No, you know I'm not going to what is You got to tell me what it is. It's a it's a mint. It's a mint. It's a mint laced with LSD Go ahead, hang on see what happens? how I am This is the super secret extra spicy black star mint of Warriors I'm gonna let it I'm gonna let it just season a little bit.

See will. it would have been worth it. but you're on vacation just to fly over here just for the insanity of podcast. Number eight of the day, number eight for the day.

Oh gracious, and I have one more after this. Hey, so welcome back to the podcast Boy! This is the eighth podcast I filmed today I Don't know if I've ever actually said that before, but we've done this before than will. Draper Longtime client seven years in real estate, 20 million in volume, selling 30 o a year and really living his best life. he and Jason Pantana longtime buddies.

um so Jason welcome back to the show and will welcome to the show Tom Jason Thank you so much for having me! uh obviously you see I do not have my normal studio right now because I on vacation but I would not pass up an opportunity to talk to you guys about this. Well I appreciate it man and I know I know you two, you know connect a lot. You guys talk a lot about social strategies so I thought it'd be fun for like to hear I want to hear Will's perspective and then Jason you know you jump in I'm gonna jump in but I know what everybody's looking for right now. If we, if we said hey I want to build my brand in 2024 I want to be more recognizable.

We know that social media is a broad term, but you've got five things that you know: work. you're doing it in your business. When people you know DM you and say well sh what should I be doing doing this is the advice that you're offering people so so help us understand, Give us number one and let's go one at a time and let's unpack each one of these because right now people are looking for answers so will. how do I build my brand and how do I win on social in 2024? So I think something a lot of people do is they try to be everywhere and obviously we want to be seen everywhere but trying to be excellent on LinkedIn and trying to be excellent on Facebook and Tik Tok and Instagram and YouTube Most people can't be excellent at all of those five different things, right? So you've got to find what's the one thing and all of the clients that I coach for you and all the people that I see crushing it in the real estate space on the social media side of things have one platform that they absolutely crush on.

and they might be present on the other platforms because we want to be present everywhere, but they have to crush on. one particular platform. So I think finding what that platform is for you and deciding to go all in on that platform is the key to actually getting started because everything else just comes from that because there's a strategy. it's different on every platform because when I started my business, uh, I wanted to be everywhere right? but I realized my audience is different on every platform B go.

So if so, for instance, for me, Facebook was where I got my start because my audience on Facebook was my friends, my sphere, the people in my community. So I made content for those people and Instagram wasn't entirely different world. my audience there is real estate agents I'm coaching I'm helping people across the country, their businesses. but I really built my business on good oldfashioned Facebook right? and I think that's a a key distinction.

you know a lot of a lot of people in Social myself included. We all say the same thing. you got to be everywhere, right? but if I look if I look back on my sort of History it's YouTube First it like email which wasn't social but you know it was definitely YouTube. then it was Facebook and I maintained YouTube but I know I didn't pay as much attention to it when Facebook hit.

yeah, same thing with Twitter now X same with Instagram Tik Tok Etc So I like that, it's like find your Beach head and go really hard there. But I think the distinction that I heard and I'm curious Jason Your input is go where your clients are, Go where your clients are right. If your clients are on Facebook be on Facebook You know, don't be jumping around on Tik Tok If your clients aren't there as an example, be on Tik Tok But what did you hear Jay So so I agree with both of what you're saying. Uh, last week I was doing a session with uh, A Room of Agents and we went through the three reasons for doing so: social Media marketing and the context was there's not a wrong reason, there's not a right reason, there's just your reason and being clear about what that reason is and it's almost like a maso's hierarchy of needs like the Baseline primordial reason is and then it gets a little bit bigger and more Grand each time and at the very Baseline level.

The reason for doing social media marketing at the most Baseline of levels is to look good. When looked up, you may say my only reason for doing social media is if somebody looks me up and clicks on a link I Want to look good as a brand? The level two is I want to be in contact and in relationship with my people My Tribe so to speak and that's where I think what Will said comes in handy because if you're looking at social media as social networking, then that's absolutely an important distinction to be made is where are your people most active? The third layer we talked about was you want to generate inbound organic leads. It's about content marketing that's going to require a lot more muscle in terms of a lot more content, a lot more strategy. A much bigger plan to be able to cut through the noise of a platform like Instagram or Tik Tok or YouTube.

