Hey everyone me kevin here, so this last week has been particularly difficult for me, but i'm all about learning things, and i want to share those thoughts and realizations and lessons with you, because i think there are going to be things that, if you can avoid making These mistakes are going to save you a lot of money and hopefully make you huge sums of money. So in this video i'm going to talk about something that i believe is very important to both us and outsiders and everyone they're going to be practical tips. These are going to be some big announcements towards the end, which i'm kind of excited about so uh all right, let's get into this uh in order to get into this. It's gon na take a little background.

Okay, when i first became a real estate agent in 2010, i dressed up in a suit every single day i made sure my shoots were signing a shiny. My my car was clean everything i did was so professional to the point where, when i i went door knocking, i went door knocking even in the summer in a full-on suit, like whatever i could do to appear like damn. That guy is always ready to sell your house no matter what time of the day it is. That was the impression i wanted to give off.

I didn't drink in public. I wouldn't have fun in public. I probably wasn't fun. I wouldn't walk outside unless i was dressed in a suit.

I wouldn't go to lunch with my family unless it was in a suit and my car was perfect and everything was perfectly parked or looked good. The paper's inside my car better be clean and neat and organized just in case somebody walked by and looked inside. They didn't see a disaster, every potential outward impression had to be perfect and it was very, very stressful. In fact, it took me years to finally just put on like an under armour shirt and shorts and go to a lunch place and, of course, the first time i did that on a day.

I'm like i just want to wear cash clothing for once. I'm sure nobody will see me. Of course, a client walks and goes hey kevin fancy, seeing you here and i'm just like kill me. It's just like terrible right uh, because really, when i didn't have the impression of being in a suit, it clearly meant that, obviously, if i'm not in a suit, i'm not working and obviously uh, you know.

If, if i'm not in work clothing, then how could i be professional? I must not be planning on going on any appointments. So not only does it mean you're not working now, but it probably means you're not working later or right before this, which means you're a lazy bum, because it's you know lunch time and you're not working right. So now you might think this sounds extreme, but quite frankly it's the reality of the work or the world that we live in today. The way you see me now or whenever is what you assume i am like when i am off camera.

That is the same thing that applies to me as a real estate agent. When you see me as with a suit and everything super professional, you assume. The same is true that, right before right after you see me that guy's, probably in a suit, probably in an appointment somewhere working his ass off right now, this becomes really important, because, if you're perceived as somebody who is lazy, who sleeps in who takes naps, whether You do or do not. I mean you are human right.

We are human after all and we have to have balance in our lives, but whether you do or do not, when people think you're lazy - and they have this impression, then they extrapolate that laziness. They assume you sleep in, take naps, play video games drink during the day, drink at night, drink all the time and you're just unproductive and potentially a loose cannon and a dead end employer to work for - and this is very dangerous and it's very damaging - see potential Clients will believe in whatever you're selling or your business less, which means less money for you, co-workers employees, your boss, your friends, could perceive you as someone who doesn't deserve their faith, that you don't have the ability to operate a business, grow a business or build a Massively successful company, because you're a bum consider this okay, now i'm making this extreme example. This example here is not designed to say really anything about elon musk, it's just to use elon musk as an example. Okay, obviously i'm not going to be perfectly right, because we don't know the answer.

He's actually really good. Think about this he's really good at hiding certain things from us. Imagine what he's hiding! Well humanity! Listen to this, if you believed right now that elon musk sleeps eight hours a day goes to dinners every day goes to drinks with family and friends every day at six o'clock after work is able to 4 20 and up every day has parties and spends more Time on social media than he probably should. Well, then, if that's the way you knew elon, you might think that wow he's a bum.

He sleeps too much. He drinks too much. He eats too much. He smokes too much whatever what a loser.

That's the impression that that person would then give off now. Obviously we expect the reality is different, but we, when we think of elon, we think of those old stories of how he slept on the factory floor, how he slept you know three hours just to get the factory off the line. People can do that. You know for some part of your life, but you can't do that your entire life long, because then, then you just either die of cardiac arrest or heart attack or or you you burn out right like i have similar stories to that when, when i was 18 And 19 and 20 and really starting to grind right.

I don't have a factory, but the point is the reality of elon musk's. Real work schedule is probably quite uninspiring and unimpressive, but the stories of the hard work of the past and the fact that we don't see elon, musk out drinking and partying, and all this stuff generally in public kind of makes us feel like okay. Well. His past is probably still true now that guy's got to be a workaholic he's got so many companies, even though they're a hundred thousand plus employees he's probably got so much to do he's.

