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Thanks for watching! Add me on Snapchat/Instagram: GPStephan
This video was sponsored by Skillshare
GET THE MERCH: http://www.GrahamStephanStore.com/
GET $50 OFF FOR A LIMITED TIME WITH COUPON CODE: THANKYOU50
The Real Estate Agent Academy: Learn how to start and grow your career as a Real Estate Agent to a Six-Figure Income, how to best build your network of clients, expand into luxury markets, and the exact steps I’ve used to grow my business from $0 to over $125 million in sales: https://goo.gl/UFpi4c
Here’s the reality of what it’s ACTUALLY like to be a successful YouTuber, and exactly what happens behind the scenes:
The first expectation is: It’s easy.
Here’s the reality: The viewer only sees the fully polished, final product. And to make this 15 minute video, there’s about 8 hours of work that goes into it behind the scenes:
-First, you have to come up with a topic.
-Then you then need to plan it out…doing this can take another 1-2 hours. I don’t just talk off the top of my head with whatever comes to mind…to make my videos, I plan out what I’m going to say and in what order I say it. This way, I make sure the video flows nicely, it doesn’t jump around from topic to topic, it can keep your attention, and I don’t miss out on saying anything important.
-And after it’s all planned out, I film it. To have a 15 minute video, it’s easily 45-60 minutes of filming AT LEAST.
-Then you’ve gotta EDIT the video.
-Then I need to edit the thumbnail
-Then I need to come up with a catchy title
-Then I’ll spend a solid 20 minutes writing this description that you see
-Then I spend another 1-2 hours answering comments
So all in all, I’m easily spending 8 hours creating the 15 minutes that you can watch and enjoy right now.
The second expectation: Make a lot of money
Bloomberg found research that suggests that nearly 97% of YouTubers will never make enough to break the US poverty line. To be in the Top 1% of all YouTube channels, you’ll need over 2.2 Million Views Per Month. And chances are, even then…at that point, it comes down to how well that YouTuber fits the mold for “Advertiser Friendly Content.” However, despite what ad revenue pays, how much a YouTube channel REALLY makes is entirely dependent on how good that creator is at monetizing and treating it as a business.
The third expectation: It’s fun!
I’d say 90% of the time I absolutely LOVE the process…however, there are times I’m not in the mood whatsoever. I just feel down. I don’t feel like I can put on a happy, energetic vibe and make a good video. There’s also the constant pressure of making the videos I find interesting, but also ones that do well and enjoyed by you watching…also, dealing with comments can be a struggle and it’s easy to let them get to you. And I’m sure most YouTubers will never mention this…but I know it’s true for EVERYONE…is that at a certain point, it’s easy to tie your own personal success with the amount of views and likes you get. The hedonic treadmill is real.
The fourth expectation: You have total freedom and creative control to say whatever you want!
As you gain a larger following, what you say and how you act ends up influencing a lot of people, and they put their trust in you that you’ll have their best interest at heart. It’s definitely something not to be taken lightly, and everything I do publicly is crafted around being a good role model for anyone who watches me. If I say or do something really, really, stupid, it can absolutely have career ramifications for the rest of my life. And also, as I become a bigger channel, I have more influence, and that means it’s easier to become a target. So it’s because of that, that I’m extremely careful about crafting my words, citing my sources, not saying ANYTHING that might put me at risk.
