What's up you guys, it's graham here, so i'm sure at some point, you've been scrolling youtube. You come across your favorite creator and then you start to think to yourself how much money are they making? No just me alrighty, then i'll end, the video right here. Thank you guys so much for watching. I really appreciate it make sure to like and subscribe and i'll see you next time, alright for real.

I think it's crossed everyone's minds when they see their favorite youtuber change lamborghinis, as often as they do underwear or buy a 45 000 rolex as a spur of the moment gift, because why not and to make things even more confusing? How much some of these big youtubers make is largely a complete mystery shielded from the public until now see. I noticed something interesting if you want to try to figure out how much a youtube channel makes. You really only have a few options. You could try socialblade.com, which estimates earnings based on the number of views a channel receives, or you could just go on youtube and search.

How much do youtubers make but there's a problem. It seems as though the more subscribers the channel has the less likely they are to tell you how much money they make and i think that's understandable. Typically, money isn't something you talk so openly about, and perhaps it comes off the wrong way if you lose relatability with your audience, but because my entire channel is focused around personal finance, investing and making money. I think it makes sense that i owe you complete transparency in terms of how much this channel makes with now three million subscribers, because, after all, you're the reason why all of this is possible in the first place.

So for that, thank you and also, i want to say a huge thank you to discord for sponsoring this video, but more on that later. Alright. So, let's start off with the basics in terms of how youtubers make their money and the most common approach is: what's called google adsense. This is what happens when you see that little countdown on the right side of the screen, and suddenly you know a 5 to 15.

Second ad is about to play like the one you're about to see right now. What's up graham welcome to my ad, this is a reminder to make sure you smash the like button for the youtube algorithm and by watching this ad i am earning a fraction of a penny now i know that might not sound like a lot of money, but When you get hundreds of thousands or even millions of views that begins adding up to a lot of money, see if an advertiser wants to get in front of you as a potential customer, they have the option to bid on certain keywords in order to appeal to An audience who they feel is most likely to buy and use their product, and every topic is going to have a different value associated with it, depending on the content in the audience. For example, here's a video with 1 million 496 000 views about why i'm not getting the apple credit card and since that posting the video has earned about 15 300. But here's another video of mine with the exact same amount of views and that video has earned more than double the amount at over 31 000.

Since posting see, every topic has a different advertiser with different guidelines and a different budget in terms of how much they're willing to pay to get in front of you, and, in my case the topic of personal finance and investing pays really well. For example, in the last 30 days, my channel receives anywhere from two hundred thousand to five hundred thousand views per day, and that generally translates into an income of five thousand to eleven thousand dollars per day, depending on the subject. However, that is not the case for every youtube channel generally, the less niche and focused your audience is the less accurately advertisers can target a certain demographic and because of that they pay less. Advertisers can also be incredibly sensitive in terms of associating themselves with creators.

So if you swear and say no no words or if you talk about controversial or mature subject matter, you're generally seen as less advertiser friendly and because of that you'll earn less money using copyrighted material or music in your videos could also lead you to making substantially Less youtube ad revenue, because those copyright owners can literally claim your video and, from that point on, they receive all the youtube ad revenue that you otherwise would have made. That's why some of the largest creators on youtube might only make a few hundred dollars a month in ad revenue, despite getting tens of millions or hundreds of millions of views a month, but don't you worry not all hope is lost, and even though these youtubers might Not make a lot of money from the traditional sense, they certainly do make it up from sponsorships like. Let's take the sponsorship of this video as a perfect example, and that would be discord now when it comes to creating and crafting an effective sponsorship. You always got to begin by describing exactly what it is in this case, discord is a voice, video and text communication service used by over a hundred million people to hang out and talk with their friends and communities.

Think of it, just like a group hangout, except literally on one platform, that makes it extremely easy to keep track of everything in one place now, after that, it's important to make it relatable and share your own personal experience, and for me i created a discord server About two years ago, from popular demand, because you all wanted a place that you could connect and talk with each other outside of youtube, we talk about stocks, investing real estate, really, whatever you want, it's just as much yours as it is mine plus we have some Guests that hop on from time to time to share their thoughts and give you some feedback, then to wrap everything up. Every effective sponsorship has to end with, what's known as a call to action like this. If you're interested in joining and being a part of my discord group just use the link down below in the description, it's totally free and takes you just 15 seconds not to mention discord, could send you an immediate notification as soon as i post a new video Here on youtube, and usually that's faster than the actual youtube notification. So if you want to try to get first comment, that is how you could do it so seriously.

I would highly recommend you sign up. It's fun. It's free, it doesn't cost you anything and it's totally free and really that's it. That's how you do an effective sponsorship.

