So you ready here's number five ready. I want you to do your google page. I want you to over index on reviews. I want you to really think about doing way more reviews via video and i've.

Given you all that stuff right, you got to have a beautiful website, because when i search you, i need to see more of you. I need to understand what you do and how you do it and where you do it, but then my friends, the game and it's still not too late. The game is to win on hyper local. I want you to think writing in your notes that you're going video first in your marketing that you're going video first in your marketing, which means regina every time, you're creating something for marketing, you're thinking, video first you're, not thinking email, you're, not thinking postcard, you're, not Picking flyer you're thinking, i need to get this on video and in case you're wondering why all you have to do is look at the stats.

Video informs people, it educates, people right, it entertains people and if you pay attention about four and a half years ago, any one of you that would go to a news site of any kind right pick your flavor espn, cnn, fox news. You know whatever you know, whatever you're into guess. What four and a half years ago, they went from read a story to watch a video read a story to watch a video, the entire world. My friends has gone.

Video first ask yourself. This question ask yourself honestly how many videos do i have for all of those segments of clientele? How many videos do you have that you do just for your database? How many videos do you have for luxury buyers in your marketplace? How many videos do you have william of the magnificent golf courses all over carmel? You know: do you have you walking into the post ranch inn and looking at the new post house that they just built right? It's it's all of that and more right. It's move up sellers, it's first time home buyers, it's online home shoppers, it's seasoned investors, the argument i'm making today, my friends. If you want to win the hyper local battle, look up here! Everyone look up here.

Please you got ta, get your ego out of the way, because no one cares what you look like. You look like what you look like the number one. When i say to people you should do video like all females ready. Oh god does my hair look right.

No, i'm not sure, and oh what, if i say, the wrong thing, i'm like redo the video or do what i do just put it out there, because you know what then people say: she's, human god. I see her in all of her photos. She always looks like a million bucks and the clients i have that are killing it right now, mainly females, listen up, it's literally they're walking out of the gym, they're on a walk with their dog and their kids and they're a little grimy with their hat on And a little you know, sweaty and they're, like hey, just wanted to reach out and wish you a bubble and they shoot a little video, and you know what everybody says: okay, i know you're, like million dollar listing queen, i know you're a total rock star. Thank you for being a normal human being.

That's what normal people do make sense now, by the way, if you guys are really nice i'll, give you a copy of all the slides. How does that sound? Okay, if you're, really nice, which means you're active you stay with me, you keep hanging out right for this experience. Now you ready, i want to give you a little insight on video, a very cool site. I found recently about a year ago called tube buddy.

What tubebuddy does my friends is you sign up for tubebuddy the free account? I did the paid account because i do a lot of videos, so i want the analytics that it gives me, but what i love about tubebuddy is william. I put out five pieces of content every week. Do you know how hard it is to name it the right way for seo to determine what i should put on there in terms of links? What i should tag that is appropriate to get the most seo juice? Guess what you guess, what tubebuddy does you say my video is about a new construction listing off this part of the golf course valued at this, and it says: oh, your name of the video should be this and here's all the most important keywords you need to Get the most seo juice. Does that make sense? How many of you guys get? What i'm saying here right like lawrence like this is the no-brainer.

So what's great, also like here's tom toole, one of our great clients, he'll sell call it. I don't know 800 homes. This year, in philadelphia, so i'll just spot check clients. And if you look at this, you can see on the right side where it says tom tools, agent, hacks, on the right side, i'm looking at it says: uh, oh right from an seo standpoint that little green circle looks probably tiny on your on your slide there.

It says he's done 90 of what he can do to be effective from seo, but then i look at the 0 out of 20 tubebuddy suggested 20 things. He could add. That would get his video viewed more and he did zero of them. Think about that.

Otherwise, most of us say i don't know i don't what should i put in there? How should i name it? So i'm a big fan of tubebuddy, i'm not an investor. I wish i was. If you know someone there introduce me, because i love the company that much i would, i would buy it, it's that good, all of you that are going like, as i have done, for a decade plus if you're going hard on video. This is a no-brainer.

Here's! The next key ready very, very, very, very, very important. Yes, somebody said what is seo search engine optimization. Thank you. Ashley now watch this i say to you heather.

I want you to go video first, i don't want you thinking, i'm going to send this email. I want you thinking, i'm going to send them a video and express it versus just in written word, email right, video, first, everything when you're putting out content. I want you now thinking every video goes everywhere: youtube facebook, instagram, your google, my business page. Every video sherry goes everywhere, titled and tagged appropriately for seo, so i don't figure it out.

Tube buddy tells me what i need to do. I don't want to be sitting there or any of my producers to sit there and say what would be the right thing. No just go in, but oh by the way, look at this guys. You know what it also will tell you.

You can go in and look at your competition and whatever they're doing you can copy and paste it and put it in yours side. Note if you want to win on the seo game, so i want to show you guys something. The last part is it says in orange, once you say: okay, i'm going to put them everywhere, i'm going to do a lot of video, i'm just i'm going all in i'm removing my ego. You know kiana, everyone knows what you look like right.

So you just you, got to put it out there right. I got red hair, it's going gray. Sometimes my hair is too long. Sometimes my glasses are like this.

It doesn't matter you're, a human being. We all get that the more you do and the more you tag appropriately. Then you start to boost so jason. It's not just doing the video i need to get it watched, so we follow.