But besides that…yeah, I can pretty much say whatever I want…within reason, of course 😉
For business or one-on-one real estate investing/real estate agent consulting inquiries, you can reach me at GrahamStephanBusiness @gmail.com
My ENTIRE Camera and Recording Equipment:
https://www.amazon.com/shop/grahamstephan?listId=2TNWZ7RP1P1EB
Favorite Credit Cards:
Chase Ink 100k Bonus Point Offer - https://www.referyourchasecard.com/21/ZVSGGIXM8U
American Express Platinum - http://refer.amex.us/GRAHASOxHd?XLINK=MYCP
Thanks for watching! Add me on Snapchat/Instagram: GPStephan
This video was sponsored by Skillshare
GET THE MERCH: http://www.GrahamStephanStore.com/
GET $50 OFF FOR A LIMITED TIME WITH COUPON CODE: THANKYOU50
The Real Estate Agent Academy: Learn how to start and grow your career as a Real Estate Agent to a Six-Figure Income, how to best build your network of clients, expand into luxury markets, and the exact steps I’ve used to grow my business from $0 to over $125 million in sales: https://goo.gl/UFpi4c
Here’s the reality of what it’s ACTUALLY like to be a successful YouTuber, and exactly what happens behind the scenes:
The first expectation is: It’s easy.
Here’s the reality: The viewer only sees the fully polished, final product. And to make this 15 minute video, there’s about 8 hours of work that goes into it behind the scenes:
-First, you have to come up with a topic.
-Then you then need to plan it out…doing this can take another 1-2 hours. I don’t just talk off the top of my head with whatever comes to mind…to make my videos, I plan out what I’m going to say and in what order I say it. This way, I make sure the video flows nicely, it doesn’t jump around from topic to topic, it can keep your attention, and I don’t miss out on saying anything important.
-And after it’s all planned out, I film it. To have a 15 minute video, it’s easily 45-60 minutes of filming AT LEAST.
-Then you’ve gotta EDIT the video.
-Then I need to edit the thumbnail
-Then I need to come up with a catchy title
-Then I’ll spend a solid 20 minutes writing this description that you see
-Then I spend another 1-2 hours answering comments
So all in all, I’m easily spending 8 hours creating the 15 minutes that you can watch and enjoy right now.
The second expectation: Make a lot of money
Bloomberg found research that suggests that nearly 97% of YouTubers will never make enough to break the US poverty line. To be in the Top 1% of all YouTube channels, you’ll need over 2.2 Million Views Per Month. And chances are, even then…at that point, it comes down to how well that YouTuber fits the mold for “Advertiser Friendly Content.” However, despite what ad revenue pays, how much a YouTube channel REALLY makes is entirely dependent on how good that creator is at monetizing and treating it as a business.
The third expectation: It’s fun!
I’d say 90% of the time I absolutely LOVE the process…however, there are times I’m not in the mood whatsoever. I just feel down. I don’t feel like I can put on a happy, energetic vibe and make a good video. There’s also the constant pressure of making the videos I find interesting, but also ones that do well and enjoyed by you watching…also, dealing with comments can be a struggle and it’s easy to let them get to you. And I’m sure most YouTubers will never mention this…but I know it’s true for EVERYONE…is that at a certain point, it’s easy to tie your own personal success with the amount of views and likes you get. The hedonic treadmill is real.
The fourth expectation: You have total freedom and creative control to say whatever you want!
As you gain a larger following, what you say and how you act ends up influencing a lot of people, and they put their trust in you that you’ll have their best interest at heart. It’s definitely something not to be taken lightly, and everything I do publicly is crafted around being a good role model for anyone who watches me. If I say or do something really, really, stupid, it can absolutely have career ramifications for the rest of my life. And also, as I become a bigger channel, I have more influence, and that means it’s easier to become a target. So it’s because of that, that I’m extremely careful about crafting my words, citing my sources, not saying ANYTHING that might put me at risk.
But besides that…yeah, I can pretty much say whatever I want…within reason, of course 😉
For business or one-on-one real estate investing/real estate agent consulting inquiries, you can reach me at GrahamStephanBusiness @gmail.com
My ENTIRE Camera and Recording Equipment:
https://www.amazon.com/shop/grahamstephan?listId=2TNWZ7RP1P1EB
Favorite Credit Cards:
Chase Ink 100k Bonus Point Offer - https://www.referyourchasecard.com/21/ZVSGGIXM8U
American Express Platinum - http://refer.amex.us/GRAHASOxHd?XLINK=MYCP
I want to know what editing software you can use and what's cheapest
Ok good brother TNX
I know this is an old video but I thought I would comment as I am a smaller YouTuber. Almost no one should try to make YouTube their primary income from the get go. I came to YouTube with a large advantage in that I already had a pretty high income and a pretty high net worth so I wasn’t worried about the YouTube revenue and I could create my videos the way I wanted to create it.