But I think either, whether your purposes are level two, you just want to nurture relationships or level three, you want to attract business. right? Either way, you are gon to. Let's be realistic, you are going to have to decide where you're going to put most of your focus. Now everybody hears me talk.

I have a line that I have a slide that says everywhere every day And so we talk about cross purposing your content or crossposting your content to multi-purpose it across different platforms at the same time. We also recognize there's going to be one or two platforms where you're just more focused and if you're being truly candid, you're making content for those platforms for those formats. And so, um, I think I I Think that's the nature of a content creator will is you're gon to make content for the platform about what you're the most passionate and that's going to spill over into other platforms. But I Also think there's an element of what you said about social networking.

where hey, where are you going to be in the DMS Is it going to be in mail on LinkedIn Is it going to be in where's it going to be to do the social networking stuff? Is it? Facebook Groups I think these are all important questions to wrestle with so and the the engagement strategy and commenting and sliding into DMs I think that's I have that as number four on my list of the top five things I Definitely want to cover that because I've been working on something for the past couple years that's been really working in my business. I've been beta testing it with my coaching clients and they are getting leads left and right. but I want to save that for the end because I think it's super powerful, impactful, and super super easy. Love it! So number one is like pick the one, pick the one, but you got you got to be everywhere.

Do you have any hacks will on on how you get your content everywhere even though it might be focused on pick a platform? Yeah, yeah. uh. so I use uh, a social media scheduler like the brand I use is called lomley but there's Metro cool and Sprout social and all those other different platforms right? I Say pick one I Love Lomley because Lumley does one thing that a lot of them don't do. It allows you to post your Google business profile.

It's a good one. Yeah, a lot of the other ones don't allow you to do that. So like let pick platform where I can cross post to every social media platform I want to be present on and I can pick the specific piece of content that goes to each platform and presch it out. So one thing we do for our Google business profile is I'll have my assistant we'll get together once a month for about half an hour.

We'll use AI come up with all of our content for the next month, schedule everything out three posts a day to our Google business profile and then send, send her off and in about two hours, the entire month is scheduled off and we're done for the month. Yeah, so using something like Lumely any type of social media schedule makes it so much easier. I Love it. I Love it.

So that's number one. What's number two? What's the number two thing? I Want to kill it on social in 2024? Uh, the number two thing also comes from the number one mistake I see a lot of agents make. They have no idea who they're making content for, right? That ties back to who's your audience, who's on that specific platform. And when we talk about client avatars I feel like a lot of people look too broadly I like to go super narrow down.

So when I started my business, my avatar was somebody who lives in or is moving into my small 403, 40,000 person town outside of the 2 million population of Raleigh that has kids that are of grade school age that want to make sure they're in the right schools, in the right neighborhoods. and they also like spending time outside going to breweries you know, going to outdoor recreation and Hiking like I wanted to get that specific and once I knew that client Avatar and everybody else should know that specific of a client Avatar What type of content to make goes away because I know EAS they want to know about the schools. They want to know these particular neighborhood, these particular houses in a particular price point. I'm not showing 3 million and 300,000 I had a very narrow $2 to $300,000 price point and then I highlighted all the local businesses and things to do that my avatar would want to do and I think people miss it.

It's great to learn about what's escrow or what I should do during an inspection. but if I'm not saying my local Marketplace in the content in the caption, because we all know social media platforms, they're listening to everything we're saying, they're watching everything we're typing those local SEO keywords is absolutely crucial, so everything you do has to tie back to what's that client Avatar and what's the local market that you're serving. So I love this because I've always niched a re right? You know, like know who is your ideal customer, who is your perfect customer. And so here.

