Stocks and Shares ISAs are the best way of investing your money in the UK if you want to save on tax but when I looked around, the advice on which one is the best is really muddled and confusing so here I am clearing it up for you.
In this video I cover the best options for investing in Stocks & Shares ISA accounts in the UK, talk about the cheapest Stocks & Shares ISAs and discuss how people with different investment preferences may have different views.
I will also cover a number of different platforms that have become very popular that I don't think are great options compared to the other ones because of high fees and low returns.
I know that a lot of people may disagree, but I think that platform features, ability to decide on your investments with proper information and cheap pricing are all critical to deciding on which Stocks & Shares ISA to choose.
But too many people pick platforms because of a nice looking website, pushy marketing or because it is a name that they know.
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Hey guys, it's sasha stocks and shares. Ices are the best way of investing money in the uk if you want to save on tax. But when i looked around the advice out there, that tells you which ones are the best which ones are good which ones are not good, is really muddled and mighty confusing. So here i am clearing it all up for you in this video.

I'm going to tell you which the cheapest options are, which ones might be better depending on how you choose to invest or what your preferences are, but i'm also going to cover a lot a lot of popular options that are actually, in my opinion, not good at All, but just before we get there. All of this is just that. My personal opinion. I am not a financial advisor.

This is not any kind of financial advice, and if you do need financial advice, please make sure you seek help of a suitably qualified professional. Now, first, let me just file a few big myths, because there's so much misinformation out there. I did some searching before this video. I went and watched some of the other videos and i'm really concerned because i think some of this stuff can really affect how people think a lot of new companies have sprung up offering stocks and shares isa accounts.

Some people like to talk about these a lot, for example, money, farm nutmeg, wealthy fire money box. Well, simple, there's just a lot of these different ones, there's others as well. They won't be making my list just before we get there um, simply because i don't think their offerings are actually as good as the ones that i will be talking about. I know some other youtubers have recently been talking about some number of these and releasing reviews and stuff like that, and it's not surprising because many of these companies have emailed me as well offering to pay me to do some reviews or to pay me to mention Them in some videos and promote them - and you know, here's the thing - these platforms charge pretty expensive fees as much as 0.75 percent per year, and even some of the cheaper ones are still 0.4 and 0.45, which is already quite a lot more expensive than the options Are going to be talking about? They then tell their customers that, in exchange for those fees, they then have the peace of mind, because the platform does all the investing on your behalf.

You don't have to worry. All you have to do is put your money into the platform and you're good to go. Your choice of investments is typically limited to a very small number of proprietary funds or, in some cases, some third-party options, but these funds have their own fees. On top of this annual fee as well, and that can be as much as 0.3 in addition, but then you look at the performance of those funds now, after paying one percent of their about of your entire portfolio every single year for the privilege of using one Of those iso accounts, the performance must be great right.

Well, the answer is no, even if you pick the highest risk option in each case and when you go and look at the numbers, you are significantly underperforming, just the basic stock market on average. Something is basically as the s p 500 will beat pretty much every single one of them in every single year, or at least over the period over the long term. Over a few years, if you go and compare them, you'll just see the numbers, and it is really really weird to me how many people really strongly recommend these options because of what i'm trying to explain here now. In short, i don't like stocks and shares ices that charge me a lot of fees and then actually pay me less in returns than other options.
I have with other stocks and shares isa accounts now. Next, let me quickly cover a couple of options that i know people will swear by in the comments. If i don't talk about them and tell me that i'm wrong in it, those are the best ones. The two that i frequently get mentioned are hardly zlatan on ig, because people really like those for their own reasons.

Now there are other companies like fidelity, aj bell and a lot of other ones as well, that sort of fall into the same category. In my opinion - and that is there's a big issue - and the issue is price - these are eye-watering expensive accounts for people who invest like normal people like me in a stocks and shares iso account with most. You have to pay some kind of annual management fee, and i know this doesn't apply to each single one out of those, but the majority and typically you're gon na be paying no point four percent or they're about give or take um. And so that's that's a bad place to start for me, but then on top of that, there's a shared dealing fee and that applies to etf.