Of course. I know the next question you're gon na ask, but graham, how much do the sponsorships, pay and i'll admit there's a huge gray area in terms of how much creators are earning it depends on who the company is, who they're marketing to how valuable your audience is. The average views in the average video and how well you negotiate your rate. The negotiations are really key, though i've seen identical channels receive vastly different amounts from the exact same sponsor just because one of them negotiated and the other one didn't in terms of a more specific answer, though, the value of most sponsorships ranges anywhere from 10 to 120 Dollars per thousand views based on the average number of views you get per video.

I know that's a really big range, but it just depends on who the creator is. The reality, though, is that creators will never publicly tell you how much they charge for sponsorships, because if they ever decide to renegotiate and raise the rates in the future, that could work against them. Not to mention sponsors, never like you to share how much they're paying you, because that might prompt other creators to then ask for more money if they feel underpaid in comparison. That's the reason why i've never been able to give you specifics in terms of how much i make from this, but i will say i do turn down about 99 of sponsors that come my way and you know what they say.

It takes a lifetime to build up a good reputation, but five minutes to ruin it so pretty much everything gets denied unless it's a product or service that i like and use myself now. As far as how much i've made from sponsorships, i will say it's over a hundred thousand dollars, but it's less than a million dollars, but i will say for most channels in the one to five million subscriber range. This should be fairly accurate depending on their audience, but before we go further down the rabbit hole of youtube income, let's take a step back and talk about youtube ad revenue, because that's probably the topic you're most curious about - and you just want to know how much Money i make with the channel of 3 million subscribers now just for reference. When i first started making youtube videos the early days didn't pay anywhere near how much i'm making today back in early 2017.

I was posting about two to three videos a week and that earns me about 10 to 50 cents a day, but after three months of posting consistently i started building up a small audience and getting more views and the amount i was earning began increasing to about 10 to 20 dollars a day, then all of a sudden out of nowhere, one of my videos got magically blessed by the almighty youtube algorithm and in a single day i made 171 dollars in ad revenue. I remember that day in such vivid detail, because i was blown away that i could literally make videos for fun about topics i enjoyed talking about and somehow make money doing that so, of course, i continued and during my first full year of posting videos in 2017. I earned 26 dollars and 966.60 cents, then throughout 2018 i started taking youtube a lot more seriously. I began spending more of my time on editing.

I was getting more comfortable in front of the camera. I built out my garage as a studio to make more visually appealing videos from. I also continued my same schedule of posting every single monday, wednesday and friday, no matter what and, as my audience grew so did the views and that translated into a higher income and throughout the entire year of 2018, the channel made hundred and seventy thousand nine hundred And forty five dollars and sixty cents but 2019 is really the year that changed everything the channel had grown at that point to about seven hundred thousand subscribers, and i saw that as an opportunity to diversify into new topics and to meet with different creators to showcase Their accomplishments that year, i met with ben mala, who shared how he was able to get 250 million dollars worth of real estate. I detailed my experience buying a tesla model 3..

I got sued by apple, okay, not really that was just an april fool's joke, but i was able to start my second channel. The gram stefan show to answer subscriber questions and review the spending habits of millennials from doing that throughout 2019, the main channel earned 1 million one thousand two hundred and thirty one dollars and forty three cents and my second channel the gram stefan show earned one hundred And seventy thousand four hundred and twenty eight dollars and seventy five cents now i'll admit i didn't think things could get much better than that, but in 2020 things really picked up. Until that point, i was pretty much doing everything myself from planning filming, editing, thumbnails titles, sponsorships emails, you name it. It was really just me and my garage making videos for fun, but, as the channel was approaching about 2 million subscribers, it got to the point where i realized that if i wanted to continue growing, i needed some help.

So i hired jack full time to edit the videos on the second channel. The gram stefan show and take some work off my plate. That allowed me to focus more on my time on creating daily content between the two channels, and i was able to start up a third channel called the iced coffee hour, podcast, which posts a one to two hour episode every single sunday morning. Now, in terms of how much ad revenue all of that earned in 2020, the main channel here earned a whopping 2 million eighty two thousand eight hundred and fifty eight dollars and sixty eight cents.

The second channel earned four hundred and fifteen thousand forty six dollars and ninety six cents and the iced coffee hour, podcast earned 28 998.91 and now in 2021, we've been really fortunate that everything has continued growing at a rather consistent rate on this channel. I've continued the same schedule of posting every single monday, wednesday and friday most days get anywhere from three hundred thousand to four hundred thousand views, and that translates to an income of anywhere from two thousand dollars per day on the low end to thirteen thousand dollars per Day on the high end, and in the last 28 days the channel has made about two hundred thousand dollars. The second channel also has a very consistent schedule. We always stick to every tuesday, thursday and saturday, that generates anywhere from 100 000 to 150 000 views per day and in the last 28 days that works out to be about 46 000 in ad revenue.

Now the third channel, the iced coffee hour, is still relatively new, but that's recently been picking up right now we post once per week we get about 25 000 views per day and in the last 28 days it's earned about 8 500. Oh and if you thought we were done yet nope, we now have a fourth channel called millennial money. That's split evenly between myself meet kevin, andre jake and jeremy financial education. We go live every tuesday night and that channel is still too new to tell you how much it's making but i'll keep you posted on how that does over the next year.