I'm gonna give you guys the argument. This is what: I hear all the time on the road in DMS I'm afraid to go too narrow on my avatar because I don't want to miss people outside of it. Okay, I I literally hear that from people I've heard that for 10 years I've been hearing that same objection. So so and and what say you Jason to that objection? Well, if I'm dignifying that with a response uh my what? I've typically said in the past is just because you define an audience that you're pursuing, doesn't mean they're the people that you'll exclusively do business with.

Would you rather attract what you don't want or attract what you do want? It's not to say you won't ever get a client you don't want. Yes, that falls outside of your avatar. but why on Earth would you use that? Kind of like, why would you try to attract what you know you don't want, right? right? That's that's my broad way of getting to that issue. Well, what do you say in that scenario when someone says I don't want I don't want to narrow my focus too much because I don't want to miss all those other opportunities I I think Jason kind of nailed part of it on the head right there is I want to work with the people I Want to work with.

We're in a very stressful industry when people are going through major life changes because the only people really moving right now are going through those life changes and they're stressed out I would rather have somebody stressed out who we can go spend some time together. we can make relationships and make friends. Some of my best friends my my kids best friends are former clients because they were my avatar right and I'll also say if I when I map all of my sales map all of my properties 65 to 70% of my business is in my my town, my farm area where I do all my marketing. That means another 35% of my business is still everywhere else.

That's right, Referrals from those clients right referrals from other agents I have listings an hour and a half from where live. but I leverage other agents in our Market to help secure those right. So if you if you don't go too narrow, nobody knows who you're for so your content's never going to grow right? like I I had this decision I Talked with my coach early on. I was like do I go with Raleigh or do I go with Wake Forest this smaller area where I live and I'm like there's 20,000 agents in my market.

Like how do I stand out in 20,000 agents? but there's probably only a couple hundred in my market here. Let me stand out in my market because this is the town I Know and love and really leaned into and leaned into the community. So Niche Down, Go super narrow I make all of my coaching clients name their client Avatar What's their name right? Are they dismissed the Johnson's like what's their setup? How much money do they make? Where are they coming from? Where do they work? What do they do for a living? And I make them get super narrow because then it just opens up. Oh I know what content they need I Also think that's refreshing for a lot of agents who are listening or watching right now because there is this level of work involved in making.

Cont: I Have to go do the work of I Got to make all this stuff but when you take the time to recognize who you're making it for, then it becomes well. I'm excited. This is a gateway to a conversation with the people I Like and there's it. is an exciting moment in the life of a real estate professional when they realize their clients are their best friends and they love the work they get to do because they're attracting the right kind of people.

So I I Fundamentally agree with not just from the you made the comment before, like algorithmically. Unless you're consistent, the algorithm doesn't know how to serve your content in terms of suggestions. There's that. but I Just think for the purest idea of hey, wouldn't it be fun to think about the kind of people you want to work with and then be a valuable resource to them to attract those kinds of people I Think that makes it so much more exciting I Would even go so far as to say like on your Instagram for instance, what I typically coach to is the first line of your bio should Define who you're making content for it's the opening.

It's like who are you making it for? Yeah, because they're going to click your profile, come look at you and then decide, is this person for me or against me And if you're for them, that's the starting point, right? right? And in in a practical application too. It's it's funny. Uh I Have one of my coaching clients and he was like man. I'm only getting investors reaching out to me, everybody's looking out for investment property investment property.

I'm like, let's go back and let's let's scan your profile. Yeah, from investment properties to starter homes, we're like okay, that's what your profile says Now what content do you make? You're highlighting places that to investment properties and everything in between. Now they're like oh she does it all for me I Also think your comment about the local breweries or the lifestyle like the stuff you enjoy doing and then document maintain that in your local Marketplace There's there's a lot to I like this one a lot. This is a good tip.

like attracts like people like us do things like that. How many times have we heard those statements before? Then we say C well of like, why does everybody love coming to Tom Fairy events? Well, not everybody, but like the people that come I Think everybody should come, but it's because we all see each other and we have this thing in common. And then you've got a thousand subgroups. the social group, the video group.