Sometimes the etf fee is a bit lower than the share fee, but still you're, paying like 10 to 12 pounds per single transaction. In some cases it might be a bit lower, but every single time you go make an investment into one stock or one etf or one share of a company. You know you are paying that 12 pound fee. Then you go and sell.

You pay it again. So if you contribute money monthly, just to give you a really ridiculous example, but something that people can actually associate with. Let's say you put 200 pounds out of your money every month into your stocks and shares isa and you want to contribute to a diversified portfolio. So you don't want to invest in only one company per month.

You want to split it between something. You know, let's not get too carried away. 10 different companies - if you choose to do that with one of these big providers, you're gon na - be paying 120 pounds and fees just to invest your money. So after those fees you're only going to be able to put 80 pounds into your actual investments.

This is bonkers, and i know this example is way over the top, and most people will not be doing this in this way. You'll only put your money into one company at any one time, but that actually is downside in itself. Now, even if you go and do the extreme option of taking 20 000 pounds in one go and putting it into one of these iso accounts, you then still if you go and distribute between 10 different investments, that 120 pounds is still 0.6 of your money. That's gone up front the moment you make that deposit anyway.
My point is, i know they will have better customer support. I know they're robust companies, they have lots of cool features, but the situation for me is it's just too expensive for me to consider them as a realistic option for most people um in terms of it being a good stocks and shares ice again, and that's why They're not in my list either so, which is the best and cheapest option out there well to find out make sure you smash the like button for the youtube algorithm, because that will let this video be shown to more people. And given that we're approaching this period in time when the financial year changes, this might actually help them out as well. So please, if you haven't already make sure you go and do that now, the number one for me that stands above the rest.

Definitely in terms of the combination, different uh ways that i would look at it is trading to one two, the only fee you have to pay in the platform to set up a stocks and shares ice account and then use it is the newly introduced 0.15 foreign Exchange fee which you pay, if you trade any kind of stocks or any other things that is not denominated in a currency other than british pounds, for example, if you buy us stocks now, you pay that fee. If you buy and if you sell, but that's it, there's no other charges like the ones that i just mentioned. The platform is really quite nice to use. I actually personally really enjoy the graphs and there's lots of different options, and certainly in terms of the information provided by the individual companies and those graphs and all that stuff, they are actually really good, in fact, they're better than some quite expensive platforms.

In my opinion, i use them in my life videos when i talk about the stock market, because i really like the layout. I have a really wide range of stocks to choose from and if you want to invest passively, the s p, 500, etfs from vanguard and i shares - are also available and you don't have to pay any additional charges other than the fund fee, which is really really Cool which brings me to the other, really popular option, which is vanguard now everyone seems to talk about them. Everyone has their isa with them. I've seen everyone go and say that they're the best option they're moving their.

I said they're they're already there they have a massive amount of money in there with vanguard. The pricing is reasonable. You pay 0.15 per year for the platform which you know is more than trading 202, but it's actually not too bad um. But one downside is, you.

Can only invest in a relatively small selection of vanguard funds and etfs, all of them vanguard ones. Now some of them are proprietary and you can't get access to them elsewhere, but the issue is that the majority of them actually still underperform the market, and although there are some more popular ones that people like to talk about, some of them have done well. More recently, but if you look over the long term, even they typically don't really give you anything above just having your money invested in the market like like you would, if you were with the s p, 500 and here's the thing. If you wanted to invest in their etf, the s - p, 500, vusa etf, for example, that i have some of my money in uh, which is the s p 500 distributive kind of index.
You could do it cheaper by investing it in the in another stocks and shares. I said like trading 212 or even free trade. Now free trade gets a worthy mention here, because it is a really decent option and the company is showing some really great stuff. Recently, on the ethics front and on how they like to treat their customers - and i'm not going to get into the depths of that, because i've covered that in other videos, but the platform charges not 0.45 foreign exchange fee.