Probably so freaking busy, don't get me wrong. I still think he's a workaholic he's, always thinking about work and and bringing more onto his plate rather than less right. The impression is that elon is always working and no matter whether or not that is true or not, it is motivating for his employees. There's a reason why, when you see elon he's always working it's brilliant, it is a key lesson of this video people, assume that what you are doing now will extend to when they don't see you so again, if every time people who work for elon saw him Smoking weed and playing video games in the office instead of working they'd, probably not want to work for tesla anymore, and so i'm going to announce some major changes and i think i'm very excited about them.

Some of them are kind of like sad because, like seriously, this is the world we're in but yeah. So i'm going to talk about some exciting changes and i'm going to tell you some secrets and some real practical tips in just a moment. Also, give you a little bit of a look inside sort of the day in the life of kevin, but first we've got a very important message from our sponsor. Thank you today, sponsor albert, i'm really excited about today's sponsor, because i think they will help a lot of people out.

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I love that thing. I work about 12 hours from there and then i'm dead. I do take an hour break to have a quick bite to eat uh and then i go on a run. So i go on a run for about like 48 minutes.

It's it's about like four to five miles uh. That means uh. So it's like a jog. It's not like! I'm really trying to run a marathon here and run like super fast uh.

I'm not really that fast, i probably average about eight eight minutes miles, and then i try to go longer whatever this means, i'm working roughly eight hours a day every day of the week unless i'm on a personal vacation and a lot of my work right now Goes into reading and planning and research. That's because that's like there's a reason. When i do my live streams, i can talk about a lot of different things about what's going on the market, because i spend hours of time researching and reading, and i try to give you the summary of that. I also spend a lot of time planning because i've got like life-changing massive businesses coming up that are really sort of my dream and vision of the future and i'm so excited to launch those and announce those and we've got some changes coming exactly for those which Is going to be super fun but see here's the thing.

While i spend 70 hours 70, if you do 11 times 12 right, that's about uh, sorry, 11 hours a day times! Seven! That's about 77 hours a week of work right! That's roughly twice the typical 40 hour work week. Right that doesn't mean people on salary. Don't do little brief things outside of work like maybe three extra hours a week of emails or texts or whatever that's just called life. That's having a job right, but people who look outside of my life, who don't know me they might look and say, wait a minute kevin says he works so much, but he lives in a basic house.

He refuses to remodel his own house. He doesn't really have extravagant photos on social media with gold chains and watches and a fancy pool or spa. He doesn't even have a backyard, he doesn't even have a driveway, and this guy supposedly owns a bunch of real estate and is supposedly successful, see. But then it also gets worse right if you're local to me, it's like, oh well, i saw kevin the other day going out for dinner and the next day i saw him going out bowling and like wait.

A minute boring house plays video games, goes out with family or friends at night and apparently and allegedly works out of a home. He's got his own studio in his home and then bought another home close by to have employees, work out of and and he's been making less videos sounds to me like kevin's, just a lazy, bum. Well, these things are things that have actually taught me massive lessons and i'm really excited to share these. So the first lesson is look impressions matter, and this is how i started my business.

You appear bigger than you are now i'm a big fan of ultimate transparency on my channel, so i'm always really transparent on this channel, like i will tell you everything and i'm going to tell you about some cool plans coming up, but there's a reason why people Buy planes, big homes and big offices, it's because they want to appear successful and having an office can matter working from home and coven has really blurred this. It's kind of, in my opinion, built a lot of resentment amongst people because it's like, even though somebody could be a really hard worker, if they see you having one minute of enjoyment. Oh, no, that implies you're always having enjoyment and therefore you're a lazy bum, and so, if you want to appear successful, you probably have to separate that home life and friend life from work life. This is why, when i was a real estate agent, it was always in the suit when kevin's not in a suit.

It's when he's in a place. Nobody else is going to see him right because you are a human. You have family time, you go to the gym, you do things outside of work. If you only live to work, then what kind of life is that it's going to be a quite depressing life uh.

You know when you're on your deathbed someday and it's like wow yeah. I wish i worked more not now. I personally think this is very sad because i do think that work from home is really cool, because it helps us prevent spending money on frivolous things like impressions. I personally don't think i need a waterfront home to show off how successful i am.

