While Tesla has had massive success selling electric vehicles, Apple looks to outsell Tesla either through Robotaxi software or even an electric vehicle. In this video, I unveil Apple's Secret Plan To Outsell Tesla.
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Apple already has plenty of devices ranging from smartphones, laptops and watches, but believe it or not. Apple has plans to take over the electric vehicle space apple's project codenamed titan has been going on for years now and with a cash balance of 100 billion dollars. The company has plenty of money to spend on new projects in this video, i'm going to cover apple's secret plan to outsell tesla and evaluate whether or not the company has a chance if you're new to the channel. Please consider subscribing for more content like this and let's get right into it.

In order to undercover apple's plan to outsell tesla, we need to backtrack into apple's history with its electric car project. The involvement first started in 2014 when apple ceo, tim cook created project titan. With the mission to dominate the electric and autonomous driving space cook assigned former vice president of ford, steve zadesky in charge of the project and hired other prominent auto executives, including the former president and chief executive of mercedes-benz's research and development department and an anonymous transmission engineer By 2015 apple began, offering incentives to tesla employees to leave tesla and join apple in total apple, hired 1 000 engineers to work on projects. Titan rumors began to go around with apple's undercover project, as carl icahn, a famous american businessman stated that he believed apple would release a car in 2020 and that it would be the ultimate mobile device.

The sydney warning herald which releases daily compact newspapers also caught on to the rumor, stating that production would start as soon as 2020.. By august of 2015, the guardian reported that apple was looking to use a testing ground for autonomous vehicles. This testing ground is the former concord naval weapon station in concord, california, also known as gomentum stadium. While it became obvious that apple was working on an autonomous car, tim cook attempted to keep the project secret.

Randy iwasaki the owner of gomentum stadium, stated. We had to sign a non-disclosure agreement with apple. We can't tell you anything other that they've come in and they're interested one month later, apple began meeting with the california dmv to obtain a self-driving permit. This confirms the fact that apple was working on an autonomous driving car.

However, while cook was developing apple's autonomous driving software, he still had larger plans for the future. The wall street journal reported that apple was working on a battery electric car that would be released in the next four to five years. In october 2015, when talking about the car industry, tim cook stated, it would seem like there will be a massive change in that industry. Massive change.

You may not agree with that. That's what we think we'll see what we do in the future. I do think that the industry is at an inflection point for massive change shortly after apple created, another project codenamed baja in partnership with torque robotics, to attach sensors with lexus suvs. By this time it became quite obvious that apple was working on an electric vehicle tim cook's effort to keep the plan secret had failed and elon musk took notice.
In 2016, elon musk told bbc that it was obvious that apple was making a compelling electric vehicle. He told them it's pretty hard to hide something if you hire over a thousand engineers to do it. Apple's ambitions continue to grow further, as in may 2016, reports show that apple was looking to create electric charging stations on july 29, 2016 apple, hired dan dodge. The former ceo of blackberry's automotive software division, according to bloomberg dan shifted project titan's focus on creating the autonomous driving software for its electric vehicles in this reboot apple had dozens of layoff rounds, but the team still consisted of 1000 engineers in june of 2017.

Tim cook told bloomberg that apple was currently focusing on autonomous systems which may or may not lead to the development of an apple car. A few months later, apple employees, yinzo and one saltuzal published a paper about using a convolutional neural network for detecting 3d objects with lidar. This paper unveiled apple's vision to dominate autonomous vehicles with lidar technology. By 2018, it started to become clear that apple was serious about its involvement in electric vehicles.

Apple had 70 self-driving permits and also had 27 self-driving vehicles registered with the california dmv. It was around this time that apple decided that it couldn't complete this project alone. An article by the new york times announced that apple attempted to partner with bmw, mercedes-benz, nissan byd, auto mclaren and volkswagen. However, only one automaker decided to accept apple's partnership.

Volkswagen in this partnership. Volkswagen would produce a shuttle van based on the g6 transporter platform and apple. Would help with the autonomous driving software while apple poured millions, if not billions, of dollars into projects titan? For the most part, nobody knew how much progress they made. As a result, a former apple employee attempted to leak trade secrets about apple's secret autonomous driving project.

