Do you want to get the instagram story swipe up feature, but you don't have 10 000 followers, yet i have a trick for you. Keep watching. What's going on tom ferry show viewers, my name is jason pantana, i'm a business coach with tom ferry and host of marketing edge. Now today i got a special treat, at least i think i do.

I want to talk to you about instagram story ads now, if you're unfamiliar with instagram story ads, i'm going to be walking you through the ads manager and all kinds of fun stuff today, but i want to position a thought in your mind. Right now. Have you ever wanted to get that handy, dandy, swipe up feature on instagram that is so hard to get, because you got to have 10 000 followers and wondered? Is there a way to actually get it and the answer is yeah there is you, don't have to have 10 000 followers to get the swipe up feature if you're willing to run an instagram story ad? Now? What do i love about? Instagram story ads one? It's an underutilized placement. A lot of people run their ads on facebook and in instagram and messenger, but they overlook the power of just instagram stories as a placement for their ads, plus it's a fun opportunity for some short videos and killer content.

Now today, i'm going to walk you through pretending, we've got a brand new listing, and how do i promote my new listing with instagram story ad whereby, when the user swipes up they go to my website or my landing page or whatever destination, i want to send Them to with respect to my new listing i'll walk you through tutorial styles, step by step, exactly how to do that. Now again, we have an underutilized placement that is instagram stories and what i also really love about instagram story ads is that if you look at videos, for instance, on facebook, we know that 85 of all facebook videos are watched with the sound off. So, like my mouth's moving right - and you can't hear me but on instagram, what's different is sixty percent of instagram stories, which are sometimes videos sometimes not, but 60 of those stories are watched with the sound on, and so what that means is we've got a really Special opportunity to run some ads use some short form video and actually get people to see and listen and interact with our ads. So i want to walk you through a swipe up ad on instagram stories.

Pretending we've got a brand new listing, so here's the trick. A lot of people think that when you do an instagram story ad that you're actually doing it from the app itself, we're not going to be doing a promoted story or a promoted post in the instagram app something different. We're actually going to be creating this ad. From the facebook ads manager now this requires that you've got to have a facebook business page.

It needs to be synced up with your instagram business profile, i'm sort of assuming those prerequisites, but once that's done we're going to go into the facebook ads manager to create the ad go to facebook.com ads manager. If you're already logged into facebook you'll automatically be in your ads manager, which poof you maybe didn't even know, you had that, but i'm gon na assume uh starting right now that you know what that is. So here we go. I am inside my facebook ads manager.

I'm gon na walk you through this screen by screen step by step. So here i am, i am inside my facebook ads manager. Again, the link is facebook.com ads manager and i'm going to walk you through this screen by screen, step by step, a full tutorial on exactly how to create an instagram story. Ad uh, let's point out some features and how this thing's laid out.

We got our little table of contents campaign level ad set level ad level. I'm gon na walk you through each of those three stages right now, i'm in the campaign level - and it's asking me over here in the campaign level - is this a special ad category and the answer is yeah because it's a housing ad, so i'm going to click. The box select the drop down and choose housing, because, if you're in north america, you have to specify that if it's a housing ad - and it will be what's my marketing objective, what's going to make this thing a winner for me, what's my goal - and i said I want to do a swipe up, which is the same difference as a link. Click.

It's just instagram story lingo. I want them to swipe up and i want them to go to a website. So what that means is i want to drive traffic to a website. So i choose traffic as my objective.

I can scroll down here, i'm not going to do an a b test, i'm not going to do campaign budget, optimization, leave those things off and i can name my campaign and i'm going to call it one. Two three banana street, just totally hypothetical. I click continue and i move from campaign to the ad set level. Now i have to name the ad set.

What's the ad set, the ad set is basically the combination of how i'm targeting, who i'm targeting, where i'm targeting it's my targeting specifications, so the campaign says what's my goal, the ad set is this: is that set of people or people, basically that i want to Target so let's name this thing, i'm going to call it one two, three banana street, we're going to confirm it's going to a website, i'm going to swipe up to a website which i'll get to later on my audience, i can choose let's target so right now. It's set to the us. I could click edit and let's just x this off and pretend that we're going to target people living in or recently in nashville tn i'll. Do the nashville designated market area.

That's dma, that's basically greater nashville! So that's going to be my hypothetical target audience. Let's pretend my new listing the one i want to promote is in nashville, specifically i'm going to pretend it's in a neighborhood called 12 south nashville again all this is kind of hypothetical and for training purposes. Only down here, let's keep scrolling, i can do some other targeting, but i want to skip past that for the time being and notice on the right hand, side bar is giving me estimates estimated performance daily reach of 3.6 to 10 000 people in this area. That's the condition right with 132 to 382 link clicks that is swipes per day.

Now, let's keep going. This is the this is the trick right here placements. This means the places where instagram or rather, where facebook may place my ad right. Now it's set to automatic and normally i would encourage you to leave it on automatic, except we're going to change it to manual today, because this is an instagram story ad and i'm going to turn off facebook's platform, i'm going to turn off the audience network.

