The #1 question I get again and again is…where should I be focusing my time and money to generate business?
In today’s episode I give you the 4 CORE LEAD SOURCES all top agents focus on….and so much more!
First things first…assessing where your business is today.
Is it a Start Up? (under 5-years in real estate)
Are you solely focused on Growth? (hint: this is where all efforts must connect to)
Are you in the Cash Cow phase? (more than 10 years in the business)
Would you consider your business a Fading Winner? (an enormous amount of agents are here…crushed it with one skill set and now needs to round it out)
Does your business need Restructuring? (was focused on a niche that’s no longer booming)
Here’s a secret: Everything leads to GROWTH!
The next step is to plan how your business will continue to GROW.
In order to identify the lead sources that are best for your business, ask yourself these important questions:
1. What’s worked best? Where’s the sweet spot where most of the business has come from (almost seamlessly)?
How can the process be better? Is there a better offer? Is it being marketed on multi-channels? Can it be outsourced? IS THERE A PLAN?
2. How well do you know the market? Are you looking at the hot sheets multiple times a day?
3. Do you know yourself? What actions are you most comfortable doing?
4. Focus on the CORE FOUR!
At the end of the day there are FOUR CORE LEAD SOURCES.
1. Database: Are you maximizing the use of your database? Have you created a map of your database to quickly identify your influence in markets?
2. Geo Farm: do you have a farm?
3. Online Marketing: 2/3 Direct Response (an immediate call-to-action) and 1/3 Branding (advertising a just sold)
4. Open Houses! Tried and true.
If you follow these steps you will have a successful real estate business. When you’re ready to expand your skill set and get serious about having a real estate business that you love, sign up for a complimentary coaching consultation with one of my team members.
I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email:
http://bit.ly/TomFerry-VideoTraining
Download FREE Agent Scripts and Tools:
http://bit.ly/2lIlxOs
Get a FREE copy of my new book:
http://bit.ly/2lJoHS6
Tom Ferry Coaching:
http://bit.ly/2lICqJ5
Tom Ferry Events:
http://bit.ly/2Cxm1lc
Join Tom's VIP List:
http://bit.ly/2qagUSM
Connect with me on my other social channels:
Website - http://TomFerry.com
Facebook - http://facebook.com/TomFerry
Twitter - http://twitter.com/TomFerry
YouTube - http://youtube.com/CoachTomFerry
Instagram - http://instagram.com/TomFerry
Podcast - http://soundcloud.com/CoachTomFerry
In today’s episode I give you the 4 CORE LEAD SOURCES all top agents focus on….and so much more!
First things first…assessing where your business is today.
Is it a Start Up? (under 5-years in real estate)
Are you solely focused on Growth? (hint: this is where all efforts must connect to)
Are you in the Cash Cow phase? (more than 10 years in the business)
Would you consider your business a Fading Winner? (an enormous amount of agents are here…crushed it with one skill set and now needs to round it out)
Does your business need Restructuring? (was focused on a niche that’s no longer booming)
Here’s a secret: Everything leads to GROWTH!
The next step is to plan how your business will continue to GROW.
In order to identify the lead sources that are best for your business, ask yourself these important questions:
1. What’s worked best? Where’s the sweet spot where most of the business has come from (almost seamlessly)?
How can the process be better? Is there a better offer? Is it being marketed on multi-channels? Can it be outsourced? IS THERE A PLAN?
2. How well do you know the market? Are you looking at the hot sheets multiple times a day?
3. Do you know yourself? What actions are you most comfortable doing?
4. Focus on the CORE FOUR!
At the end of the day there are FOUR CORE LEAD SOURCES.
1. Database: Are you maximizing the use of your database? Have you created a map of your database to quickly identify your influence in markets?
2. Geo Farm: do you have a farm?
3. Online Marketing: 2/3 Direct Response (an immediate call-to-action) and 1/3 Branding (advertising a just sold)
4. Open Houses! Tried and true.
If you follow these steps you will have a successful real estate business. When you’re ready to expand your skill set and get serious about having a real estate business that you love, sign up for a complimentary coaching consultation with one of my team members.
I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email:
http://bit.ly/TomFerry-VideoTraining
Download FREE Agent Scripts and Tools:
http://bit.ly/2lIlxOs
Get a FREE copy of my new book:
http://bit.ly/2lJoHS6
Tom Ferry Coaching:
http://bit.ly/2lICqJ5
Tom Ferry Events:
http://bit.ly/2Cxm1lc
Join Tom's VIP List:
http://bit.ly/2qagUSM
Connect with me on my other social channels:
Website - http://TomFerry.com
Facebook - http://facebook.com/TomFerry
Twitter - http://twitter.com/TomFerry
YouTube - http://youtube.com/CoachTomFerry
Instagram - http://instagram.com/TomFerry
Podcast - http://soundcloud.com/CoachTomFerry
where can I find the marketing plan referred to on this episode? Thank you
Hi Tom, I am a new realtor and I saw this video, it's amazing. To start real estate with my current courier job I am struggling lot. Please advise to make my life easy. I need to know from should I start to get my first house listing or first buyer. Thanks
Thank you
What is the service he mentioned speedo ? How is it spelled ?
I love the show it kind of lift up my spirit selling real estate
watching this in 2021, Is it still working?
Fantastic video
Tom can you do a Lead Sources and tactics for 2019/2020 please.
“Focus on the core 4” – great takeaway! 👍
Love watching these old videos. Focus on growth!
Amazing content…
I want to be Tom Ferry when I grow up, he is so cool :)) Seriously, I love his vibe!!
What should we be looking at or studying from the hot sheets? I’m
confused because I’m in a large city …. so I’m not sure where to focus when looking at real estate data
Biggest takeaway – 1) Learn to sell your fees and no price reduction 2) One hour a week (Wednesdays) focus on your business development (growth, expansion, direction, strategy, goals, etc..) 3) Spend a minimum of 30 mins a day objection handling
I'm going to be 💯 and say that everything you are teaching makes perfect sense . I'm truthfully, glad that I came across your YouTube Channel. Very informative , professional , you're such a good vibe for inspiration . I literally see myself competing in this race and retiring early in first place . And staying there ;). Because the sky is no longer the limit :D. We have jetpacks now!
100%
I can't find the sites you talked about when getting more information about contact information for your database
Has anyone found a good way to automate their follow up sequences? It's taking up so much time
Did he say "Speedion"?
Downloading your vids and will watch on smart tv tonight, looks promising;)
Great information to move your business to the next level! Get a daily dose of Tom Ferry
Great info!!! I'm going to put a map of Austin in my office and make everyone who enters place a labeled pin on their home address! Love it!!
This was so awesome! So informative. Thank you Tom Ferry!!
Still in school. About to finish. Setting my mind right and taking notes from Tom Ferry! Business plan almost complete for the year. I already feel confident about what I need to do thanks to you! Thanks Tom for what you do.
Thanks for sharing,very useful stuff and awesome keep sharing more.
always AWESOME!
I'm a new agent. What books and what audios do you recommend?
amazing! I'm so happy I've signed up for coaching with Tom Ferry! Tom, where can I get or download the instructions you mentioned in the video?