However, this employee was caught by the fbi and was charged by federal prosecutors by this time. Apple had 5 000 employees in project titan, but all of these employees had to sign a non-disclosure agreement. We don't know who this apple, employee was leaking. The information to and many speculate that a company was attempting to steal some information.

Let me know what company you think tried to steal the information in the comments section below at this time. Apple was still attempting to get some employers from tesla in august of 2018 apple succeeded as we saw doug field. The former senior vice president of engineering at tesla become the leader of projects titan with doug at the helm of projects. Titan apple began to file patent applications, for example, apple filed a patent that was based on the facts that apple's autonomous cars warned riders.
What the car would do before it made them apple, also bumped up their driverless cars, as bbc reported that apple had 66 driverless vehicles that were registered with the california dmv and 111 drivers to operate these vehicles. A few months later, in january, of 2019 apple laid off more than 200 employees in projects titan making. It seem like apple's plans for its self-driving car had diminished. However, the truth is that projects titan still has thousands of employees and may be nearing the release of its vehicle in june of 2019 apple acquired an autonomous vehicle startup named drive.ai, which manifested the facts that project titan is not only still here, but is still growing.

Now we've covered the leaks that we know about so far in project titan, but how close is apple to its new car, in short, apple plans to release the vehicle or software very soon, whichever one comes first originally apple had plans to release the vehicle in 2020, But new reports are showing that apple plans to debut the vehicle in 2021. Rumors are that apple's car will be named the i-car, and if it follows apple's previous plans, it likely won't be able to have level 5 autonomy yet because apple's plans are extremely secretive. We really don't have much information on project titan. However, given the facts that apple has a huge cash pile of 100 billion dollars, the company is likely spending a decent amount of money on the project.

Now, personally, i don't believe that apple stands a chance in making a large dent in the electric vehicle space. Apple phones are heavily reliant on outside suppliers and they will likely outsource the manufacturing for the apple car when it comes to tesla. A lot of the manufacturing process is vertically integrated in order to improve margins and apple, doesn't have the same experience with manufacturing and designing each part. Another issue i see is the economies of scale, as tesla has had plenty of experience, with scaling from the tesla roadster to the model 3 and y.

On the other hand, apple doesn't have much experience scaling with electric vehicles and it'll be difficult for them to catch up with tesla at a fast pace. Now don't get me wrong. Apple's involvement in the vehicle space is certainly exciting. I'd love to see apple's integration of its ecosystem with the icar and it's all just a part of elon musk's goal to accelerate the world's transition to sustainable energies.

However, project titan seems to be an attempt by apple to get a piece of the autonomous future ahead of us. This is similar to google's entrance into smart watches and smartphones. Google's upcoming pixel watch and phone may be enticing, but it lacks the years of branding and development that apple has in the smartphone space. Let me know whether you think apple stands a chance in the eevee and autonomous space in the comments section below.
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By Stock Chat

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33 thoughts on “Apple’s secret plan to outsell tesla (apple car)”
  1. Avataaar/Circle Created with python_avatars msdm83 says:

    In house vertical integration does not necessarily improve margins. Iphone is about as vertically integrated as tech hardware gets. And its still has a lot of component parts.

  2. Avataaar/Circle Created with python_avatars MrHoncho says:

    Apple won't outsell Tesla lol. They will sell luxury overpriced products, while Tesla is moving into all vehicle categories and price ranges.

  3. Avataaar/Circle Created with python_avatars Christopher Robin says:

    Stand by for the announcement of Tesla phones, made in the USA.

  4. Avataaar/Circle Created with python_avatars SSsteve says:

    If Apple is going to price their cars like their Iphone, there will be a few people that will be able to afford it, especially that Tesla is coming out with a $25,000 car.

  5. Avataaar/Circle Created with python_avatars fascialata says:

    Apple maybe making autonomous software but not vehicles. Tesla has 1st mover advantage for factories to produce EVs.

  6. Avataaar/Circle Created with python_avatars Mike Motii says:

    They already know that he was trying to give the secrets to XPENG in China

  7. Avataaar/Circle Created with python_avatars Pawan Thakre says:

    With very Update Your Old car will get slow😂😂… Whr thr is a Fortune thr a scam – God Father

  8. Avataaar/Circle Created with python_avatars GigaCam says:

    it's cool but they aren't going to give you a charger so like it's not gonna happen 😆

  9. Avataaar/Circle Created with python_avatars 19grand says:

    I cant see how Apples business model could create a car and fit it into the market. Dyson tried and spent billions just to get a prototype only to realise he couldn't manufacture it.