Every time you buy or sell stocks, for example, u.s stocks that are not in pounds that's three times higher than trading 202, although in absolute terms, if you look at those rates, they're still way cheaper than the big platforms which will charge you, one percent or one And a half percent for foreign exchange on top of the shared dealing fees on top of the annual management fee, so these are still both way cheaper, even though trading 22 is that much cheaper than free trade within the super cheap ban, plus with free trade. You have to pay three pounds per month for the isa account as well on top and uh, although that kind of sounds more expensive. It's still. The three pound fee is cheaper than vanguard if your portfolio is over two thousand pounds because of that vanguard annual fee.

So i would say it's still a pretty decent option. The one really important thing is: if you're trying to set up this isa account before the new tax year starts, which is on the 6th of april, so that you can take advantage of the 20 000 allowance for this tax year or, if the you know, if The situation's still the same afterwards at the moment, trading 202 are not taking on new accounts and they haven't been for about a month and a half, and that means that if you want to go and create an account now to take advantage of this allowance, you Won't potentially be able to do that, it's not looking likely that they're going to be opening them anytime soon, because they are still not providing any updates as to when that might be so. In that case, i'd say: free trade is where i personally would be looking to set up. My uh ice account.

If i didn't have one already and i was wanting to go and make use of the timing, but you have to make your own choice based on the information now, if you want to get started with either free trade or trading 212 feel free to use my Link in the description below because you will get a bonus free share for signing up, you won't get that bonus free shirt. If you don't use my affiliate link and just go and sign up directly. So that's a nice little extra. If you want to go and choose one of those guys and i'll get a free free share as well, if you go and do that just full disclosure.
Thank you very much for watching. I really really appreciate it. I hope you guys found this useful and, as always i'll see you later.

By Stock Chat

where the coffee is hot and so is the chat

34 thoughts on “Best stocks & shares isa accounts in 2021 (which is cheapest?)”
  1. Avataaar/Circle Created with python_avatars Richard Roberts says:

    Hi Sasha,

    In your opinion, who would you say would be the best provider for someone who is completely new, and is starting with 1K ?
    Thanks

  2. Avataaar/Circle Created with python_avatars 0runny says:

    Complete bollox! How can the Vanguard S&P500 ETF underperform 'the market' it is the market!! You shouldn't make generalised sweeping statements that confuse novice investors. There are so many inaccuracies in your video I don't know where to start. Lord help the newbies!

  3. Avataaar/Circle Created with python_avatars Ammar HUSSAIN says:

    Honest advice 👍
    I have subscribed to your channel now after watching 2 vidz

  4. Avataaar/Circle Created with python_avatars Vlad Martsenyuk says:

    Hi Sasha, what will happen to my shares if one of the platforms where I purchased shares would close its operations?

  5. Avataaar/Circle Created with python_avatars LuvChxpo says:

    now i just have to wait who knows how long before they let me make a account😐

  6. Avataaar/Circle Created with python_avatars Amandeep Singh says:

    Hi Damien, Whats the difference among HSBC FTSE All World Index fund, Vanguard FTSE All World ETF and Vanguard FTSE Global All Cap Index Fund. Which one is the best. Whats their abbreviations ? Please provide knowledge about them and give your best opinion. Thanks

  7. Avataaar/Circle Created with python_avatars Mark Cole says:

    I came here for the information.

    I was totally distracted by the small cup.

  8. Avataaar/Circle Created with python_avatars Dave A says:

    Is the isa account separate to the trading account what i mean are they individually covered by the fscs
    Or is it only £85000 cover for both accounts

  9. Avataaar/Circle Created with python_avatars Simon Fetwi says:

    Great video.
    I understand the downside of being limited to only Vanguard products when using their platform and potentially their funds costing more on their site compared to buying the same fund on T212, but I believe the simplicity and diversity offered by their global all cap funds counteracts this.