I'm going to turn off messenger and then in the feeds, look at all the examples by the way, there's like 17 different placements. They could put an ad through the facebook ads manager, i'm going to turn off instagram feed, i'm gon na turn off instagram explorer and i'm leaving only instagram stories. In other words, i am forcing facebook to only place my ad in instagram stories. Now, let's keep scrolling on down to the budget and schedule it's optimized for link clicks, i'm going to leave it there, i'm going to change my daily budget to a lifetime budget, because i prefer that not what i'm training on today, but the gist of it is If tuesday is hotter than wednesday, i don't want to have limited facebook for spending the same amount of money on tuesday as it would on wednesday.

So i'm going to give it a lifetime budget that way, if facebook's analytics tell it hey, tuesday's hot wednesday's. Not i want to give it the freedom to spend my budget where it gets the most bang for the buck, so i'm going to do a lifetime budget and i'm going to just say 50 bucks and it start set to run. What is that today, i'm going to set it to run on monday, i'm going to have it end for the week, we'll run it for the week so monday through friday and i'll make it go from 9 a.m like this until 9 00 a.m. On friday next week, i don't know when you're gon na watch this, though so we'll see, then this is a trick.

Uh, it's set to optimize ad delivery for link clicks. Why? Because i said i want traffic back at that campaign level. I want to drive traffic swipes to my landing page to my website. If i click show more options, this is a little secret.

When i get charged i get charged for impressions. What does that mean? That means i'm getting billed anytime. Anybody sees the instagram story ad period, but if i click edit, i can say, link clicks, cost per click cpc and now i'm only going to get billed out of this budget. If somebody actually swipes up, i like that, save money more effective.

It's now estimated with my new budget 10 to 30 clicks a day and i'm going to run it for the 20th through the 24th of july. Let's click continue. We go from the ad set level down to the add creative. This is where i basically say i want my instagram story to look like this, so i'm going to change the ad name from default to i'll just call it one two three banana street, i'm going to confirm the identity of my facebook page.

My instagram account remember: these are already hooked up, i'm going to create an ad it's saying what kind of an ad you want to create a carousel or a single image or video. Now i'm going to choose a single image or video, but i wonder: have you ever seen an instagram story ad like you're, just watching your stories on instagram and then a sponsored story comes up and maybe it's like two or three consecutive stories back to back. That's called a carousel, so if i want to have more than one story consecutively, i would choose a carousel, but for the sake of making this easy, i don't want to build three stories. I want to build one today, so i'm going to choose an instagram image or video, i'm going to scroll down to the media section and it says add media and i can click that little arrow and i can add an image or a video.

I'm going to choose a video. I've already made the video in advance. It's not it's. Okay, you'll do better than i did, but here's the video, i click, add video and let's go to upload videos which i think i've already uploaded it.

But let me show you a sample of what this one looks like right here. This is my instagram story. Sample pretend you're standing in front of your brand new listing, and you say something like we just listed this beautiful four bed: three bath, brick home in the heart of exville, for under five hundred thousand dollars swipe up for all the details, all right! So that's again, imagine you're standing in front of a house or whatever you could be selfie style on your iphone. It could be landscape, it could be vertical.

You can choose that right, but i'm imagining a video where you're talking about your brand new listing and swipe up for all the details, all right, so we got our video loaded in here, just selected it out of my hard drive and so notice. I can edit the video by the way this is just extra kicks and giggles it's 13 seconds. Instagram allows for a 15 second video per story. If i've got like a 45 second video, it will piece across 15, second increments across three different videos, three different stories, but this is just a cool feature.

I can click edit video and i can crop it. I can add captions. I can add text overlays or logos or thumbnails and change things up. I probably could use a better thumbnail.

That's rough anyways! I'm not going to bother right now, but i got my media uploaded right now. Now we go down to text and links and you can see the preview right here there. It is auto playing in the text and links. I can add my primary text and i've already typed it out.

I'm going to make it say: just listed just listed in 12, south nash four beds three baths under 750k. Now again this is made up, but that would be a pretty good deal in 12. South nashville, the destination is confirming right. Here is going to go to a website and then it needs a link.

So let's pretend that we've got uh. Let's just pretend that's our link, https colon, slash, www.tomferry.com123 bananastreet, so it goes there and when they swipe up with this learn more button, what that means is they swipe up and it redirects to that website now this is actually not a real page. You would go to your website www.yourdomain.com. Whatever the address is of the property, you could drive them to zillow or realtor.com or whatever or your broker's website.

You have options whatever website you want to send them to. You can send them to and if you want that website to force a registration, that's on that's your decision, but you put your domain right here, a learn more button. I have these choices. I think learn more is probably best, but look at it right there.

It's a swipe up on instagram story ads and then, after that, i'm done now for kicks and giggles. You could choose to add an interactive poll. So if, like i wanted to do a yes or a no kind of a poll, i could do that. But i'm not going to do it right now and after this you scroll down, you click confirm.

It goes in for review and you're done. You've now created an instagram story ad targeting for me here targeting the nashville greater market area, but you're targeting applied an instagram story ad, promoting your brand new listing and you didn't even have 10 000 followers on instagram. That's how you get it done. That's savvy marketing best of luck to you guys crush it in your businesses.

You.