Here's the complete story of Papa John Schnatter, his Kentucky Mansion Tour, and the story behind Papa John's Pizza - Enjoy! Add me on Snapchat / Instagram: GPStephan
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So guys, we're on our way to Kentucky right now to visit Papa John And yes it's the Papa John is in the billionaire Papa John He's showing us his house. we're getting a day in the life taking you along and I got a Starbucks So let's go Yeah! I Bought this property in 95 right after we went public. This is a home of Hobbs and this is the town of Anchorage and before it was Anchorage Kentucky it was hop station and so he had his well out there. Right in here is where he had his uh, his crops.

his well came down the stream. how did you start Papa John's that was again he's worked at Domino's worked at Rockies So then I came up with this Papa John Concept, recipes, equipment, logos, lighters, hats, shirts, everything I Put it in a box and hit it and my mom said you know if you start something you got to finish it so you you know you got to finish college. That's when I decided to take the box out of the closet and do Papa John Pizza in the broom closet. Most of the house is underground so I didn't want a big, ostentatious, pompous building I wanted something that fit in the charm of Anchorage but have the space so I went down the gym, the underground tunnel system, paint Mechanicals the theater so that the house doesn't go way up in the air.

It's only a really a story to half. Ranch Wow! I Heard a very interesting story that you were dumpster diving for receipts outside of Domino's could you tell us about that? We we just couldn't get the word out and um, even we put us out on the door. we still people didn't know about Papa John's and we didn't have enough money for marketing. Uh, every night Dominoes would throw all their customer lists their Deli sheets in the dumpster and we were climbing the dumpster one or two and then the next day I'd send a letter to the customer because I already now knew they ordered I knew they ordered at home and then they knew what home delivery was all about.

So hey, we're a new kid on the Block we make a better Pizza Here's a half price and that worked. That worked really well. Why you have honey here? Because I have my own garden. We had my own farm right across the organic farm was pretty badass.

This is the problem with corporate America is it's all. It's always my Almighty dollar. but they adulterate this honey. They got a thousand ways to cheat.

That's why honey in the stores half price because it's synthetic and they're putting all the American Beaver Uh, Farmers out of business these little small farmers so we grow our own. It's an organic farm organic. Flyers So the bees. everything goes in there pure as it can get.

I've noticed you have quite a few Eagles throughout property. There's always one guy or one girl that figures it out. This is a Chesterfield he's the best Eagle guy and this spins four times an hour. so when Eagles mate they go up a couple thousand feet.

they made all the way down. That's a bit of a meeting right before they hit the ground. they separate so they don't kill themselves. A perfect timing a clock.
So this is a clock four times an hour. But how do you tell the time with this? Well, you just because it points that way. The fourth time it's with. actually it's within like three seconds of an hour.

but it's not perfect. I Feel like there's so many antiques in history here that were just walking past that came out of Italy that's from the state in Italy But you're you've got a good eye. What you do is you take one piece, it's old and you put it in here and you fold. This is all full.

Yeah, of course. and then it looks like the house is 100 years old. For those that don't know. By the way, the faux finishing like this takes a long time, especially to do a room of this size all the way to the ceiling.

My guess is this is probably what a week or two of four? How did you scale from one store to 10 to 100 to a thousand to five thousand? I Think resilience and persistency beats genius and then intellect every time. Let's say you want to be a dentist sooner or later, there's going to be a dentist that was a dentist before you were a dentist that has made it well, human nature. Then they start playing their golf, then they start having their poker game on Tuesday night. Then they start closing off us on Friday And what it does.

it gives a young entrepreneur like you, that's a striving dentist that wants to be like the other dentist. It gives you that incentive sooner or later. If you outwork them, you're going to take advantage of the guy on the golf course and they all get fat and happy and so I call it soft. The concept is sitting on the couch eating Doritos watching TV or drinking beer or Cokes what a waste of life I mean is that really living because you can sit there and eat potato chips and watch a game.

