What if your Instagram Bio could work like a magnet, pulling in prospects and converting them into clients? Intriguing, Isn't it? Your Instagram Bio is more than just a few words about you or your business. It's a lead generating Powerhouse waiting to be Unleashed Welcome to this week in marketing! My name is Jason Pantana. I'm your host and I'm super glad you're here. As we talk today about your Instagram Bio.

full disclosure: we're talking about more than just your bio. We will go through line by line. What are the actual sections of an Instagram Bio that pulls people into wanting to work with you? That converts interest into intent into leads into business and customers. But we'll talk about pros and cons of your profile.

Overall, how do you fashion an Instagram profile that positions you as a business as a Creator in the proper light? That would lead folks into doing business with you. So welcome to the show. If you're new to the Channel please make sure to hit that big red subscribe button so you get notified whenever we publish new videos just like this one. And of course, if you have ideas or questions or thoughts, drop them in.

The comments. we want to hear from you about what you're doing and what's working or what questions you have as we talk today about your Instagram Bio and kicking things off. First, let's talk about the happy go lucky subject of the mistakes we see businesses agents creators committing when it comes to offensive against their Instagram Bio. Now in terms of mistakes, there are six that come most top of mind.

They're the ones we see most often committed as offenses against Instagram Bios. And the first one is believing your bio is about you. It isn't And this is true Beyond Just your Instagram bio, your bio on your website, your bio anywhere. It isn't really about you beyond the extent of how you fit into the life of your customer.

Your bio is really about your customer and so losing sight of who is this about. Well, it's about what benefits the customer when they read it. What do they need to read? What do they need to know about you that would give them confidence in working with you. So when you look over your own bio, that's the question.

Who's this really about when I read my bio? Is it about me or is it about me through the lens of how I serve customers? Because that's what it's really all about. it's your customers. Another common mistake we see when it comes to Instagram Bios is playing it too broadly, trying to be all things to all people, being a bit nebulous and failing to Define who is the customer base for whom you're most relevant so that they can say oh yeah, this person does this for me because I am in that base I am in that Niche And so we see that as a general mistake. Again, as you're looking at your own bio, ask the question.

am I playing it too broad. Have I really taken the time to carve out my Niche or Niche However, you want to pronounce it because the saying is Niche to get rich. It's sort of. On the heels of that is number three, which is lacking a value proposition.

Again, your bio. it isn't about you. It's too often we see bios that are very nebulous and far-reaching and not clear because of that. They lack a clear value proposition.

What's your value proposition for your customers and are you voicing it in a really concise way in your Bio on Instagram but beyond Instagram on all your bios, all platforms, your website, and so forth. Fourth mistake we see often committed on specifically: Instagram Bios is a failure to make it skimmable, easily readable. We'll talk about different sections upcoming in this video, so stick around for that. But you want to have clear like bullet bullet bullet bullet clear bullet points to make it really easy to scam and read and understand.

Oh yeah, this. Creator This business makes content like this for people like that. I Am a person like that. Therefore, I Like this business, you got to make it super easy.

Sometimes we see blocks of text and folks see those blocks of text and they go I Don't want to read that. So is your Bio skimmable? Hey, are you looking to up your social media marketing game? Not just Instagram but also Facebook Tick Tock YouTube Absolutely dominate the social space online? that's you. Then make sure to check out our course. cracking the social code.

It's part of the marketing Pro Training platform. There's a link in the description to learn more about the course, cracking the social code, and all the other courses that come with marketing. Pro Learn how to optimize all your profiles, learn what kind of content to make how to level up your video skills? How to go from Rookie to Rockstar on social media? Make sure to click that link in the description to learn more about marketing. Pro The fifth mistake we see when it comes to Instagram Bios is omitting social proof.

There's a lot of folks who they think I don't want to be braggadocious about me and my oh I'm amazing on my Instagram bio and so they leave it out and I appreciate the humility. Truly, there's the world. Could be better with more humility. However, when it comes to an Instagram bio, remembering that it's not really about you, it's about giving whoever you want to work with as a business or a Creator the confidence that they're on the right page.

they're looking at the right account. There is a dose of social proof necessary to extend credibility to you. So ask yourself: am I hiding my accolades? There is such a thing as overemphasizing accolades. It may be compensating, but reality is a customer needs some degree of social proof to have confidence that you know what.