    Their global all cap accumulation funds don't seem to be present on T212, and they're a relatively cheap way to be diversified. I understand an individual stocks investor like yourself may prefer the T212 ISA platform but for me I limit individual stocks to my GIA with T212 invest.

    Although as my vanguard ISA account is reaching above 3.5-4k I'm not sure if a more flat fee broker is a preferred choice for me in the future.

  10. Avataaar/Circle Created with python_avatars Dan Marino says:

    Thanks for the video. I have a stocks and shares ISA with HL. I want to open a new one with free trade. Am I allowed to do this now and start investing? I have not invested into my HL stocks and shares ISA this year

  11. Avataaar/Circle Created with python_avatars Lilal Ii says:

    Thank you !, Please can I ask as a complete beginner in the uk, is it better to opt to trade within a isa or a normal investing account?

  12. Avataaar/Circle Created with python_avatars Sami Eltamawy says:

    It will be great to make a video comparison between the best ISA stocks and shares platform when it comes to the fees, Sahsa.

  13. Avataaar/Circle Created with python_avatars Bill McCreath says:

    Great video Sasha. I've got an ISA with Vanguard, I saw it as the, relatively, safe reasonably priced option. Now planning ahead for next year so hearing that Freetrade or Trading 212 are decent options is really helpful.

  14. Avataaar/Circle Created with python_avatars Alex Sim Investing says:

    HL has tiered exchange rate pricing. So depending on your trade size buying US shares can be cheaper than Freetrade (approx 35K). So it does depend on your investment account size.

  15. Avataaar/Circle Created with python_avatars patrece fernandes says:

    Hello Sasha thanks for your informative video’s, I m not asking for financial advice but a query, I had Barclays shares ISA where I sold all my shares and I’m planning to cancel the account can I open new share Isa on different platform? Thanks

  16. Avataaar/Circle Created with python_avatars Black Circle says:

    I'm probably going to wait for 212 to open. Then deposit 20k into the ISA and then start dollar cost averaging into these ETFs. Is that the right way ?? I'm still learning how to get started. I have like £50k sat in my account doing nothing

  17. Avataaar/Circle Created with python_avatars Callum S says:

    Hi Sasha,

    You say Vanguard underperforms the market slightly, is this the same for their new funds as well? For example the

    ESG Developed World All Cap and the Emerging Markets funds?

  18. Avataaar/Circle Created with python_avatars Rafal RAF says:

    Hi, in about month I can't open account with trading212. My email is on the waiting list. They has pause account. That mean no more buyers. Manipulation?

  19. Avataaar/Circle Created with python_avatars David Welburn says:

    It looks like you can only invest in stocks, ETF's and investment trusts with Freetrade and Trading 212. What would be your best suggestion for an ISA platform for investing in mutual funds? Thank you.

  20. Avataaar/Circle Created with python_avatars David Welburn says:

    How secure is your investment, i.e. what will happen if Freetrade (or Trading 212 if they start accepting new accounts) goes bust? Thanks.

  21. Avataaar/Circle Created with python_avatars GordonT says:

    Thanks for the very useful video. As a mature investor with the full range of accounts inc a SIIP in drawdown and one not in drawdown, I decided to move away from HL due to the heavy and uncapped fees. I picked on ii because they were very established and do everything (apart from trust accounts, it seems) that I could want for a modest fixed annual fee. HL are not too bad for relatively small pots and there are some great videos out there comparing fees between platforms using spreadsheets scenarios. Sometimes HL can be cheaper then some alternatives (they don’t charge trading fees for buying and selling funds, and they do cap their fees at £45 pa for shares, ETFS etc).

    I’ve also taken a closer look at the unit trusts I hold and am moving towards a blend of ETFs and carefully selected (and expensive) high performing funds or investment trusts like Scottish Mortgage (they deserve their 0.35% if they grow the value by 388% over five years). Care is needed though because figures from S&P indices show 69% of actively managed funds don’t even beat their benchmark. Care with ETFs too because they can be a very blunt instrument – buy an S&P 500 ETF and about a quarter of your money is in the FAANGS and if you buy a China ETF about a third will be in Alibaba and Tencent (when I last looked in October).

