, doing it with all the the hacks of of tick tock. Exactly yours is be your authentic self and introduce yourself right.

I love that. What's yours, what's their first 10 videos, so i think that you've got to be really instructional. People want instructions. If you look at what people look at the most it's how to this right or what happens if this so answering those questions and being able to be very specific when you're answering them right? So if you go buy a car while you're in the mortgage process, this is a bad thing and this is what will happen, and so you know we had this lady under contract, we're three days prior to closing the lender.

Does the soft pull prior to closing? She bought a car, it threw her debt-to-income ratio off. She couldn't close. She lost her eighteen hundred dollars in earnest, money right and and her house and - and she didn't get her she's still in. She has a car though, but she's got a car.

She's got a car, but that's the thing is like. I think that i think that you overthink like what am i going to talk about you're a real estate agent, for god's sake, like you, should have how many people talk about for years. How many questions you get asked every single day every single month? Can i bring up something you just did, though? That's you just did it what everyone needs to hear you debunked a myth, but you attached an emotional story to it. Bingo you attached a real life.

Experience to it and you probably in the actual video used a strong hook out of how you know, someone's new four-wheel drive, got them out of their. You know: four million dollar house yeah cost them their house yeah. So and then you tell the the cautionary tale. If you have eighteen hundred dollars to lose yeah, you should definitely buy a car yeah in the middle.

I have the perfect way you can lose eighteen hundred dollars and get a brand new car yeah like and then yeah and lose your house in the process. Hopefully, the back seats come because that's where you're sleeping just make sure you tell your spouse the reason why you didn't get the house, because you really wanted that you really you got some stimulus money and you suddenly thought i'm gon na buy a new car in The middle of escrow yeah when the lender said my credit, was that good i figured to get a car too. I was on credit karma. Today's show is brought to you by.

I haven't told me to get a car. I literally put that video out, like probably every other week. I do a different training sound about that or just like opening a new trade line and every other week or every week. I have clients that ask me and it's part of our like onboarding process when they start the application, don't send the video and they still ask me i'm, like i don't know how many times i have to say this don't drink before your surgery.

That was the video that jason showed at elite. Retreat was to me talk. I was working out the gym and then i saw my client who was uh rob. Who was the guy? Who got me into tick tock? Oh so all connected um but yeah.

It was. He bought a car before closing, like that's just that's an easy one. Okay, so so look that brings up a good subject, which is so a lot of people are always looking for the new idea. You basically said if i heard you correctly once a week, you're reminding people the same story yeah i mean at this point.

I think i have. I don't even know how many videos it's got to be close to 2 000 um, but i'm really just kind of regurgitating the same content into new trends, because i i'm out of things to talk about, i mean here and there i'll come up with different things. I'm like oh, i like that, like i haven't, talked about that, but it's maybe once or twice a week there's just only so many mistakes, you can make yeah getting a mortgage yeah, but i mean it's still performing well. I still have engagement, so i am just continuing that, but i feel like i need to figure out a series or something else that i can sprinkle in so yeah and but going to that how many people on tick-tock - and you know this too, do the same.

Damn thing every single time right, like nearly wordpress same, sounds same everything, same everything: it's just they have their own trend. They have their own thing. They're consistent like you, don't have to have a new but think about michaela, who has 9 million followers the makeup artist. I don't follow michael virus, i'm sorry well, but no.

He also has flat hair, definitely yeah. He does not have black hair yeah um, but think about it. She's got nine million followers and every day all she's doing is putting on makeup and she's got nine million followers. Now this is a little bit people put on makeup.

Basically, every day they don't buy a house every day. So maybe there's something to that. No, but how low, if nine million people are watching her put on makeup right, how many people should be watching me talk about real estate? I think that speaks to how simplistic tick tock is. Why are you agreeing and that's the she does the makeup with like really crazy colors on her eyes? Sometimes she does the natural look, so sometimes they need a conventional one.