I'm not the guinea pig here. I'm not the lab rat here in terms of working with this business. and so I'm okay. I'm comfortable to move forward.

and last certainly not least, is leaving things on a cliffhanger. So very often I come to an Instagram account and I look at the profile and there's not a call to action. We'll talk more about this upcoming when we get to the actual sections of your bio. But the reality is, you should be inviting someone to take action based upon what they read about you, what they've learned about you, what kind of content you're producing.

Don't leave folks on a cliffhanger. Those are the mistakes to avoid with your Instagram bio. There are numerous other fields that are equally, maybe close to equally as important as your bio. in terms of how do you showcase yourself to anybody who is on your page considering working with you, considering following you, considering your content, considering you, and whatever space or level they're doing that.

but it's more than just your bio. There are other fields too. So for instance, there is the headshot. What they see: One of the mistakes I see pretty often with headshots is it's a far away photo and so on.

Instagram Specifically, on mobile, you can't tap somebody's Instagram profile image or zoom in on it. so if it's a far away photo, I just can't make out your facial features I Tend to prefer a face. People like doing business with people, people like following people If you are a team, I Can appreciate having a logo or a favicon or something like that in place of it, but my preference is a photo and when you use a photo I Want to see facial features? If you're a team and you have lots of faces at a certain point in time, we can't see it. If there's too many faces and it's too zoomed out, the photo is hugely important.

Another highly important field in terms of how you feel your profile is the username I.E The handle now handles and usernames. They're the same thing. They're tricky because if you have a common name, for instance, you may be limited and not be able to use the one you want to use and so you find yourself making concessions. Here's my recommendation, and don't take this too rigidly because there may be limitations to just how matchy-matchy you can get.

But I believe it's super important that the consumer and that Google when it's forming SEO and understanding. oh, you're that business here on this platform. And here's what you are. on this platform: You want to make it easy for those associations to occur and one way to go about doing that is to have a naming convention that is consistent across: Google YouTube Facebook Tick Tock Instagram and so forth.

I Realize it may not be a perfect science because you may not be able to do that, but the best of your abilities seek to make a matchy-matchy naming convention. And what I would avoid most is having for example, a formal Google business profile title of your business. But then your Instagram username is more like an AOL Instant Messenger screen name from 1998. that's what we're looking to avoid.

Now, the username has to be unique. If somebody has your username sorry, it's gone, you can try to message them and get it, but it's it's gone. But the display name it's marked as simply the name When you fill out your profile does not have to be unique and you can have lots of characters. This is a critical opportunity to drop in keywords that you want to be discovered by if somebody searches.

For example, Nashville Realtor, you might have those terms in your username if you are indeed a Nashville Realtor, Beyond just your own name. Next up, in terms of important, Fields is choosing the right category. Now, a category is a little bit tricky because a category comes attached to a certain type of account. There are different account types at the highest level.

On Instagram there's two kinds of accounts. There's a personal account and a professional account. A personal account has no distinct advantages, except that it can be set to private, so if privacy is not a concern, there's no real advantage to a personal account. I Would recommend a professional account for you as a Creator As a business, with the professional account, there are two subtypes.

there's the Business professional or the Creator Professional. Both give you access to insights and analytics. They let you run ads, they give you inbox features and perks like that. I Tend to prefer the Creator because it gives you a little bit more access to music when it comes to making reels, those trending sounds and whatnot when you choose.

Creator Then Instagram asks you if you want to choose a sub category that further describes the type of Creator your business is. So for example, you could choose a category of real estate agents. You can also choose a category of entrepreneur. There are some differences if you choose entrepreneur.