The We're going to probably party to hard group The We're only going to sit in the corner and analyze the heck out of the numbers group. Everybody finds their tribe and that's what I like about the strategy. What's number three I Want to kill it on social in 2024? What's number three will? number three is a great piggyback to number two once you know your clear client. Avatar You actually have to have a clear content strategy.

Yes, you have to develop your content around that. Avatar Go all in and don't stop what I See most people do, they'll try it for a month. It won't work Define Your content strategy: Make sure you're speaking to every part of your ideal CLI and then stick to it. Come up with a regular rhythm, Come up with a Cadence right? come up with something that is approachable for you to do.

Don't start by trying to make seven posts a week. Yeah, start with two, be consistent for 30 days, Then let's ramp up. Let's add something else. Let's ramp up.

add something else. so it's having a clear content strategy. Once you are clear on your client. Avatar Yeah, and you can really dial in and you can refine and improve your content over time, right? You can't start with seven pieces of a content if you start with two pieces of C content.

Great. That's better than zero. Yes, Start there slowly, build, be consistent 30 days, and keep continually improving and add to it, but know exactly the type of content that is going to appeal to your ideal client. Interrupting my own show with a quick little announcement.

If you're like me and you recognize this at the time of the year when we've got to make decisions, we got to look back at what's worked in the past and decide what we want to have happen in 2024, then yes, it is time for you to get your plan together. Now, if you're one of my coaching clients, you know you just go inside. A you download the 2024 plan. You and your coach work on that together.

If you're not one of my clients, go to Tomferry.com There's will be a link below. Download a copy the plan, get to work on it, Use chat, Gbt and other resources to direction as guiding lights. recognizing that you know even even when we know our ideal. Avatar there's still going to be bifurcation, trication, quad, foration, Whatever.

the next one is like, there's going to be these sub yeah, something like that. Like these these subset groups. So I love to ask like hey, what's important to you, what's on your mind I You see me on Instagram all the time saying what's the biggest problem you have today and and what I find over the last three years of doing that There's basically seven questions Y and and those seven questions gives me an enormous thank you everyone that's ever posted one of your questions. It's the same seven questions over and over again, with some occasional outliers, but it just keeps me on the pulse of what's on the Zeitgeist of my customers.

So I'm curious for the two of you guys. When you're developing content: Are you doing any surveys? Are you doing any interviews? Are you finding out what's important? You know? Hey, what? What are the five new restaurants you want me to go find out for you or or best parks like what is important? You guys do that or no E First, Well, uh, absolutely. You gotta ask your clients and I didn't say past clients you have to ask your clients what information they want to know and even down to when I was looking to hire my first assistant I was like you know what I should do I should email my entire database and say hey, my business is growing I am looking for somebody to do this I'm looking for somebody to do this and it just it brings that word. oh they're growing the build I'm trying to build community right there right? So absolutely reach out and ask um what do you think Jay So most my I was I was listening to your process and I know we were talking earlier today on an earlier podcast about stories and polls and broadcast channels for for getting information I love that I should do better at it than I do Y where I get most of my inspiration for content is coaching clients is the conversations I'm having and so I think that's going to be very consistent with most of the people who are watching or listening.

right now you're out in the field showing properties, you're at a listing appointment, you're dealing with a specific situation with a transaction, or you're out with your family at this new hot spot around town and it's in your everyday dealings and it's simply a matter of training yourself to that'd make a great video. Oh there are more people who I bet have the same question and then training yourself to have a lot of our coaching clients have a text message to themselves or they have an apple note or they have a slack Channel I Don't care how you collect the data points but as these as these moments arise in your day-to-day just document it and then when it comes time to go make content you've got a giant list of ideas. Yeah I just love the whole like what are the questions what's on the minds of my customers right? like I I've been on this rant for the last 45 days. Will that that every real estate agent that's relatively active in their Community is goingon to ask 80 to 100 times a month? Hey, you're in real estate, how's the market and and my my assumption is they're not looking for a Bloomberg ask answer they're not looking for.