What's called the dollar a day strategy. Very simply, here's what it is! You're gon na spend a dollar a day on advertising on facebook as an example a dollar a day for seven days, but jason. I want you to do it with every video you put out there your listing video, your here, i am at the local. You know beer garden you're, i'm out previewing houses right.

Here's, the video of my you know, shannon moore who i just sold the house to and she did a beautiful review of my business. I'm gon na upload it i'm gon na, spend a dollar a day and here's. Why shannon i'm looking to see which video gets hot, which video all of a sudden, you know youtube and google say that's a good one and it skyrockets. Now i will tell you, there's a lot of people that, like will put out content on.

How do you make a viral video? I don't know, sell the kardashians a house, i'm sure that would go viral. You know i outside of that. My friends. I've not seen a way for people like you and i for people like you and i to actually have something go viral, except for dollar a day, boosting it to see gail what lights the imagination of people.

And if you look at here's, my youtube channel. This is my second channel starting in 2009. If you go down that list, those are the cumulative numbers fred so first year, 72, 000 and by the way i started that on july 9th. So i had 72 000 views going forward that first year by the end of 2010, i had 301 000..

Now, i'm going to tell you exactly how i did it and all of you will do the same exact technique, but what i want you to look for is: when did it suddenly explode? What year did all of a sudden bam? I had a monster jump. Can you see it if you're paying attention? I was kind of just limping along, you know touching a lot of people, you know numbers were doing okay and then all of a sudden, 2018 2019.. William you were there. I did a talk called three kinds of people when it comes to money.

These people end up with none. These people end up with some, and these people end up with a lot and that video went viral, and you know what my friends look up here. I had no idea why, but because we just kept putting it out there and boosting it, putting it out there and boosting it all of a sudden shannon, you know what here's here's, how i look at it everybody look at me. You only need one to go.

Viral you get one to go viral and just like that, everybody's, like jamie, oh, my god, i see you everywhere kiana. I see you everywhere lawrence. I see you everywhere. That's what happens my friends and, and literally today my wife is like god, we walk into a restaurant anywhere and someone will go you're tom ferry and i'm like you're a 18 year old kid, with your hat on backwards and we're at a laker game.

How do you know me i they'll say mr ferry: i watched your video on money now you might say: well, i don't want 18 year olds to know me. 18. 35. 87.

I don't care, we are in the people and brand trust business. So, let's keep jamming by the way, i'm going to show you this and i'm not going to go through it all, but i'm going to give you because i'll give you access all this. Here's eight videos. I think you should do to attract sellers.

Here's eight different videos. All of you should do ready selling in austin texas avoid this twenty-five thousand dollar mistake. Now i see one of you, like i'm gon na, take a photo of this, but christy i'll. Give you the slides right, but you know you're more than welcome to take that photo post it on your google, my business page right selling your home over the phone for non-owner occupied selling, a neighborhood for the highest price.

All of these videos, my friends! All of these videos for buyers right moving to blank right, moving to city, seven, local insights, every first-time buyer or every buyer should know the the ones i'm actually the most excited about, though guys is see, number four moving to city homes for sales at 500, 000.. Over the last two years, i've seen a tremendous number of clients that have done ready, guys look up here. What does eight hundred thousand dollars get you in san diego? It's a one bedroom no bath with a you know on the five freeway. What does 1.5 million get you? What does 2 million get you? What does 5 million get you? What does 10 million get you? What does 25 million get you and you know what happens all of a sudden you're putting out this content of hey? What is what is 175 000 gets you in louisville kentucky and that gets picked up and more and more people see it.

What does 250 000 get you? What is 400 000, and you know what my friends just like that they're like finally, an agent took the time i've been looking on. Realtor i've been looking on. Redfin i've been looking on zillow. You actually brought me into the house, and you walked me through the home.

I now get it it's a very, very, very powerful seo tool additional videos. All of you should do. You should all go drive all of the neighborhoods where you sell houses, kelly, chong or you want to sell houses. And if you went to my client kristoff chu, if you went to his website or his google or youtube page, you would literally see about 30 communities on the west side of los angeles, beverly hills, bel, air, bel air estates and he takes his phone and he Suction cups, it as he's driving and he just drives through the community hi guys christoph chu cola banker, beverly hills.

Today, i'm getting you behind the gate of bel air estates. Would it chalky to hear that this beautiful community of 275 properties blop and he just he, just drives the neighborhood and explains it now that sounds pretty basic? Yes or yes guys, and yet he will tell you he could say come list me. I want to work with you every week from those videos, because people are googling. You know homes for sale in you know, beverly hills, estates and there's a website there's an ad and there's a video.

They click on that, because consumers want to watch the video. They are lazy and don't want to read guess what now they're like. Oh he's, the guy. He knows everyone now they're on his youtube channel.

Oh, he knows all the different communities here on the west side. He's my guy and it's not too late. All of you can do the same. So again i mentioned tubebuddy.

I want to remind you, 81 percent of consumers prefer to watch a video before they decide. That's the most recent stat, so we want to win the hyper local game. That's where we start. I said to you, you guys, are you know.

Fifty percent of every transaction is gon na, have a referral fee because those companies are winning the hearts and the minds and the trust of consumers. I want you to win. 81 percent of consumers want to watch a video before they decide. So it's not too late.

Christy, you can do it. You.