For instance, you tend to get more music options than a real estate agent because there's a limitation with commercial life licensing of music and sounds. So if you want more music, then choose entrepreneur. But there is an advantage to saying real estate agents search is becoming more popular on Instagram It's not wildly popular, but it's becoming quote more popular on Instagram. And if you choose real estate agents as your category and maybe you say Nashville Realtor or whatever respective location you service in your display name, well, then you're pretty well optimized to potentially be discovered by would-be customers in those kinds of searches.

So choosing the right subcategory specifically one that is searchable is a bold and strong move when it comes to optimizing your profile on. Instagram Now when you choose a professional profile like we talked about before, whether it's a business or a Creator profile, then Instagram gives you options for what are called Contact and Action Buttons contact buttons are email me, get directions, call me. You can decide which buttons appear on your profile so customers can reach out directly. Action Buttons could be whereby you integrate kind of a calendar service, and folks can actually book meetings or consultations with you directly from Instagram.

So action Buttons contact buttons are really important fields to consider optimizing your profile to actually get business from it. And then there's the famous Lincoln bio. That's another field that's an integral part of your Instagram profile. Overall, it's the link in BIO Instagram has upped the ante whereby they now allow users to add up to five profile links versus just the one so you can drive folks to a different different links that are maybe of interest to you.

I still use the one Link in BIO because I like the landing page I force traffic to where I can integrate different calls to action. This is really a personal choice in terms of, well, what's your funnel? how are you directing traffic to go to different calls to action you might have in terms of how customers might do business with you. But the main point right now is when it comes to fields on Instagram the link really matters. You're driving everybody to that link.

We'll talk more about that. Whether it's that link or lots of links, you're going to have to make a decision in terms of what are the actions I'm driving folks to take who might be interested in doing business with me. And then finally, the last field which is where we will park and spend the duration of our video is the actual 150 character section for the bio itself. the actual words that go in the bio.

We've talked about the do's and don'ts We've talked about different fields that matter in terms of optimizing a profile on Instagram to get discovered by customers. What's more if they discover you through your content, a profile that's optimized to convert those customers into folks doing business with you. Now let's talk about the bio itself because they're going to read it. They're going to look you up.

and I would say like even if you meet leads at an open house or a friend referred your name, folks are still going to look you up and they're going to look you up on Instagram as they're going to keep on Google and other platforms like that. but they're going to probably look at your Instagram and what your bio says about you. the The Narrative the direction it takes folks in terms of how they might work with you, What that could look like? The question is, have you optimized your profile to convert and if you have not tweaked your bio then I dare say you haven't yet. Now your Instagram bio like I mentioned a moment ago, is limited to 150 characters.

So we're gonna write really really. Succinctly, There are three to four sections of coverage in your bio that need to be addressed. and you can think of each of these structures as a line in your bio. We talked before about having a skimmable bio.

It needs to be skimmable like bullet points. Each one becomes its own line and your bio audience is the first one, which is who are you making content for. Second one is Authority Why should they listen to you? What makes you credible? The third line is, uh, we don't have to have it. If you run out of characters, this is the one to sub out.

It's an attribute. So what is something unique about you? A perspective? A belief that would be an aligning belief of some level? An attribute that aligns you with your target audience. In the last section, this one's Mission critical is action. What are you inviting folks to do next? So it's audience? Authority Attribute action.

And if I have to get rid of one because I ran out of room then I would say the attribute can go. but if you can make all four fed do that. It's written that way because that's who I make content for And so your first line needs to be a direct statement about who you're making content for. Who's your Niche Who's your audience Now you may be watching and think well which audience I've got this audience and then this audience.

Here's my day job. Here's my Moonlighting night job I make content for consumers in my local Marketplace But I Also make agent facing content and the day has arrived where you're gonna have to pick a path. who's your Niche who are you making content for because the way the algorithm works is it's going to put its finger on you as a Creator and say oh this user this Creator makes content like this for people like that. And once you define like Babe Ruth pointing the bat where you want it to go.

