Hey everyone me kevin here well, well, well, look at this notification! I got right here. This is terrible. I'm gon na read you this notification right after i mention this. Video is brought to you by public.

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This is a notification from youtube and it says less revenue from ads. I went into this year saying people are going to spend more money on ads. Why were people supposed to spend more money on ads because kathy woods said inventory was going to go up and i believed her and inventory is going up. Well, i'm like all right.

Well, naturally, if inventory is going to go up, you know you got to cut prices uh or you advertise more, so you either advertise more or you cut prices or you do both. So i figure okay well advertising's, probably gon na do well, that's not what's happening because now everybody's worried about a recession and instead of advertising more people are cutting advertising. We're gon na go through some numbers here. I'm gon na show you some numbers too, but first less revenue from ads common reasons.

This may have happened on your channel less expensive ad formats, in other words, advertisers like yeah. We don't have as much of a budget to provide more expensive ads fewer, similar fewer high paid ad campaigns that advertisers reserved targeting your audience. In other words, not only do we have less expensive ad formats, but advertisers are like yeah. We don't want to spend as much on you guys and gals well like there are like nine guys for every girl watching this right now.

So, if you're, a girl shout out in the comment, please, okay, i'm gon na read them today. So then, less advertising activity in general on youtube, which can correspond with certain events times of year, your content or other factors like recession. Okay, let's go through some actual numbers here. Well, actually these are some really cool numbers.

We got to go through those, but before i reveal some actual numbers here, let me just say this: this is not just youtube. Okay, sponsors in other areas of the social media world are actually canceling some contracts now, and this is something that was unheard of in 2021, so you've got sponsors coming and going yep nope. No thanks we're just gon na not do influencer campaigns anymore uh. That's that's! Obviously, a bad time, because if you get less advertising well a it either means they're worried about a recession or b influencer marketing sucks and i don't think influencer marketing sucks.

So i don't think it's that. I think it's because they're worried about a recession they're not just seeing they're, maybe just not seeing the roi on like brokerage style products right. So some sponsors - you might not be hearing about anymore from the community of creators, because they're canceling, i haven't been cancelled on any sponsors, yet i'm just hearing this from the community so take that as just like a sort of anecdote, we do know that from earnings Calls though, businesses are starting to cut ads we're seeing that i mean uber was talking about this uh many companies are starting to cut ads. This is a problem in earnings, calls right we're seeing that evidenced in our youtube analytics.

Let's talk about those youtube analytics and uh. If you get embarrassed by these uh youtube analytics at all um, you can learn about how to get these youtube analytics as well. By going to metkevin.com, join and checking out, the youtube course check out the youtube course linked down below by going back kevin.com showing you'll, learn everything that i know about making youtube videos and succeeding on youtube. All right here are the statistics to the channel.

We haven't gone through these in a while, so 2022.. First thing i notice is at the top right. It says our playback revenue essentially is down 21 compared to august 1st to december 31st. So that's q3 q4 of the year, but 21 is you know a pretty decent drop.

Then you'll see the monthly estimated revenue on the left side and you can see the declining trend january 125 thousand dollars. 125. 000. It's still pretty incredible.

It's still amazing! Right again. This is why check out the youtube course: matt kevin dot com join it's a money business but anyway just look at the trend and learn what you can from it january 125 february 122 march 119 april, 85, 000 may uh 97 000, and i want to say, For the last 30 days, we're probably on track for somewhere around 90, but obviously you could see june at the bottom they're ongoing it's just at 2k, and revenue takes a couple days to show up anyway. But anyway point is it's going down? It's trending down, not only is are our numbers trending down on youtube, but we're seeing businesses start slowing down on ads sponsors canceling, and this is a big issue, because there are two things that you want to take away from this. If there are companies that spend a lot of money on ads, there's a chance you're going to see the efficacy of those ads go down like in my last video, i talked about shift technologies, big danger.

They spend lots of money on ads, that's how they get. People their platform, but if people don't want to buy used cars or their advertising starts sucking, they have to spend more they're going to run out of cash and go bankrupt, big risk. But the other thing that you want to pay attention to is some of my faves, i hate to say it, but trade desk, google, okay, these are companies that are at risk when you have advertising go down and it's normal for advertising to go down in a Recession, everybody starts tightening the belt and cutting you hear about all the layoffs going on. You saw the companies that i talked about cutting and laying off, because you follow me on twitter at real me, kevin right, but anyway, short video.

Here little warning for you check out public by going to medkevin.com public. Thank you so much for watching links down below and we'll see the next one bye.