I don't think i need like some crazy photographer to follow me around and take photos of all my jazz and all my glam to show all that crap off, because i consider myself a relatively frugal person now i work hard play hard. So when i travel i like to spend money, but i don't like spending money on worthless things that i don't think matter like. I think we can effectively work extremely well out of a uh. You know what 2500 square foot home that i bought just like.

We could work out of a 2500 square foot office if we had one. I really don't think there's much of a difference except one is much closer to me. It's much more convenient, but this brings up one of the big changes that i'm going to make uh. I am going to acquire an office.

I expect to acquire somewhere between a four to five thousand square foot office for all the companies that we're going to launch and what i'm going to do is i'm going to build it out in a frugal way. But i'm going to have a real office, no more working from home because working from home blurs that friend family line, and it also it gives this impression that oh, when kevin's working he just happens to be at home. Who knows maybe he's napping? Maybe he's he's playing age of empires or something right that doesn't work, because it creates misimpressions we're going to create a professional company out of a professional office. And it's really sad to say this, because i think some of these things are frivolous.

But it's it's the way things work now now the other thing to keep in mind - and this is sort of another lesson and i'm going to talk about sort of plans. Is it's really critically important that you don't mix family friends and employees like those things? Should not be mixed together, most importantly friends and employees, because the reality is if you unveil that hey yeah, i work a 77 hour work week, but then other times of the day like in the evenings, i'm having fun i'm going to dinner, i'm going bowling. I'm doing escape rooms or i'm drinking or whatever the impression is wow. It seems like half the time, kevin's having fun and the other half, maybe he's working, but because he's at home we don't know, and so what's the impression that lasts.

It's the impression that you're actually not working, which is really bad and, of course, people around you never consider the fact that maybe you spend tens of thousands of hours, building a business and thinking and reading and research researching to help expand that business. But oh well, that's impressions right. What did we talk about with elon musk if elon musk every single night had a drunk cyber rodeo party? People would assume that he's, obviously not going to want to go from having that fun to hardcore work at 5 20. In the morning, the next day right, so those are really important things.

It's all about those impressions and impressions can create entitlement or resentment and both of those things are very, very bad because if employees feel entitled - and they feel like they're entitled to more money because the boss is having fun or having a balanced life. But i'm still in the grind phase of my life: that's bad! If people start then resenting that then they're going to become unmotivated unhappy and they will either leave for somebody who gives them the right impressions, at least who knows expectations versus reality or tend to be very funny or they should be fired because they're sandbagging your company Anyway, this is a really bad thing as soon as and ross gerber said this wonderful thing, uh in an interview with me december 29th, you could just go meet kevin ross, gerber, look for the december 29th video when i had pink hair and uh you'll see ross Gerber about an hour and eight minutes in to that video says: here's the thing kevin. When employees come work for me, i make sure to find people who are not entitled and the way i do that is, i tell them you work for me for six months. Six months prove to me how good you are prove to me how much value you can provide and then i'll pay you more and i don't know what that number is going to be.

It depends on how hard you work, but then ross gerber goes on to say. When they come to me in six months, then we actually can sit down and have a real conversation. If they come to me in two months and they're, like hey, i've been working hard where's, my raise you're fired, no, that's a little extreme, but that's what ross gerber said and he was making this point. That entitlement is so bad, so you got ta be careful with this because remember if you're an employee, your goal is to figure out.

How can i make the company more money? How can i get the company to the next level and then you get paid more, but unfortunately some people have this impression that well, in order for me to be motivated to work harder, i should be paid more. I've literally had people say that to my face. Well, if you paid me more, i would be more motivated, which is really ironic, because that sort of attitude usually gets you paid less, not more or fired, or you leave and go to a worse opportunity like that so uh impressions matter. We talked about employees.

We talked about uh. You know this this, this image that, unfortunately, the world requires of us, which has really been blurred by covet because look you and i we might like working from home, but damn it could create some misimpressions right. It's a problem. The other thing that i found - uh, oh and - and i should note well i'll - say that in a moment, okay, the other thing that i found is that experience matters like when you're hiring people.

I've always believed that it's entirely possible to hire people with zero skills. Zero experience and hard workers will mold themselves into exactly what you need. I believe that, because when i was 18, i thought i could do anything. I work really really hard, but every single year that i've gotten older, i look back and i'm like man.