Well you know now the 10year treasury is finally Endy you know number of Demands and because of7 8 N9 10 and the number of homes that weren't they you know what they want to know is my Equity safe? Yeah! Am I going to be okay My have I have some future plans for my property like I want to give it to my kids I want to make this happen, we want to sell this and move to our retirement community and I think that's what's on the minds of people right now and I think if you go a little deeper to your point, you just start to document what are the questions that they're asking me yeah and then I would go into chat gp4 and I would say I get asked these three questions over and over again. What would you say are the four to five layer deeper question that they're really trying to get to go or I would just ask everybody. Hey you know, thank you so much for asking me about the market. Tell me, tell me specifically what part of the market are you most curious about or why are you really asking that question Yeah and and you know I I get asked a 100 times a month this question, how's the market but you know what? I discovered 37% of the people actually wanted to know is their Equity Okay yeah and 43% of the people wanted to know are my future plans for my property and and then you start talking about that and people are like yeah, she's talking to me that's the question I've been asking myself that's why I go on Zillow six times a year J Jamie who's uh, one of our one of our teammates who just bought his first house and he's like it's a little obsessive man I'm going on Zillow all the time to figure out as my home price going up or going down I'm like Jamie stop stop right? So I think there's something to that, but let's let's stay focused here.

Yeah, you're on vacation. Well we we are so grateful that you're doing this on vacation. So let's get you back to your family. What's number four and then you have this crazy hook for number five? that's the ultimate hack.

What's the number four thing I need to be doing Okay. Number four thing you need to be doing Jason said it just a minute ago and leveraging AI leveraging chat GPT right? We Jason and I had a conversation a couple weeks ago on a Friday for like an hour and he was like hey, how many people are helping you and I'm like, what do you mean he was like making content I'm like I do it all myself He was like how I was like Jgpt right AI using scheduling tools. Uh, if you're not using that technology to help with simple things like writing your captions right. Some people know how to make great video.

They like what do I say in the caption, go to Chat Gbt and use it right? right? Uh, when it comes to developing a social media content strategy if you can't figure it out yourself, right? and we you listen to everything we say, you know who your ideal client is, go and tell it who your ideal client is and what your goals are and see what happens. and I actually did an experiment earlier this year in January I went into Chat Gbt and I said build me a social media content strategy around being a real estate marketing coach and I and identify my ideal client went through this year. I started with about 5,000 followers and I'm right at 38,000 now on. Instagram Following that clear content strategy, it was tell me the content buckets I should hit in and it was like what's your expertise and I was like my expertise is this I was like great.

We should develop content around these three pillars. You should have one from each pillar each week. You need to make sure you have engaging stories and blah blah blah blah. and I followed that strategy consistantly over the entire year and it didn't happen all at once.

It's just like The Compound Effect from Daryl Hardy right like this, like this, like this towards the end, right? because all it takes is that one piece to hit have you've had this consistent buildup over time. people land on your profile and they say okay, this is who they make content for. This is their ideal client. This is what I can expect when I follow them from below.

Oh, what they say is down here actually lives true Yeah, right. So using AI to build that content strategy to help you develop your captions to help you create more content if you're making long form content. on YouTube if you're not using uh, get Munch or Opus clip or one of those other tools to create your longform content and break it down to short form. If you're doing podcasts, people are always how do you make podcast Clips Well, there's a lot of great tools out there that can take the virality out of the podcast.

Clips There's no better time to be a content creator or a marketer a or an attraction marketing person than right now. It is easier to create content now than ever, so nobody has an excuse. I I Also, think what you said about the way you utilize chat GPT Or the recommendation is not just to help you make the caption or to make the post, but to First prompted to ask you a series of questions to help you define your categories of content. because I think a lot of folks out there are just saying I don't they're not necess, they're leaping before they look because there's so much pressure in their lives they have.

They have a lot going on and they just want this to work. Yeah, but for it to truly work, you've got to be making content. That's that's consistent and authentic with who you are and the kind of client you're trying to serve. And so I believe using a tool like Chad GPD to ask you the hard questions that can help you define your expertise so you can then line it up with the most appropriate types of formats like whether it's a video or a post I think that's a really good first step and then using it for all the little minutia, captions and so forth.

