So in the comments: I'm just curious very fast. Earlier today Jimmy Mackin shared a strategy that I know all of you are going to do and the strategy is that email that so many clients have sent out this year and done in text and done in Social that says would you like to know how much your Equity has gone up in 2023 I Want to see in the comments how many of you are going to send that email out to your entire database do it in Social and everything else you know hey do you want to so much Equity you gained in 2023 So Jeremy you see this thousands and thousands and thousands and th and I'm getting blown up on my social Jeremy with people that are watching that in an office with 25 people right at their you know at their office hanging out with their team. So I've asked my friend Jeremy Davis his I'll do a little backstory I got to do it quick because we're a little over on our time. His mother was a real estate agent right here locally in North Dallas came home frustrated one day to her husband usband and said honey, you know this whole math thing with real estate is very challenging now I know as I say that to you as a friend you know you'll Giggle and say yes I mean it's sometimes hard when they're like, well, you know what happens if the interest rate drops to this and should I bought now or should I buy later right? Like all these sort of conversations that really require a pretty quick mind and a lot of math I Jokingly say most agents aren't that great with math until I say what's 2.75% of 97,000 then you're like bang.

You suddenly have that number magically in your head. but Jeremy's dad has as a minister said I'm pretty good with the computer and he was able to create a calculator for his lovely wife. Now the company's called Palm Agent. It is a free app F re free app that all of you can download and he'll give you the scoop on that today.

It is the one app that when my little sister got into real estate when my son Stephen now selling homes in Hobok and I'm like you need to download this app today So when a buyer says hey, if I look at already somebody best freaking app I use it all the time it's free, we're going to give you guys a QR code you're all gonna be able to download it Jeremy My son Stephen said dad I don't know how an agent would operate when someone says hey, if I would have bought two years ago, what would have happened or if I buy today what should happen in the next two years kind of the should I wait for rates to drop he goes I go on the app and I just go click click click click click here and you just show them the math so you could see people freaking out like it's the best app of all time. So Jeremy I gave you a little intro please take it away, share with them in kind of you know, 10 12 minutes what the app does, how they should use it because they're all going to send this thing out and they don't know how to give people how much Equity they gained in the last 12 months and your app does it so my friend take it away. Tom Thank you so much! What a great intro! And yes, this is uh, my, both my parents. my dad actually end up getting his broker's license in their early 80s.

So I've grown up in a real estate family and I've now spent 20 years. This has been my whole career and I love the space. I'm not that great with math surprisingly and so I relate to a lot of you. Um, I'll say two things.

You know, most agents don't get into real estate because they love math and numbers. You know that's just true and maybe it's a deterrent. You know we get through the math part of a real estate exam and and never look back, but it's impossible. especially nowadays with interest rates doing what they're doing and our consumer are getting more educated and they're searching online more and getting more information.

even if it's incorrect information, it's impossible to get around math and numbers. And yes, my mom was frustrated with it. and uh, that was kind of the birth of these calculators in Palmagent, but it's grown to so many cool things. and I have a couple new things I Want to share with your users today? Um, as I'm looking at the speakers today I've gotten to know so many of your friends and part of the community.

it's it is overwhelming. like there's so much good stuff and you're giving it all the way. and and uh, I'm going to I'm going to underwhelm everybody. This is going to be easy, but it's more like a workshop I Want to I would like to download this with everyone Chris If you could put the QR code up, um, this is this is going to be something.

There's two calculators that I want to make sure everyone has on their phone in the real estate industry today because I know you're getting these questions and we've tried to make this very userfriendly very easy and free and and uh, and make sure everybody has access ACC to them because we do care about the industry and care about the community and we want to make sure that we can help solve or play a small role in solving some of these problems. Um, so a couple things that we're going to go through today: Um, we're going to cover first the the Palm agent name. We work with a lot of your title. Partners So if you have this app through a title company already, we've worked with them to get your local data, your local closing cost your local fees.

Use that app. If you don't know what I'm talking about, then download Palm agent and we'll help direct you with one of our local title partners and that's kind of how we distribute it. um, across the country. But but I would like to go through the app and you kind of do it along with me today.

I think it just works better. So um, go on download the QR code, go ahead and go to your app store Android any of the app stores and download the app and create an account because going through this with me today will make all the difference in the world. Secondly, little disclaimer because this always kind of comes up as we do webinars and seminars. We have a few hundred, users so a lot of you already have it.

But but one of the things we've seen is as I'm going through this I'm going to use local Numers numbers here in Dallas Um, your numbers are going to look different most likely unless you're here in Dallas So as you see it, just to save, all the comments of my numbers look different and my numbers are saying this, we actually build in the local closing cost, Taxes, fees, rates, all of the rules around how a closing works and how taxes are paid for all of your local markets so your numbers are going to look different than mine. I Just kind of have to put this out there and then last. I'm just going to show you the two calculators that I think right now play the best based on the questions we're getting from our buyers and sellers. So let me just throw my phone on I'm just going to actually put my phone on the screen and mirror it up here.

and if it's okay with you guys I want to go through a couple of these together and just talk about them. So let me connect and here we go. Perfect. Hopefully everybody can see this screen.