    If I didn’t want still to have an interest in buying specific funds and trust then I’d probably go for vanguard for the easy life!

    As a buy and hold investor, and not a frequent trader, the trading fees are not a major factor but if you’re in and out a lot, they’re going to rack up.

    Your videos are great to help challenge my thinking and perhaps bust a few myths. If the likes of Trading212 and Freetrade get more folk into investing then it must be a good thing!

  22. Avataaar/Circle Created with python_avatars Brenda says:

    Hie have just opened isa junior for my gal whats the best stock to buy for this as a begginer life strategy 20 percent or sp500

  23. Avataaar/Circle Created with python_avatars Karl Dobbs says:

    Hi Sasha. If I want to invest £500 initially 1. Would I be better putting it in an ISA (in terms of fees) than a non-ISA account? With the possibility of Investing £100 per month extra 6 months further down the line? In that scenario, what would be the best company in terms of low fees?

  24. Avataaar/Circle Created with python_avatars Dev says:

    hi Sasha, can we set trailing stop per share in trading212 stocks isa account?

  25. Avataaar/Circle Created with python_avatars Voice7Marie says:

    Thank you for your diligence and making to talent to help us. God bless you

  26. Avataaar/Circle Created with python_avatars Charleen mcmackin says:

    Free trade only let you sell £25000 of your money in one go so that is off the table too

  27. Avataaar/Circle Created with python_avatars Gopika Shah says:

    Can you recommed a Life time stock & shares ISA platform? Vanguard doesnt do it & I would like the money to grow with the govt bonus on it? Having to choose between Nutmeg , AJ bell & moneybox and confused !

  28. Avataaar/Circle Created with python_avatars Rio KD says:

    Hey Sasha I will be grateful if I can ask you for some advice. I have a work pension with fidelity in the U.K. (cannot access that until I’m 55).

    I am also thinking about opening up a stocks and shares Isa and starting to invest in index funds.

    Do you think it makes sense to open up the stocks and shares Isa with fidelity because my work pension is with them (or there is no connection, and makes no difference)?

    Many thanks

  29. Avataaar/Circle Created with python_avatars cmlamont1 says:

    Great info sasha. I'm looking at opening a LISA so much more limited choice, looking at AJ bell, I think it would boil down to roughly 0.75% annual including fund fees plus £1.50 transaction fee. I'm not particularly confident building the LISA funds to invest in myself hence was going for AJ bell built portfolio. Any thoughts or advice?

  30. Avataaar/Circle Created with python_avatars TooSalty says:

    How trading 212 wont let people open up new accounts before a new tax year is beyond me.

  31. Avataaar/Circle Created with python_avatars Tom Po says:

    Hi Sasha. I've just opened my Freetrade app to find a message stating that if I transfer my ISA to them before April 18th they'll give me a free share. That's basically free fees for a year, right?

  32. Avataaar/Circle Created with python_avatars T says:

    Would you ever do a video on the vanguard life strategy funds? I really would like to hear your opinion on this 🙂

  33. Avataaar/Circle Created with python_avatars UnwrittenFilms says:

    Hey sasha very informative video, starting to get into investing myself as I just turned 18, could you do a video on how you research stocks?

  34. Avataaar/Circle Created with python_avatars adamyt says:

    Do you think Freetrade is trustworthy? Who manage assets backend over there i.e. interactive brokers for t212? I’m trying to decide if it’s wise to start another ISA Apr 6 for the following tax year. Thought maybe it’s a good idea to split investments across a new account each year but there’s seemingly limited options anyways especially considering the fees/limited options available to purchase for some. Vanguard only ETFs etc. wouldn’t suit me. Looks like freetrade might be an option but also I know little of their reputation. What do you think?

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