Right? right? Macro than micro? Yeah, yeah yeah. and I think it's interesting kind of how we've structured this talk too. It's like, all right? it's almost like we're prompting Chat Gbt as we're having this talk because we're picking our platform right. We're identifying our ideal client.

Avatar We're identifying Okay, what's our clear content strategy? All right? How do we? How do we marry those three? We use Chat Gbt to help us marry those three. Yes, right. So we're kind of like building our own prompt as we're having this conversation which I think is pretty appropos if you I agree. So it's fascinating guys.

I've I think I've had about let's call it sub 30,000 people in the last 30 days show up on a session essentially to help create their plan for 2024. Yeah, and the only thing that is different this year compared to last year is I said okay. so when you build your marketing plan and I show a prompt act like Tom Ferry Real Estate Coach I Need a annual quarterly monthly weekly marketing plan for filling the blank of all your lead generation sources and my total monthly budget is X Go And people just like they they literally I watch their brains just pop when it just writes an entire one-year plan and again, the more specific the more detailed you give it. I use email and text and direct mail and I shoot videos and I do this and it writes the entire plan.

And and like people literally look at me like this is such an unfair advantage. and yet there's I don't know. 45 bazillion agents around the world and I've touched 30,000 We'll see how many of them are really doing it I Know the coaching clients I taught You Have said planning this year has never been easier. Starting with that first of like ask me up to 15 or 20 questions to understand me, my goals, my ambitions, my work ethic, what it is I'm committed to but ask me those questions one at a time to really understand me, to then help me synthesize and build my plan it.

It's mind-blowing What's possible? Okay, we're We're nerding on a chat Gbt, we all need to invest in that company. What is Number Five? Will you teased us The number Five way That I'm going to crush on Social, build my brand and make 2024 even better? What do you got for us? All right? and and the reason I Tease it? It's also app propo for social media because you have to have a hook right to get people to the end of your content because we live in a three second. Society Perfect. I Had a feeling there was a hook in this strategic yes, number Five.

So it's it was funny. Uh a while back the CEO for Instagram came out and he was talking about where people spend their time on the platform right? and he was like they spend their time on the platform in the stories and in the DMS yeah they're going less and less to the feed and I'm like, okay, what's the strategy we can use to keep creating the content we're creating Because creating content for your feed, whether it's Facebook or Instagram or LinkedIn or whatever it is that creates awareness and brand awareness, right? But it doesn't necessarily build community and generate leads. That's where stories come in. Okay, so I have a clear story engagement strategy where I've been testing this with my own business and testing with a lot of my coaching clients and it's a super simple strategy is every four to five days we post a story The Backdrop typically is a pretty house, right? you know, maybe something in their Market Maybe not maybe a short little clip of a walkthrough that does not have a voice over and ask a simple engagement question with a story sticker on it.

It's either a yes, no or an easy PLL to fill out right? Do you love your neighborhood or are you ready to move? Love it? Hate it. Ready to move? Okay, yeah, yeah and there's a super simple one and you're going to be like why is this he working and I don't know why it works, but it works. But you post a picture of one of your listings, an inside picture super sexy pick or somebody from someone in your office want info, email DM me for details and has a little sticker right there. That simple message I Had one of my clients, you know Vanessa Riley right? She's one of our favorites, right? Yeah! I've had her doing this strategy every four to five days.

She's had hundreds of leads over the past two to three weeks. scheduled buyer appointments, listing appointments, and signed buyers just from doing that simple strategy every four to five days. I've got a list of about 15 of these different questions that I'm happy to share at any point in time. DM Me: if you guys want me to put a list together or something, but there's 15 different questions we're seeing.

Lots of responses to yes and it's simple. engagement polls, stories, questions I do the same thing on my Instagram I Do it in my Facebook for my personal clients here. but it's super simple simple because if you give people too many options, they don't know what to select. yes if you just say hey, do you have any questions Question Mark: well, you didn't give you have to give them a question they could say yes or no to or pick an answer because you want to eliminate all of the possibility that they're just going to keep swiping right.