I mean you know I think I think God is movement. You know life is movement and I think it's important to keep moving. This is my office. Um, we were talking earlier about um.

perspective. This is a Bishop's chair that I got out of Italy a church in Italy We think it's about 600 years old 700 years old because if you look over here, the perspective is terrible. It almost looks like mush. But if you take one 600 year old piece and then you build around it, the whole room feels like it's it's you know, very old.

but that's my grandfather. we talked about him. Papaw This might seem ignorant, but how do you come across a piece like this? How do you get this I just go buy it I don't know what I'm gonna do with it I just buy it and I buy them and then I start I'll build something and it just comes into play. So it's it's back to tinkering.

How is having money changed your life I Think you got to ask yourself why do you want to be rich You want that car Do you want that your that child to go your child to go to that college, You want that house Do you want to give that money to um you know a charity I think you gotta do what Tony Robbins does who's a friend of mine he and he he would say you have to ask why you know My answer was a is I never want to lose that airplane because you know flying commercial is not cool. Private is is the way to go and two is money gives me freedom. You know I can do pretty well. anything I Want to do every every day I Want to do it or do nothing I Think the wealth gives you not only the ability but the opportunities to do things that are meaningful.
you know. And and if you're if you're making a contribution to society and you're making a contribution to yourself, you're going To be a pretty happy human being. So right now, we're one story below ground level and what you can see here, it looks like a little city. This is incredible with the windows, the door.

but this is the garage. This is what's so remarkable about it. It kind of reminds me of uh The Forum Shops at the Venetian with the painted ceilings and the garages keeps going down. I mean what I would do for a garage like this? I would probably hit the like button for the YouTube algorithm And subscribe.

That's what I would do. where do you invest your money I'm like gold the last couple years I liked oil four or five years ago I remember Jim Cramer say I think it was Exxon sell at 32 and we've read that up to over a hundred dollars a share I like pipelines. Um, but I I like the dividend stocks. um, they usually coincide with the market I don't want to worry about money so I don't look at the market so you know the dividend income is.

you know, four or five times more than I spend a year to live. If the market goes up 10 that year, that's a windfall. The market stays exactly where it's at I don't care because I get the six percent dividend and if we have a crash then I still get the six percent dividend. I've got all the same power to hold all of those when the market crashes and then I get that kiss on that Black Swan So the best thing that happened to me right now is a 20 correction.

That would be the best thing for me or a 20 up you know have hundreds of millions of dollars say I had 900 million in in the market and it goes down to 600 million I Feel stupid I mean I feel like a complete idiot I mean I just lost 300 million dollars I don't want to take that chance and everybody says it's a 100 Year crash. Yeah, it's 100 Year Crash Every 10 years and we're way overdue for a crash. We are going to have a crash. This question when this is a mosaic means less than two inches.

This has got 320 000 mosaics. There was 20 guys in here for two months laying this floor. the. Italians Wow Ferrari Lamborghini They're great at building things you want.

German Engineering Um, but this came out of Italy This diagram Believe It or Not holds 32 or 34. It's a big room you can look if you look at. you could actually play basketball in here and these lights came out of a bank in England So I just bought those I didn't know what to do with them. hung them up there.
This is Raphael This is a painting a mosaic of Raphael this is 100 A.D before Christ and the Ten Commandments you had the four virtues and these are just as Moses being circumcised Etc Now when you sold off a big chunk of your shares in Papa John What was that like? to see the money hit your account when you've got all your money in Papa John's stock. Uh, 80 of it. and then all of a sudden now all that money's cash. You don't know how much money a billion dollars is and and what I've tried to do with my kids.

The best mechanism that I've found to educate them on how much is a million dollars is dividend stocks. It's five percent. How much a million dollars? It's 50 Grand a year. How much is 10 million? It's 500 Grand a year.

That's what it is. and that's the only thing that's really stuck because I Have my kids come to me. Well I Want to invest in a software company or a computer company? I Only need five million dollars, You only need five million dollars. I Mean they don't have any comp.

how much money five million dollars is I Got this out of a castle in France It's got holes in it where worms eat holes. No way. When this happened everybody want to get rid of their their fireplace. but over time it's kind of became like a delicatessen where people want the holes.