Sometimes they need fha. Sometimes they need va, and this is the thing is the way that you position it for one person. This person may not hear it or understand it or consume it. So the more you tell the same, the same content and package it differently yeah because like for me, if you sent me a present, i want it packaged in sparkle paper.

But if you sent that same gift that same gift to zach, are you packing or the flamethrower yeah? Are you packaging it in brown paper right? So that's! The thing is like it's. How i got downgraded straight to brown paper bag? It's the mic! Man, like normal gift, wrap jeez. I'm doing that experience. Work with me here is that i'm actually gon na throw it at your door.

Everything's gon na be very animated. The thing about it is, is that you're you're packaging it differently. Yes, and you just stay on point until i interrupted her, no would you just stop you're getting on my wait. This isn't hey.

This is my show. Oh that's right. I'm sorry glenda's not used to not being the star there's only one star in this show baby right here. Baby right here, welcome to the london baker show.

Well thanks for having me as a guest, i really appreciate it. I'm a real estate agent. Have you ever sold a big-ass house, you're, still a big-ass house exactly your point is well taken and that we can take the same content like i mean how many times you heard me talk about omega open house. I've been talking about since 2010.

The modifications it is what it is and what i love is when people walk up and they say well, let me tell you how i made it actually better. I'm like well, you probably heard it from me 38 times and then you did it and then you tweaked it. Then you adjusted it and then and then and then and then and then and then right right and that's the thing. Is you want them to take that one bite and once they take it, you've got them yeah, and so for me, however, i have to package it to get them to take the bite they come for the plot.

They stay for the character, yep yeah. What does that mean? I was going to speak english on that one, but so tell us i'm just going to translate. Okay, yes hook them in and they're there for the story right yeah, it's like the cupcake. I mean it's like they.

They like they love the way that it looks, and then they take a bite of it and they're like oh, that's good and they take another one. And then, when they're done with that, if they really enjoyed the experience, they're going to come back for more, and so that's exactly what i'm trying to get them to do number one. I want them to fall in love with the package number two. I want them to enjoy the taste right and then i wan na.

I want them to leave wanting more and that's the people that come every morning that look for the video every single day just to talk about your dating advice. Okay, so let's talk about that! There is the the three second rule on all things: video yep, if it's not interesting immediately, so like think of it like being tactical for a second here. So if you don't hook somebody immediately whether it's like did, i tell you the first time i went to prison like immediately yeah i've been to prison like personally like right. I told that story.

You don't have that hook. So how do you guys create the hook? So i mean you got to pick the the engaging piece that's gon na leave. Somebody wanting more like this one time i sold the wrong house. Okay right, tell me how the hell yeah once once upon a time once upon a time.

My apologies so like, for example, i've told the story of how i wrote the business plan for life realty in prison right and they're like huh and then like 15 seconds. So i was the department of corrections officer, okay, because all they heard is zach was in jail, yeah, but now they're 15 seconds in they want to hear the rest of the story. Yes, you know i've told i got kicked out of planet fitness. I got permaban.

I recently got my membership back. Yes, because i brought in a gallon about a jug of water. They're like you can't have them like just show me rule and they couldn't, and so i got. But when i started the story, i said i won't tell you how the police were calling me over water, and so people are like okay, yeah right or like with my wife.

Recently i bought her this giant 12-foot skeleton we were talking about for halloween. I loved that video yeah and the whole time for like 30 seconds. The viewers didn't know what the hell it was. It was just this giant box sitting in our driveway and my wife freaking out over it and at the very end i show her standing with it all giddy so like or the daughter picking out the couch.

It's just about those first, two to three seconds. We've got to hook them yeah, it might be half of seconds in the next five years. Our intentions, fans are getting shorter and shorter, and we mentioned this yesterday and this is a whole different topic on long form, but also getting longer and longer. I feel that middle zone of like two to eight is really starting to disappear and people only want.