Once you define the path to be followed, it becomes a much more clear path for growth and attracting folks who fit into that Niche who's your audience for the second line of your bio. Remember these are bullet points. You could even say their Emoji bullet points. So if you have the room for it, you don't have to do Emojis But you could use an emoji as sort of the bullet point to distinguish each perspective, line or not.

it's really your prerogative. The major objective is that it is a skimmable bio, so folks can quickly check out who you are, what you do, and how you all can potentially mesh and do business together. So maybe you're in the top one percent of the top one percent. Or maybe you're the founder of some super known, well-branded team.

Or maybe you're associated with somebody who's really, really reputable and that extends credibility to you. The point of the second line is, why should folks who tap to visit your profile or look you up uh, through Google and then click on your Instagram Why should they listen to you? Why should they follow you? Third line we said: was the attribute something that defines who you are as a person? It could be a belief. It could be a value system. It could be something silly.

I've seen attribute lines where it says something like I love tacos now I Don't know that that's what I would recommend per se, but if humor is a big piece of who you are, it's an attribute of yours. It's okay to use this line to inject a bit of that humor that would make you more likable and endearing to folks who fit inside of your niche. Now, the 150 character limit is a factor. We know that I've got some hacks for you coming up if you keep watching.

However, if there is a line that you've you're out of room. There's no more characters. If somebody's got to go, this may be it, but maybe not. It's your business.

it's your brand so you can decide. However, there is one non-negotiable this last line. The action you want folks to take is non-negotiable It has to be a part of your bio. and it could be as simple as click the link in my bio to go see additional options.

What are you inviting folks to do next? Let's be honest, the way folks discover you generally is either they Googled your name and found your Instagram or they were recommended to post of yours and they somehow saw your post and they tap to visit your profile. However, folks are getting to you. ask yourself what's the next step they should take and they are the people who discover your profile. Now folks, discover your profile probably through two ways.

Predominantly one way is they look you up on Google and they click your Instagram and go check you out. Okay, what's the action? You want to invite those folks to take the other way and arguably the biggest way is one of your posts was somehow suggested or it showed up in a feed and they discovered you on an Explore page and they tapped to visit your profile. And maybe it's their first encounter there. What action are you inviting those folks to take? It doesn't have to be a super profound action like sell Your House Today That, in fact, that may be too blunt and too direct, and it may cause a lot of folks to say whoa, whoa whoa Pump the brakes.

We're not there yet. It simply needs to be the next most logical step for customers to take and learning more about how they could plug in and work with you. So for example, on mine, my line on my Bio says something to the tune of resources, colon courses, content, connect and then it drives to my Lincoln Bio where they can say oh, I can sign up for a newsletter oh I could uh, sign up for Tom Ferry coaching or learn more about that Or check out some courses and it creates a whole menu of different calls to action in your business. What are you inviting folks to do I Like the idea that your action in the Bio connects to your link and the link takes them to additional options because that allows you to very rapidly increase the directness of your offers.

It could be Buy sell investor first, schedule a meeting. It could be a lot of different offers that are more to the point in that Lincoln Bio versus trying to say all that in the last line of 150 character limited Bio Section on Instagram. But the point to you is you got to have the right contents and your bio because a lot of people look you up. A lot of people find their way to your Instagram and the question is how many of those people are taking action? Well, that comes down to your bio to how you optimize your profile.

Have you defined your audience? Have you declared your Authority Have you listed off an attribute that makes you likable and endearing and connected to the same thinking and world view of those folks? Have you called them into action? And if you haven't then your profile is not fully optimized. And now is the time to make those tweaks That 150 characters just is isn't a lot of real estate word wise, and so I would highly recommend using a tool like chat GPT to word Smith your way down How can I say this more concisely more succinctly, only this many words. this many words per line don't exceed 150 characters including props like that can really help you work. Chat: GPT to get the right output, the right bio that you can then copy and paste in Instagram press, publish, and Get Off to the Races In terms of generating more inbound customers, because your profile is optimized, social media marketing takes a lot of work.

It's a lot of energy. Making content is equally or more energy in work. Doesn't it make sense then to optimize your profile to convert all those Lookers into leads and actually grow your business through. Instagram If you got value from today's video, I'd love to hear from you in the comments, please share the video with a friend and smash that like button until next week.

This is this week and marketing.