But that means between four channels. It's eight new videos. Every single week you get a brand new video to watch every single day and in total combined it works out to be about two hundred and seventy thousand dollars per month in ad revenue. But here's where things start getting really interesting running a youtube channel is very much like running a full-service business where the sky is the limit in terms of what you could do and what you could offer your audience.

For example, nelk has the full send merch line. Danny duncan has virginity rocks, logan paul has maverick. Emma chamberlain has coffee. The list goes on and depending on how they promote this, they could easily earn another 3 to 15 million dollars a year, depending on how often they promote it.

Mr beast is also the perfect example of how you could expand to business way beyond just youtube. Now, as for myself, i've done my best to diversify across as many different faucets as possible, because it's never a good idea to be too reliant on just one source of income. So my other youtube. Related income sources include a teachable program where i teach people how to grow a youtube channel or how to build up their career as a real estate agent, then, for those wanting something different, i also offer a mentorship program where we meet every week and talk about Whatever comes to mind, i also have affiliate links for products and services that i'm involved in, for example, i just recently got an offer from the stock trading app public.

I've been using them a lot lately and i like them, because they've created a social network around investing where i could have a profile post updates share my thoughts on different investments and right now, if you sign up using my link down below in the description they'll Give you up to fifty dollars worth of a free stock just for signing up and depositing a hundred dollars. Plus public is totally free. They don't route your order, flow and i'll be following back a few of you from my account on public. If you take me up on this offer, so you may as well it's basically like free money beyond that, though, i've also done some part-time consulting for financial services.

I've been able to invest in fintech startups and there's so many other opportunities that i never would have had the access to if it wasn't for the channel and if we go and add everything up throughout ad revenue program, sales, sponsorships, consulting and affiliates my income for 2020 was just over 5 million dollars as a channel with 3 million subscribers. If there's one big takeaway that i've learned throughout the last year, it's the importance of longevity and building up a system, that's sustainable. The reality is creating filming, editing and posting a new video. Every single day, 365 days a year, is not sustainable.

On my own, so being open to receiving help has been one of the biggest aha moments for me in terms of continuing to grow, i've also begun thinking of how i can continue growing and over the next few weeks, i'll be announcing three new endeavors. The first is the official launch of my new coffee company, because why pay someone else for my 20 cent iced coffee, when i could just create my own instead and offer it to you? I'm also going to be releasing an app that focuses on the financial. Day-To-Day of the market and topics that i'm not able to talk about every day here on youtube, and finally, we also got a vlog channel. I kid you not.

This started off as a joke, but then we filmed the first episode and it turned out to be so hilarious and fun to film. So we figured why not. We may as well post weekly vlogs and just have fun with it that one thumbnail, where the guys on his tesla on the roof. Oh, yes, that's it! That's her thumbnail right there, the link to that is down below in the description, and it's called these.

The family get it like, graham stefan, this is the family, get it but go ahead and subscribe and pretty soon it's going to be a family vlog channel, except instead of kids, we got bailey the puppy and ramsay the cat who sleeps all day. So, overall there you go, that's how much money i earn with the channel of 3 million subscribers. I like to think that anything is possible and that it's really up to the creator to decide how they want to position themselves to give you the content, products and services that you will like and use. And lastly, i just want to say this.

Obviously, none of this is possible without you, so i want to say a huge thank you for all of your support and helping us reach 3 million subscribers. That is an unbelievable milestone that i never thought would happen. None of that would have been possible without you and you allow me to be able to talk about what i love every single day, and for that i am forever grateful plus. I also owe a lot to youtube for fostering a platform that allows us to talk about different topics and to reach an audience that wants to hear about that.

So, there's no doubt i would not be here today if it were not for accumulation of factors that have just all made this possible so, like i said, thank you so much for all of your support, and in return for that, i promise to keep talking about The topics that you want me to talk about and to keep sharing my experiences along the way, so you could replicate those same steps too and lastly, i can't end a video without saying this. Thank you guys so much again for smashing that, like button for the youtube, algorithm and subscribing so with that said, you guys thank you so much for watching. I really appreciate it as always make sure to destroy the subscribe button, and the notification bell also feel free to add me on instagram, i post it pretty much daily. So if you want to be a part of it, there feel free to add me there.

As my second channel, the gram stefan show i post there every single day - i'm not posting here. So if you want to see a brand new video for me every single day, make sure to add yourself to that and lastly, like i mentioned the free stock trading, app public is going to be giving you up to 50 dollars worth of a free stock. When you use the link down below in the description, you may as well go and do that and you could go and follow me on there. I'll be posting updates on my stocks and what i'm buying and my thoughts on different things.

So you may as well get up to 50 bucks and follow me there. It's a win-win and it's totally free. Thank you guys so much for watching. I really appreciate it and until next time.