I can watch 15 minute videos a minute or i want to sit and watch you for an hour, bingo, yeah short long, yeah right, there's no middle. It's like the middle of the video four hour, podcast or i'll, give you four seconds gary v, eight hour, vlog right, but that was a legend that he had a 52 watch rate on right, wow, right, nasty right! You can't look away, you can't! I mean because they're invested in him exactly and so, and i think - and this is kind of what i'm thinking next is to take those short form and say if you want to know the real story behind once upon a time i sold a big-ass house, go To my youtube channel, so i can tell you all of the details: yeah yeah, i i do on the instagram yeah. It's perfect, i would say i would probably go to instagram, because the conversion is easier off instagram than it is from youtube, spoken from the guys. 500 000 people on youtube.

I'm like tough to host people on youtube, because there's no dmming system or anything like that that is purely youtube - is like abc. It's just a channel, it's tv right, but it's like legit like there's just it's hard to convert right! Um. What's your hook, what's my hook when, yes, okay, what's your hook, what do you do to hook people immediately, so i tell them like what was the problem like yeah like what was like when i saw like when i sold the wrong house? Yes, okay, when the guy showed up naked yeah naked, do you not watch my tick tock channel? I do but how's that spelled in ek. That's what i thought.

Okay, yes, the guy meant to be there we're going to show your house at one o'clock, you're going to be here at one o'clock on a range: no you're, the first house yeah and he's like okay, no problem, we walk in we're walking through the house and He opens the master bedroom door. Naked is a jaybird right and it was a single mother. She was behind me. I was in front and she goes i've seen enough this.

I don't even see how a jaybird could just just play the role. It's just every time. I feel i've heard all your glenda isms, there's just another one. Seven bombs just hits me out of left field best advice for the hook.

I would say i mean my hook. It depends on like the content and the information that i'm going to have in it. So if it's a myth or something that is misconstrued by the consumer, like i'll point that out that'll be the hook like you know, i did one yesterday about credit karma. So it just kind of depends on like the information and how i'm spinning it.

But it's similar to like what do you have a formula? Is it? Is it a provocative question to some extent right? I have a list of about 100 hooks that i've kind of oh, i have a list of a hundred hugs yeah yeah. So i just kind of you're talking about hooks right, no idea what that is yeah, i haven't quite systemized it, but here's my chat. Here's mine and number 73 is currently performing my list written in sharpie. So so the reason why i said like so so i got super interested in language and language's impact on the mind and how that can help somebody break through something perform better.

So i got into neurolinguistic programming and in the early days of learning nlp i would write 50 to 60 sentences a day using 38 different patterns. If you're like well how'd, you become so good at it. Well, i don't know. For a year and a half, i wrote 50 sentences a day and then you know, oh, that was a really good script.

Well, i you know i've kind of worked on this a little bit yeah. So i think people listening right now like it, it's you. You got to get out of the myth of like. Oh, i just snapped these things out like i write you clearly right.

It takes time right, you're, capturing and then saying okay. How do we want to do this and i think you just kind of do it? Naturally, just to be honest, i do have a formula. It's i just called the thirst method. Title hook: interest reframe, storytell target.

Oh there's a formula say it again, please uh so title what's gon na be like this is basically linda's taking notes. She's, like title like your caption, the first split. Second, it's literally telling the audience is this for you right, because you want the right audience watching hook. First, two seconds: are you keeping their attention to want to watch more interest or you're talking about something? That's actually going to interest the audience reframe, that's kind of like talking about like hey, watered cops.

Then i backtrack. Okay, so i went in the planet. Fitness blah blah blah right, similar to any youtube video. They do they're.

They do their we're about to break a world record like dude, perfect or something, and then they go through all these 18 other shots like throw the ball off the stadium right right, exactly exactly yeah storytelling, which you don't need to learn any um. But storytelling i mean, if you're having interesting content you're, not actually relaying it, a proper format that you know people want to listen to and then target. What's the point of the video trying to get a follow, a like engagement comment go to my instagram. Go to my youtube, i don't know if it worked yeah exactly so.