So this is almost like an indoor outdoor kind of feel. All of these open up to the backyard. Yeah, when you're when you're having people over you open these, you put on the golf and then they can kind of come and go. You know we cook pizzas over the pizza oven.

Wow! Now this is interesting. We talk about the Mind's Eye Yeah, the guest house is two stories and it's three foot taller on topography. Remember the property slopes 64 feet. Yeah, this is a story to have.

So how do you camouflage the fact that the guest house is higher than the main house? You build a lagoon, hook them together. it's that little goon. The Mind's Eye disappears that this is three foot lower than that. So what I try to do with the house is use the house.

Yeah and so if you look at it you know it's it's fairly big. but I use it. I mean you know, like that dining room. People love to come over and eat in that dining room.

this pool, uh the golf course? I mean the gym. We I use the heck out of this place. Um every great entrepreneur did it something that was not the way everybody else was doing it. and we're not going to solve the problems of today where we're teaching our youth.

give you guys exhibit a how you know or what to think. You know you need to learn how to think. The greatest thing that our youth has and our youth is our future is our imagination. their creativity.

I Call it tinkering like we'll go up look at the backyard where I'm putting in a stadium kind of deal for pickleball and they said what are you doing I'm tinkering because every time I move a corner or I pick out a different counter or I put something on a different angle, it changes the whole perspective. So I think it's the that creativity that we're stifling by telling people that you know you can't disagree with other people and if you do disagree with them, they're going to attack you because your ideology. I think that's the most unhealthiest thing going on right now and I think it's a problem I Had this gazebo I got the pickleball court I got a putting green right here. You guys can watch this rural area.
We talked about tinkering. this was the tea kept hitting the lights and tearing up. I'm pickleball. Okay, scrap that.

So now this is going to be a putting green that comes into here and that'll be the Practice Tee up there and I put a couch down here with a couple chairs. With this a couple 10 foot tents. I Thought everybody would stay up by the pool in the gazebo. Everybody without exception comes down here.

so you got to build a bar. Okay next problem they have to go to the bathroom. They're going to go all the way house, all the way over the guest house. So come on we'll show you all these Stones came out of a street in Chicago these Granite cone stones and so we just took the cobblestones and Arch came out of Italy I can only know where I bought that Arch I had the door in storage I just bought the Eagles and all of a sudden we got a bathroom end up being it works perfect but anyway I don't like sitting around watching TV you know if you turn on One News Channel they look at a situations that see it one way another you know so it's biased and that that's okay but it's done in a way that's divisive and disruptive and that's uh, concerns me Gravely for the future of our country that we're a house is Lincoln said A House Divided uh cannot stand and you know our biggest enemy in the whole world is ourselves.

this infighting and it's just got to stop. And I think it starts with so on. the quantum work we talked about with bliss and kindness and love and mutual respect, Thoughtfulness, consideration, um, just being nice. We started out the interview with creativity.

Yeah, there's no difference in figuring out how to walk around that bar. How many sit at that bar? How high is that? TV off the bar then build a big company. It's the same part of the brain. We've moved the appliances around in this thing seven times.

We've moved this twice I've moved that twice. I'll move that three times. This, we built this. We've rebuilt it now three times.

There's lamps which is temporary. These are lamps I brought out of that. Uh, interesting. Castle So I'll build it.

The personality is what you think, how you feel, and how you act. I Mean you can think positive, but if you don't feel positive, you know, act positive. It's all for nothing. you can talk.
Integrity But if you're not being truthful and you're not acting truthful, it's it's you know. So you you want to keep how you feel and how you think and how you act all to be coherent. Find something you love. You guys love what you do.

Find something you're good at and work it to the Bone You'll be successful if you like it and you're good at it. Sooner or later you're going to break through. Just find something. I Love making pizzas and I knew how to run a business so it kind of worked out.


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