This is Palm agent. It's got buyers program, sellers programs and then we have a button here called calculators and that's kind of where we group everything else in. and just like Jimmy said this this I' I've watched this in action. this text message this email around an equity review is really powerful right now.

you know it wasn't powerful in 2009. That wasn't play to run in 2009. Right now it is the play to run and I'm watching you guys across the country successfully get hand raisers of people saying uh yeah I kind of like to know the Market's been a little crazy. What do you think, How much Equity do you think I have and then I'm talking to Jimmy and I'm talking to Tom and I'm like okay, well then what are we doing next and so it's like okay, we're going to do a CMA Okay, we're going to ask him some questions and then what do we do with the people that don't respond.

They're in our database and we're texting with them like how are we going about doing these Equity reviews and I think maybe we could help We'll build a simple calculator um again I am born and raised in Texas Simplicity is my middle name. We try to make this stuff really easy but this button up here on the top left it says Equity review Just want to walk you through and show you what we built because I think it's quite exciting and this is kind of the next step to kind of bridge the the email and the text with actually an application that you can deliver to your clients. so it has a couple questions on it. It says what do you think the current value of the property is so I'm G to say I think the house is now worth seven and a quarter and I sold it to them so I know or I've looked it up that they paid uh, 565 for it.

Okay so everybody, this is your training. um hopefully you're doing this along with me, but you don't really have to go back to the video or audio. We made this pretty simple and then the last question says down payment I put 10% If you didn't remember, you know you can just say assuming this assuming a 10% down payment. Here's how much I think you should have in equity right now.

Um, the last question is the loan balance the payoff. If you don't know this, you know I don't know it on my house. You know it's not one of those things that I know what I paid? You guys have done your research and you know what you think it's worth. but how much do they owe right now? That's going to be a key component to actually figuring out their Equity So watch this.

This is really exciting. Um, up here at the top we've purchased the data where on over 90% of the properties that are in the MLS this will work for put in an address. Let's see I'm going to use one here locally s like no it's actually great but grap Vine Texas let's see s oh miss an S Let me let me add that back in I Love Live! You know this is live. Anytime there's technology, there's always a uh okay 533 Austin Oaks There we go.

Great! B So what it'll do when you plug the address in, it's going to search the records and it's going to say I See we we see a loan was recorded for 427,000 in February of 21. So we're just going to give you this information. This is a new feature we call home link that we built directly into the calculator. I Think this is really cool.

It also says if you see below interest rate if you don't know the rate because again, we're not necessarily locking in a loan or quoting their Equity we're trying to give them an idea to further along the conversation. but taking this information of the loan that was recorded. Um, and it says the average rate that year was 2.94 So if you don't know the rate, it at least gives you a clue. Um I'm going to say I know they got it a 3% rate just for this demo and then hit compute and watch what it does.

It knows how many payments were between that date and now and if they've made their payments on time, they should owe about 400 $4,725 they paid 525 and then hit compute and honestly, even with a technical glitch in less than a minute, you have something you have an idea of I Think they should have about almost $225,000 in equity. Your clients need to see their number. Do this for yourself. It's important to not know that they have about a 100,000 or about 200,000 When they see their number of 224, they don't know this took you a minute.

They may have you know you. You had to do the CMA So it takes longer than a minute, but they don't know how easily you're able to get this information and deliver it over to them up in the top right? I'm going to hit the share screen and I want to pull this up and it gives you something like nice and formatted. If you wanted to text this over to them I would be sending 10 of these a day. It's like it's amazing when clients now are thinking about the 225,000 they're going to bed and they're like heyy, you know what? That's a little more than we thought.

that's 50,000 more than we thought. You know would you is does it make sense to maybe make the move? Now you know they're saying that appreciation is going to keep happening and rates are going to go down. it's it's like this is this is their number. They will always be glad to see it and and with the amount of effort it takes I would I would be blasting these out to everyone I would marry it with the text message in the email that Jimmy provided earlier.

Um, so we built this. it's in here I wanted to make sure you have it. The second calculator that I would make sure everyone has access to is another new one we created within the last 90 days which says buy today or do I wait and buy in a year or two when rates drop cu because I think that's where most buyers find themselves I Had this conversation with a friend a month ago and he's under contract on a house I know personally this is helps talk me off the fence when I'm like yeah, there's a lot of emotion in the market. it's easier just to wait.

So this is a cool calculator that all it asks you is home price I'm going to put in 675. Okay, and then we make some assumptions. You can change any these defaults if you'd like. Um, as you can see, we built in local taxes and closing costs and stuff for your area so you can just leave it as it is or you can go and and tweak it if you want to.

but just by putting in a home price of 675, it shows you. Here's what the total payment would be and here's what the total closing cost would be. So in two seconds we we say uh, we didn't invent math, we've just made it easy. We've tried to make this stuff digestible for your clients and easy for you to access.