That's the kind of the method i follow. I love it. That's a little precise. Is that what you were thinking exactly? Do you also measure like what your hair looked like and what you were wearing? I don't know i don't.

I was messing with you yeah. You do have a look, though yeah i mean i kind of look because i saw you in order tank top and i'd be like that's not you yeah. I mean i have like a casual look and i think the business business casualty yeah and i feel like that goes with my brand, whereas, like i, i wouldn't buy with a suit like suit and tie like that's, not me so yeah i mean i think i Have that look, but it's i don't put a lot of thought into it's, just how i dress right so you're being you yeah, that's what people are buying into, because people don't buy product, they buy people right right. That's true! Right! That's right! Okay! So, let's wrap this with best advice going into the new year 2022, whenever they're listening to those who cares like best advice for the year figure out, who you are that's a tall order by the way for a quick piece of advice.

But it's the truth and it's this is right, but it's the go smoke weed meditate for four days and answer over and over. I got the first part down, but not the rest four days or weeds. The weed. Okay, i'm kidding for people watching my sons are watching no, but it's the easiest thing for you to do and if you're trying to be me or you're, trying to be scott or you're trying to be zack like i tried to be zack with the zoom in And i looked ridiculous so so you can't take um, you can't take what somebody else is doing and rip off their head and put yours on.

That's not gon na work and people aren't going to buy into that. Is there a process, though? So this is actually something that i've talked about with a lot of people right like multiple podcasts lots of interviews, um, helping somebody figure out their it factor yeah. What is it authentically about you that you can take and amplify and make your story yeah? You know what i mean like it's tough, i feel like it comes down to self-awareness, you know and just knowing what you're good at like for me, i'm sarcastic like i have a dry sense of humor and that kind of shines through with a lot of my Content so and don't be afraid to show it exactly, don't be afraid, don't be afraid, and then you know i was going to bring back another sports analogies like you, don't walk onto a basketball court thinking, i'm going to be a slasher like you have to play The game you have to put in the wraps, you have to learn the fundamentals right and then you're like. Oh, i actually really good ball handling right.

You know i probably shouldn't be down low like same with anything, so i feel you have to get in the gym to learn what you're good at you have to get right before you realize. Oh people really love my stars and stripes people really love my glendalisms yeah right. You know people really like my style, people really like me, so i think you got to do it and the thing i want to stress too is and don't be afraid to change. Don't be afraid to try just be mindful of trying to be someone else yeah, i see a lot of people like trying to be gary vee and i'm just like.

Oh, i think that's a problem just be you. Our three levels face and - and yourself is once you've got your knees thanks for bringing me into your car, i'm sorry yeah! Well, yeah! You both did a tick tock last night, so you're with us now, but when you do get the following and you do have your niche right, then it could become frightening to try something else: yeah because you're like oh my audiences, you don't want to deviate like If you were to get on and talk like, do the talking head yeah, you said yesterday, like i don't want to do that yeah, but you don't know, maybe there's a whole subsection of your audience. That would love it exactly. That's true! That's why i'm constantly testing to challenge yourself yeah constantly, like i'm, throwing away everything i'm doing right now on all like basically everything except for my podcast going in the trash and starting like four new shows next year.

That's dope like just like, don't worry about it! It'll either work or it won't right and if it doesn't work we'll try something new. You just know it doesn't work right exactly, but if you don't like, if you get, i call it the chuck berry syndrome like people get stuck like chuck berry like remember like these guys, don't know they're just across the you know across the stage doing his move Over and over again one song over and over again - and everybody knows him as that right right - i never want that. Yeah right one writer, i don't want to be the one and he had multiple hits but like he had his thing and it just never stopped you with me where, like so, you look at like my musical heroes or people like this right, like david bowie, who Just evolved through multiple identities, if you will right, because he was constantly searching for not for the audience for himself freddie, mercury right, freddie, mercury, he was growing with himself 100 and he also said i got tired of being ziggy stardust yeah right. I got tired of that.

