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Here’s the reality of what it’s ACTUALLY like to be a successful YouTuber, and exactly what happens behind the scenes:
The first expectation is: It’s easy.
Here’s the reality: The viewer only sees the fully polished, final product. And to make this 15 minute video, there’s about 8 hours of work that goes into it behind the scenes:
-First, you have to come up with a topic.
-Then you then need to plan it out…doing this can take another 1-2 hours. I don’t just talk off the top of my head with whatever comes to mind…to make my videos, I plan out what I’m going to say and in what order I say it. This way, I make sure the video flows nicely, it doesn’t jump around from topic to topic, it can keep your attention, and I don’t miss out on saying anything important.
-And after it’s all planned out, I film it. To have a 15 minute video, it’s easily 45-60 minutes of filming AT LEAST.
-Then you’ve gotta EDIT the video.
-Then I need to edit the thumbnail
-Then I need to come up with a catchy title
-Then I’ll spend a solid 20 minutes writing this description that you see
-Then I spend another 1-2 hours answering comments
So all in all, I’m easily spending 8 hours creating the 15 minutes that you can watch and enjoy right now.
The second expectation: Make a lot of money
Bloomberg found research that suggests that nearly 97% of YouTubers will never make enough to break the US poverty line. To be in the Top 1% of all YouTube channels, you’ll need over 2.2 Million Views Per Month. And chances are, even then…at that point, it comes down to how well that YouTuber fits the mold for “Advertiser Friendly Content.” However, despite what ad revenue pays, how much a YouTube channel REALLY makes is entirely dependent on how good that creator is at monetizing and treating it as a business.
The third expectation: It’s fun!
I’d say 90% of the time I absolutely LOVE the process…however, there are times I’m not in the mood whatsoever. I just feel down. I don’t feel like I can put on a happy, energetic vibe and make a good video. There’s also the constant pressure of making the videos I find interesting, but also ones that do well and enjoyed by you watching…also, dealing with comments can be a struggle and it’s easy to let them get to you. And I’m sure most YouTubers will never mention this…but I know it’s true for EVERYONE…is that at a certain point, it’s easy to tie your own personal success with the amount of views and likes you get. The hedonic treadmill is real.
The fourth expectation: You have total freedom and creative control to say whatever you want!
As you gain a larger following, what you say and how you act ends up influencing a lot of people, and they put their trust in you that you’ll have their best interest at heart. It’s definitely something not to be taken lightly, and everything I do publicly is crafted around being a good role model for anyone who watches me. If I say or do something really, really, stupid, it can absolutely have career ramifications for the rest of my life. And also, as I become a bigger channel, I have more influence, and that means it’s easier to become a target. So it’s because of that, that I’m extremely careful about crafting my words, citing my sources, not saying ANYTHING that might put me at risk.
But besides that…yeah, I can pretty much say whatever I want…within reason, of course 😉
For business or one-on-one real estate investing/real estate agent consulting inquiries, you can reach me at GrahamStephanBusiness @gmail.com
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By Stock Chat

where the coffee is hot and so is the chat

31 thoughts on “Expectation vs reality: how to be a youtuber for beginners 2019”
  1. Avataaar/Circle Created with python_avatars RazorRob says:

    I want to know what editing software you can use and what's cheapest

  2. Avataaar/Circle Created with python_avatars Farhan Abdulhamid says:

    Ok good brother TNX

  3. Avataaar/Circle Created with python_avatars Real Estate Investing and Landlord News says:

    I know this is an old video but I thought I would comment as I am a smaller YouTuber. Almost no one should try to make YouTube their primary income from the get go. I came to YouTube with a large advantage in that I already had a pretty high income and a pretty high net worth so I wasn’t worried about the YouTube revenue and I could create my videos the way I wanted to create it.

  4. Avataaar/Circle Created with python_avatars Chris Australian Finance says:

    Got a genuine laugh out of me when you were talking about how nice people were with the screenshots of "parasite" and "you are a fucking moron". LMAO.

  5. Avataaar/Circle Created with python_avatars Very Bad Minimalist says:

    Ok I was influenced. I bought your YouTube creator course. Posting a first impressions video of it tomorrow, and I’ve got some shade to throw 😈

  6. Avataaar/Circle Created with python_avatars Gus Janson says:

    "It's not as easy as turning on the camera and talking."
    Meet Kevin enters the chat

  7. Avataaar/Circle Created with python_avatars What’s Up With James says:

    Nice, do you think someone who’s in their late 20’s can do it or am I too late to start taking it seriously?

  8. Avataaar/Circle Created with python_avatars Wilson says:

    Subscribed

  9. Avataaar/Circle Created with python_avatars Hola! Danielle Netko says:

    Haha less than the cost of Avocado toast

  10. Avataaar/Circle Created with python_avatars Jeffrey L Evans says:

    Thank-you for your authenticity. And very useful.