Here's a quick payment. Here's a total bring to close. Um, we started this. It's called Palm Agent we started it on Palm Pilots I Remember these calculations took like 20 seconds back in the day.

Um for those Palm Pilots To be turning around and doing all the computations, you know math is hard, but especially in real estate. There's so many variables that I get why. It's not everyone's favorite thing to do. Um, but this gives you the payment and closing cost.

But here's what I wanted to show you as as David showed on his slides. Almost everyone is saying the next 12 months houses are going to get more expensive and and I've I've even seen on social media the whole thing about renting is cheaper That? What does that even mean? It's like renting might be cheaper depending on the house. However, if you're ever going to own a home, today's the best time to buy. So rent a house for two years and then wait and buy a house and pay so much more.

And like the equity, there's just so many more things that go into that equation. So if you believe the equity story, I'm going to just simply swipe over on the screen and this is the new component we've built in. The first slide just says hey, here's that 675 house with three and a half% appreciation for 24 months Again, I'm such a big believer because I've seen it my entire career. They need to see this number because three and a half% appreciation doesn't seem that bad until you see Oh I don't want to pay this much for that house That might price me out of this neighborhood.

Like seeing that working against you is not you having to tell anyone, Just show them on your phone. Hey I got this cool calculator I Just wanted to show you we can go in and look at the scenario that you were just talking about. And here's the numbers. That kind of help you land the plane.

So I can say what would it look like at three years? What would it look like at two years? that's three and a half. What would it look like at 5% appreciation? What would it look like at 2% appreciation? So play with the numbers. We're not trying to steer them and any way. that's the good thing about math.

It doesn't have a lot of emotion attached to it. it's just facts. Um, and then we come through and give you a little quick. Here's what the experts are saying for appreciation over the next 12 months.

and Oh, by the way, at the very bottom it says, uh, the historic average for the last 42 years has been 4.92% if you see that at the very bottom. So to me, that may be all you need to do like do some Equity reviews and show this screen. However, we add one more in here. If you swipe over one more time, we say, what would it be like to lock in the price you know, buy the house today and refinance if rates do drop because that's really the question.

Okay, if I think prices are going to be more expensive in two years, but rates are going to come down. What if I bought now and refi in two years? So we run that scenario for you really quick. Um, it shows you what your payment would be buying today and refy in two years if rates came down just one point. You know everyone's saying by this year that's going to have a five in front of it.

But again, here's a slider. Play with it. What if it dropped down to five? What if it dropped to five and a half or five and a quarter? Paying more for the house is going to cost you more per month. If you can buy today and lock in the price and refi, then you're going to save about 600 bucks a month.

And the kicker of the story is this is the difference In just 24 months of getting that appreciation. And and even if you paid a higher rate for two years versus waiting and locking in a lower price at a higher lower pay lower rate at a higher price, you know it's almost $50,000 difference on just a $675,000 house. So these are the two calculators that I think everyone just needs to have on their phone I Know these questions come up and this gives us a better way of maybe answering. Addressing some of those some of those questions and concerns.

Um, and and again. play with Palm Agent We have a do We tried to do this for every scenario you can think of. If someone says I want to spend $5,000 a month, how much house can I afford if someone says uh I'm selling my house, how much am I going to net everything that has to do with numbers We've tried to make the easiest calculators in the industry and Tom I'm so thankful for your friendship and your partnership and you promoting this to the industry because it's uh, we're We're becoming some athletes out there now. I love seeing everyone talking about it and how they use it and even me who's not a math person.

It makes me look like I'm decent at math and and uh, maybe look even a little bit smarter which is easy to do for me. uh in front of my friends and Neighbors when I'm talking about numbers you know Jeremy again just you know God Bless your dad and your mom and and you know for coming up with this crazy idea and pal agent for the Palm Pilot you could just I was watching just the comments. people are like this is insane Now it is a free app. You should download it right? Just go to the App Store type in Palm agent.

You might find it under Palm agent one. You might find it under a myriad of like Chicago Palm agent Fidelity you're gonna find an bu R Just get the app. The free version is bananas I I'm a paid subscriber. There is a $10 version, not everybody's rich like you Tom have a dollar a month version for all this other stuff that it unlocks? Yes yes, I'm amazed that everyone's been giving away all their content today and I'm going to push mine.

Pay the $1 do a month. Trust me, it's the best 10s a year? Banas uh unlocks. We spend millions of dollars buying all the data, pulling all the content, building all the marketing materials. but I uh you're you're Your support and belief and excitement has really been incredible for us.

So I thank you for that Tomy and your Community You got it man. We appreciate you all right? Well we got to switch to Christy Jenss because one of the things speaking of this beautiful app because you're GNA use it a bunch is how are we dealing with buyers and buyer agency today? I've got Coach Christy Jenss so let's bring in Coach Christy Jenss. I See her there? Um yes I'm seeing a lot of people saying thank you thank you thank you. This is a fantastic app! So Jeremy love you man appreciate you so much.

All right So Coach.