Got a genuine laugh out of me when you were talking about how nice people were with the screenshots of "parasite" and "you are a fucking moron". LMAO.
Ok I was influenced. I bought your YouTube creator course. Posting a first impressions video of it tomorrow, and I’ve got some shade to throw 😈
"It's not as easy as turning on the camera and talking."
Meet Kevin enters the chat
Nice, do you think someone who’s in their late 20’s can do it or am I too late to start taking it seriously?
Subscribed
Haha less than the cost of Avocado toast
Thank-you for your authenticity. And very useful.
Hey Graham, I know that this is an older video but I just wanted to let you know that me, my husband and our son watch your videos all the time. We always “smash the LIKE button” but never comment. This is actually the first time I have ever commented on YouTube. lol But, I wanted to let you know that we enjoy your videos and we have learned so much from your channel. We also enjoy watching the Vlog and Savanna Smiles channel. You guys seem like such a fun bunch! Also, thank you for keeping it clean. My son enjoys your videos… He is young but he says he can’t wait to be able to invest someday. Thank you so much! 🙂
So true. Even 3-5 min videos can take me 2-3 hours to edit. Not to mention the planning and set up and the bloopers you have to edit out
This has helped me so much! Thank you Graham for helping me become inspired to invest and start a Youtube channel! If you are interested in the financial part of medicine/optometry, please consider helping my channel grow!
Graham — love your candor, transparency, and willingness to share the keys to your YouTube success with those who want to learn and grow in this space. That speaks volumes about your integrity and character. Thank you for the inspiration and education.
"Quit my job and to make YouTube videos." Well, I got laid off due to Covid-19 and started a channel with the goal of not returning to work. Unfortunately, it became clear that I have a while to go and had to return to work to support my YouTube video making.
It's the toast that's always missing
Graham, this video was sooooo refreshing for me. I really appreciate your transparency here – helps me to remember that how I often feel with making and crafting my videos is a common reality with time and effort spent on them, etc. You’ve breathed a bit of life back into me here. Thanks a ton!!
Swearing, dirty joke Graham sounds awesome! Bring dirty Graham back
It's the difference between an amateur and turning Pro.
Thanks Graham for the video, we have just starting posting. This will help us.
I'm trying my best to speed up the process but yes it does take alot of time to make and do the transition part. This causes me to procrastinate. Do see my decent content if you want to
Legend 💯
Appreciate all the honest input Graham!
I’m starting a YouTube account, planning first post for next week, and found this very valuable!
When youtube comments get you down… come back to this quote and keep your head up and keep moving forward.
"The man who makes a success of an important venture never wails for the crowd. He strikes out for himself. It takes nerve, it takes a great lot of grit; but the man that succeeds has both. Anyone can fail. The public admires the man who has enough confidence in himself to take a chance. These chances are the main things after all. The man who tries to succeed must expect to be criticized. Nothing important was ever done but the greater number consulted previously doubted the possibility. Success is the accomplishment of that which most people think can't be done." C. V. White
I love the Fact that you keep it Real.
I wish Graham would keep all of the jokes he deletes😄
This is an awesome video very helpful and informative. I will definitely utilize these strategies to grow my channel and succeed on YouTube.
Some great honest advice here. However….it is still TOTALLY WORTH IT. Starting your own business is one of smartest things you can do with your time and money. Especially in today's economy.
Just wanna say, I appreciate all the work you put into your channel. I've been using YouTube for years, and yours is the first Youtube channel I've subscribed, looked through most of the videos and wait for new videos. Great content Graham 👍
There are no midrole ads
I think this is good video explaining why 99% of channels will not make money.