Something Super quick and engaging. And here's one: I Love Would you hire your real estate agent again to sell your house? Yes, it was awesome. Maybe it was okay. No, it was really bad that one has gotten some amazingly interesting respon.

I Love that one It's good. Every seller lead is an abandoned seller or homeowner by agent. I Love Exactly. And it starts so many conversations right? and it start goes.

And once you do the the story sticker, it goes right into your DMs right? So there's another thing that I really believe in. It's called Engagement Velocity. Okay, Engagement Velocity is right before you post you go back in, check your poll. DM Every single person that responded to the poll collect all the email addresses because oh yeah, a Sidetrack here another one that we've been using that works great.

Do you want a list of all the new construction homes in insert Market I Had one of my clients Isaac do that. He had 67 people reply yes and he collected 67 email addresses for his database list and had 23 conversations from one story post. That's good. It happens day in and day out.

So anyway, Engagement Velocity respond to all of those DMS get into all that content, then make your next post and then go back and then hit the comments section. So do all your DMs first yeah, make your post, go back. Hit the comment section. it gives that boost.

It's the rising tide, right? It's the tide. Riser It brings that content back into the Forefront because if if Instagram or LinkedIn or Facebook sees you engaging with these people, who is going to get shown your content. Those people. Yeah well.

The game. yeah it is. I Mean and and quite logically, it's like if you're the one who sent a DM to some person and their phone goes and they look and they tap a notification and now they're in the app because of you. You that's a very like.

fingerprints are there and they're going to definitely prioritize your content. It's smart. I Also think that what's smart is the use of stories. Uh, right now the actual social media parts of Instagram that remain.

Yes, there are comment threads that are vibrant. but more and more we're seeing comments from people that we don't really know. the the close personal Network aspects of feed posts are becoming. It's becoming more and more impersonal.

Yes, but the stories remain personal and you use the example of Vanessa Riley who. She's such a rock star in our ecosystem. Yeah, um. I would also add to it that Vanessa's earned the right I Think to make those kinds of asks on a recurrent basis because she's also contributing such incredible value and substance through all of her content.

And so I think it's appropriate that you made this to the last point because it stands on the shoulders of everything else. If you don't do all the other pieces that you talked about, you can throw these Ctas out to an audience that's not paying attention. But if you taken the time to build the audience and Leverage The platforms and You know your people and you're offering value and then you make those asks, that's the right moment to capture the intent. And so I think that's the right way to finish Really really clear on what's the platform like it's Instagram I was like, all right, let's get really, really, really clear on who your ideal client is.

Okay, we know who your ideal client is and then we tested content for that ideal client until it hit right Once we found the right formula. it just happened probably two three months ago. he's already gotten under contract and closed with clients he's getting. He's quadrupled his follower account and they're all local followers because all the content was locally SEO based.

Yeah, and then he's doing these story strategies and starting to get engagement on these. He's booking appointments almost every single day from following each one of these five points that we've talked about. It can work. When you don't think it's going to work, all you have to do is have a clear strategy, someone to keep you accountable to that strategy and pivot if you need to Pivot and then be consistent above all else.

I Love it I Love it! Well this was an awesome show Jason Thank you also for jumping in today and being a part of this. I Just notice we're twinsies too. Yeah yeah you guys! I Didn't get the memo but I got the blue so I'm not at the beach either. Yes for for the person listening to the audio, we all dress the same today.

Yes, you guys did all right so will Draper Thank you so much for being on the show As always my friend. I Just I appreciate you so much and the work you do as an agent, as an influencer, as a coach for us. the connection that you two have only good things to come. Make sure you're following will if you're not already on.

Instagram Obviously that you know that agent count is growing every single day. So let's wrap it up. thank you so much! You're probably going to share this with three or four of your friends. You're definitely going to send this to a buddy that is struggling with social media.

or maybe just maybe you use it as validation with another pal that you're like see this is why I'm kicking ass. Will said it. Jason said it. This is what I'm doing all right it thank you so much, will go back to your vacay and we'll see you guys on the next show.

Take care.