I wanted to try something new. I wanted to express myself in a different way. So you know there is a conversation of like hey every 18 months. You have to innovate right, look at every professional community and they're, like the really really good ones like they go basically on a two-year run with one story and then it ends and they start a whole new series yeah and it doesn't just it by the way.

The way they do, if you listen to all the comedians they're like i stopped doing everything i stopped being funny, then i can't come up with like five minutes worth of content, and i start like on my spouse and my friends right and oh okay, that kind Of got a laugh okay, then it goes to 10 minutes. Then maybe they'll jump on a stage someplace and do a random 10 minutes does the audience respond, and this goes for months and months and months and months and months before they actually go on tour before they do. The actual big arena shows before they do the netflix show, and then they kill it and start the whole thing over again, and yet many people get caught up in the well once i've done it. This way, coming from someone who's comfortable with a mic, i couldn't imagine doing.

Stand-Up, that's terrifying, you should do it. You should just get five minutes. You know what january elite i love it. I got a month to write content, yes, get to work, all right, get to work, um or just interview glenda, and that it's just perfect, yeah it'd be great.

So that's where denver has also brought so much value to me right and probably your team as well is someone who's inspiring you and they're challenging you because denver brought me. This idea realtor reacts and i'm like that's stupid. I don't want to do that. Yeah he's like he's like: let's just try it, let's just let's just try it worst case scenario: it's terrible, yeah and, and so the big ass has kind of become a glendalism and so um ask or ask ass okay.

I just want to make sure you know the big ass happens outside, and so so we did. Glenda react. A realtor reacts to big ass houses in l.a, yeah and oh that's, right. Denver shows me five houses that are a gazillion dollars and i talk about them.

Yep and you will not believe the engagement with that, it's pretty insane - people love houses, yeah, they love houses, it's bonkers house porn right, like yes, all of that, and they want to say and i'm like and i'm like, and the property taxes are 595 thousand dollars. Like what are you doing, you're, like my house, is worth 400. but again you're introducing and exposing all this stuff and it's your reaction. I do love that yeah.

We were actually trying to wrap up the podcast. Oh sorry about that. So most important advice. You said we only got to glenda, then we went into this like great tangential whole other podcast.

Be yourself, be yourself find figure out who you are and don't be afraid to be yourself for me, my my trajectory changed when i wasn't afraid to show myself right, because i had just being vulnerable yeah. I had tried so hard to be perfect. That post to be perfect and people don't connect with perfection. They connect with you right, the real you right and i think that people are tired of scripted reality.

They want real, didn't get the listing or stuff like that. That gets the most response. Most engagement, zach, you're, so great. If we were going to sell our house, we would sell our house with you.

Don't feel bad that you didn't get one two three banana street right i mean i'm serious, it happened. I cried. The lady was so mean to me and they're like oh, oh glinda, i mean flowers at my office i mean it's amazing. People show up at our office and like is zach here, i'm like no does it happen.

Does he have the flame plug okay, best advice going forward, get in the gym just start, putting in reps put the camera in front of you. Even if they're ghost reps put the camera in front of you and write a letter that you're never going to send just put the camera in front of you get used to talking to that piece of grass right um because, ultimately, like we're having this conversation or You're going to have an amazing conversation, a listing appointment with a seller buyer someone walks up to you in target or walmart if you're, not bougie and says hey man. What's up with the mortgage industry, you're, not gon na run into a bathroom change, your hair change! Your outfit test, your voice, put on some cologne and then walk back out and see that they're gone yeah you're just gon na i'm sorry, i'm scared, you're gon na long for video you're gon na talk to them. Yes, but that's what people miss, though yeah, but they think they look different in person than they do on video and they sound different than they sound on video.