I was an idiot at 29 man. I was an idiot at 27, 26, 25, 24, 23, 22 right and it's just like every year, i'm like oh yeah, okay, now i i see the other sides more. I can communicate better uh and i'm constantly learning. This is why i spent so much time, thinking and researching and studying and trying to figure out.

How can we do things better and more efficiently, and how can we make sure that there aren't disastrous misimpressions right? So i believe that one of the things that i also like to do is i don't like to micromanage, i think, that's really important. I like experienced self-inspired people who could self-learn and find their own way to provide value to a company. Those are people who deserve to be promoted and - and you know, really purposefully overpaid and it's not to say that somebody's overpaid, because you know they they're just being overpaid and therefore they should feel guilty that they're overpaid. No, it's supposed to be an honorable thing, like you're, being overpaid, because we value you so much right.

That's so important, and i think that's something that, like every six months, an employee should have a conversation with their boss about, for example, when i worked at jamba juice and i was making eight bucks an hour and i'm like hey. I've, been here for 12 months. Now could we talk about? You know either more responsibilities uh. How can i you know, provide more value to the business.

You know. I've done first of all here here are ways that i've already provided value of the business, but i'm ready to take on more responsibility. What can i do to make more money and they're like oh well, you're good right now, here's a five cent raise and i'm like 12 months and a five cent raise see ya right like i quit right away, uh. This is the alternate of let's say if, if somebody came to me and they're, like hey, i'm making 90 000 right now, i want to provide a lot more value and i think i've been providing value, and i want to make 125 000 now for an example And the boss is like you know what i value absolutely here, you go.

That's that's how things should be now that doesn't mean that you would anybody who's. Making 90 right now is going to be able to jump to 125, but that that's a way of providing or showing uh value right. So i don't like micromanaging. I love people growing into this, but i'm going to change the type of people that i'm looking to hire so now, i'm looking to hire probably about four to six professionals to help me with my launch.

In addition to hiring experienced board members see what we're launching is going to require board members who probably get compensated essentially in like options for future equity and then real professionals who can actually work on the team and so we're going to need people with real construction Experience this doesn't mean they have to have like a license: constructing construction team right now we just need a lot of construction experience, investment, banking experience, marketing experience sales experience like serious professionals who are self-motivated and can get put into a situation and they're like oh. I know exactly what to do next and i'm motivated to what do what to do next, because i can, i could see the future, sometimes uh individuals with less experience, don't necessarily see through short-term uh. You know misimpressions to be able to get to uh where, where we're heading and so uh, that's gon na be another change that i'm going to make. But the third change that i'm going to make so office type of employees and misimpressions is i'm going to move.

My studio out of my house that way i can finally separate work and family, and this has been a very big problem for me. I have always worked out of the home even back when i was a real estate agent, and this creates a lot of anxiety for me because sometimes when i play at home with my children, because my home is also my office, i might be playing upstairs with The kids and then thank god, but i should re i feel guilty. I should really go downstairs in the office and go film. Another video well that sucks, because now i'm anxious with my children, when i should be happy with my children, terrible problem, terrible feeling.

So i'm going to move my entire studio. I haven't even completely finished this one right now, like i think my background looks terrible right now, that's okay, because it's it's actually still in progress of actually becoming what it actually will become, but i've paused that to solve other problems. And now, if i move my studio to the office - and let's say i had like a transparent glass studio or whatever, you can always see that when i'm in that office, i'm going to outwork everyone in that office and that's not to try to like brag they're. Like oh, my gosh kevin's, going to you know, work harder than everybody else.

It's just. I purposefully want to send the signal that when i work i crush it, i work very efficiently. I get a lot of things done and that's, ultimately, what everybody should try to do that doesn't mean. I'm perfect doesn't mean i can't learn but work when you're in the office.

You work when you're out of the office, you don't work, you spend time with family and stop thinking about work, and so that is a really really important work-life balance. Thing that i need to separate. I think the best solution for that is getting the heck out of my office, uh or out of my home office, getting into a real office building a real company with real real professionals and board members. People with experience and surrounding myself with uh.

Essentially, a team of people where we could do whatever the he double hockey sticks we want, and so i am so grateful for everything that i've learned over the last few weeks. I'm very very excited about this and ultimately, hopefully you have learned something from the lessons of disastrous misimpressions.