  11. Avataaar/Circle Created with python_avatars Crystal Chavers says:

    Hey Graham, I know that this is an older video but I just wanted to let you know that me, my husband and our son watch your videos all the time. We always “smash the LIKE button” but never comment. This is actually the first time I have ever commented on YouTube. lol But, I wanted to let you know that we enjoy your videos and we have learned so much from your channel. We also enjoy watching the Vlog and Savanna Smiles channel. You guys seem like such a fun bunch! Also, thank you for keeping it clean. My son enjoys your videos… He is young but he says he can’t wait to be able to invest someday. Thank you so much! 🙂

  12. Avataaar/Circle Created with python_avatars Nathen Hache says:

    So true. Even 3-5 min videos can take me 2-3 hours to edit. Not to mention the planning and set up and the bloopers you have to edit out

  13. Avataaar/Circle Created with python_avatars Josh Reese says:

    This has helped me so much! Thank you Graham for helping me become inspired to invest and start a Youtube channel! If you are interested in the financial part of medicine/optometry, please consider helping my channel grow!

  14. Avataaar/Circle Created with python_avatars Exceptional Residential Rentals in Texas says:

    Graham — love your candor, transparency, and willingness to share the keys to your YouTube success with those who want to learn and grow in this space. That speaks volumes about your integrity and character. Thank you for the inspiration and education.

  15. Avataaar/Circle Created with python_avatars Mario DeSouza says:

    "Quit my job and to make YouTube videos." Well, I got laid off due to Covid-19 and started a channel with the goal of not returning to work. Unfortunately, it became clear that I have a while to go and had to return to work to support my YouTube video making.

  16. Avataaar/Circle Created with python_avatars HaydenArter says:

    It's the toast that's always missing

  17. Avataaar/Circle Created with python_avatars Strength Resurgence says:

    Graham, this video was sooooo refreshing for me. I really appreciate your transparency here – helps me to remember that how I often feel with making and crafting my videos is a common reality with time and effort spent on them, etc. You’ve breathed a bit of life back into me here. Thanks a ton!!

  18. Avataaar/Circle Created with python_avatars Roberto Garcia says:

    Swearing, dirty joke Graham sounds awesome! Bring dirty Graham back

  19. Avataaar/Circle Created with python_avatars Michael says:

    It's the difference between an amateur and turning Pro.

  20. Avataaar/Circle Created with python_avatars Mass Project says:

    Thanks Graham for the video, we have just starting posting. This will help us.

  21. Avataaar/Circle Created with python_avatars itskarthek says:

    I'm trying my best to speed up the process but yes it does take alot of time to make and do the transition part. This causes me to procrastinate. Do see my decent content if you want to

  22. Avataaar/Circle Created with python_avatars Rinus Spijkerman says:

    Legend 💯

  23. Avataaar/Circle Created with python_avatars MeetWithEdgar says:

    Appreciate all the honest input Graham!
    I’m starting a YouTube account, planning first post for next week, and found this very valuable!

  24. Avataaar/Circle Created with python_avatars Make. Fix. Upgrade. says:

    When youtube comments get you down… come back to this quote and keep your head up and keep moving forward.

    "The man who makes a success of an important venture never wails for the crowd. He strikes out for himself. It takes nerve, it takes a great lot of grit; but the man that succeeds has both. Anyone can fail. The public admires the man who has enough confidence in himself to take a chance. These chances are the main things after all. The man who tries to succeed must expect to be criticized. Nothing important was ever done but the greater number consulted previously doubted the possibility. Success is the accomplishment of that which most people think can't be done." C. V. White

  25. Avataaar/Circle Created with python_avatars Keith Jones says:

    I love the Fact that you keep it Real.

  26. Avataaar/Circle Created with python_avatars J F Real Estate says:

    I wish Graham would keep all of the jokes he deletes😄

  27. Avataaar/Circle Created with python_avatars Keith Jones says:

    This is an awesome video very helpful and informative. I will definitely utilize these strategies to grow my channel and succeed on YouTube.

  28. Avataaar/Circle Created with python_avatars Investing Made Simple - Nathan Sloan says:

    Some great honest advice here. However….it is still TOTALLY WORTH IT. Starting your own business is one of smartest things you can do with your time and money. Especially in today's economy.

  29. Avataaar/Circle Created with python_avatars Jancarlo Rodriguez says:

    Just wanna say, I appreciate all the work you put into your channel. I've been using YouTube for years, and yours is the first Youtube channel I've subscribed, looked through most of the videos and wait for new videos. Great content Graham 👍

  30. Avataaar/Circle Created with python_avatars BrickUnited HD says:

    There are no midrole ads

  31. Avataaar/Circle Created with python_avatars Construction says:

    I think this is good video explaining why 99% of channels will not make money.

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