And if you just acknowledge how many people you talk to every day, if you're, actually in the game and you're out there talking to people and doing your job, it's the same exact. It's a watercooler conversation scaling, quick. You know casual conversation, how's the business man. What's going on and you answer that question it's that over and over again yeah so put in the reps, be authentically you.

I was going to touch on both of those but i'll say for me. You know two or three years ago i really had to stop giving a what people thought about me um. You know, and that is just such a big piece to it. So just let go you know.

People are gon na judge you anyway. The reality is you're. Just you're going to have your tribe gravitate to you more and that's what's going to happen at the end of the day, let them judge your 8 000 leads right right. 18.

000.. 18. 000. Leads.

8. 000 applications like let's say that once again for the people in the back, eight thousand applications with an average credit score of 640 or better also, it should not have taken until me means zero cost price zeroed and passed zero cost right. Yes, it shouldn't have been until i met you here from tick-tock to realize you have 19-inch arms, just fyi. I should have known that ahead of time.

If you don't start doing some content, i've been i've been working out a little bit, i'm trying to get back, yeah myself or whatever, with like the thanos sound, oh i'll, do it myself, yeah. I did that one like a few months back, because i had a little transformation this year. Oh okay, working hard yeah, you did you know what i did see that video yeah yeah. It wasn't fitness, but it showed the journey right.

Yeah, yeah, yeah, yeah and shawna. Be fat all right so yeah as we wrap this up um. First of all, thank you all. I know we have a mastermind.

We have to go to so everyone, that's watching right now, they've heard us reference over and over again, this mastermind thing, so i almost ended the podcast, but i want to ask one more question: what was the most important thing you guys got out of yesterday? For me, thinking bigger, you know and just we get caught in the trenches - and i i think just having bigger minds and just being in that ecosystem really opened my eyes yeah. So that's cool, spanning you're thinking. I love that same route, expanded. I i just furthering the thought that video and content marketing is art and that's why it's.

It takes even some of the most influential video marketers being in the same room, to look at each other and be like there isn't exactly a way to systemize everything in this. There is a lot of art. There are a bunch of different artists that are sitting in that room that have their own styles, their own flows, their own strokes, their own color schemes. So it's just amazing to be in a room filled with different perspectives, different attacks, different approaches, because we can always glean a little bit off of everybody.

Yeah and everybody is successful. Doing it, everybody there was. There was three distinct camps and then there's probably 15 little nuanced camps of ways of doing it, which was just insane what about for you? Well, i was intimidated to come because i'm the oldest, i knew that i was going to be the oldest person here. Yeah and i was like you know these young bucks.

What what am i going to be able to bring in value yeah? Because you know they are the future of the business and i am the past, so i'm i don't think so. I'm right right in my head, maxine gillen's right now like what are you talking about three social medias from now when there's that new thing going on people are gon na think in their head, you know glenda killed it on tick. Tock early, i should do you know right right, but that tells you that, like the scariest places in your own head, because i came here completely intimidated - worried that i wouldn't be able to bring any value to the group and so for me. I think that, seeing seeing that, not only that i'm relevant but to see the relevancy and the level of influence within the room and how the how we're all collaborating together, how they're drawing value for me, how i'm drawing value from them right to me that i Told katie day last night i said it's proximity to power and the power is in the collaboration between all of us and we have a unique ability right now, because we are the voice of real estate on social media.

Do you understand that yeah? And so for me it was just it was an awakening and it was a reminder that um that the og is still extremely relevant in the room. Let's go what a way to close all right, so hey! Thank you so much for watching or listening uh. Like comment share, how fast did he do that? Brad's, like you know, like comment share, i have to really have to learn how to do that anyway. Hey thank you so much for listening or for watching, and i appreciate you guys all so much.

Let's go back in mastermind all right. Thank you. We're out you.