  10. Avataaar/Circle Created with python_avatars Nursultan Tulyakbay says:

    Ya, I just don't see an Apple car in the future, sorry.

  11. Avataaar/Circle Created with python_avatars J D says:

    Tesla hasn't yet managed to land a fully self-driving car, not even a test car.

  12. Avataaar/Circle Created with python_avatars jyan21 says:

    Apple will never outsell Tesla. While Tesla strives to bring affordable electric cars to the masses, Apple will bring uber luxury cars to the ultra-rich. While Tesla tries to find ways to lower the cost of electric cars, Apple will try to find ways to lower their costs at the same time increase the price of their cars.

  13. Avataaar/Circle Created with python_avatars AM Fun says:

    Apples acting like a crook by taking former employees from tesla and tries to steal ideas

  14. Avataaar/Circle Created with python_avatars tosheee says:

    Will see a new auto products next, like “iWrench”, for $1500

  15. Avataaar/Circle Created with python_avatars ArchverseWiki says:

    Apple Car will be probably The most expensive car in the world like $90,000 or $500,0000

  16. Avataaar/Circle Created with python_avatars 33Chimel33 says:

    Tim, when I said "mobile phone", I didn't mean it to be that mobile, and at most, one scroll wheel, if any, not 4 of them.

  17. Avataaar/Circle Created with python_avatars Naranbaatar says:

    yeah apple should make a reusable star ship, electric cars, neuro transmitters, boaring company satellites, renewable energy, battery cells artificial intelligence and every manufacturing must be in the us, so good luck with your overpriced made in china every possible sized monitors with cpu that you cant repair yourself or your friend, i used to own apple products when steve jobs was alive now apple is a greedy company living off a great mans legacy

  18. Avataaar/Circle Created with python_avatars Futurist Dreamer says:

    Apple Car:

    Price: $199,999
    Support: 3 years
    Car auto-brick: 4 years
    Trade-in value after 2 years: $12
    Tire replacement: $4999 for 20,000 mile tires

  19. Avataaar/Circle Created with python_avatars Dany Chang says:

    Why do great apple just shoot a rocket to the space to upgrade apple

  20. Avataaar/Circle Created with python_avatars ToMT07 says:

    Hahahahhahaha apple cant even develop a phone battery that can last 1 day let alone a car battery thats any good…….. If they do outsell tesla it will be by using their batteries.

  21. Avataaar/Circle Created with python_avatars Sinisa Milisavljevic says:

    Knowing that Apple charges $999 just for monitor stand, they can't outsell Tesla with the price of $2499 for spare tire.

  22. Avataaar/Circle Created with python_avatars Gammon says:

    Never going to happen 😂 apple are a 1 trick pony and Xiaomi will soon take a big chunk out of that. People that think otherwise, my stock in Xiaomi has given back more than apple this year and it will continue

  23. Avataaar/Circle Created with python_avatars L.R. Norris says:

    competition mKW THE world go round. Good for the consumer

  24. Avataaar/Circle Created with python_avatars Bill Roberts says:

    i see all the car makers against tesla, soon it will happen. Tesla stock will drop.

  25. Avataaar/Circle Created with python_avatars ghr says:

    Good luck Apple. You are already losing to Tesla! I hate everything from Apple!

  26. Avataaar/Circle Created with python_avatars MCKornbred says:

    $250,000 for the base model. Apple car Pro starts at $500,000. Tires sold separately.

  27. Avataaar/Circle Created with python_avatars Tim Yarrow says:

    Note that half the prospective partners Apple approached to develop FSD autonomy, half have since dropped out of the autonomy development market.

    To the point: even assuming that Apple has designed a great BEV with great supporting software, it means nothing until they can mass-produce it. They're YEARS away from that capability. meanwhile, keep your eye on how astonishingly fast Tesla is pushing ahead with ramped production in Shanghai, never mind how fast Berlin and Austin factories are building.

    Apple out-Teslas Tesla? Won't happen. Apple might find a way to compete in the 2030s. Tesla's locked up the 2020s.

  28. Avataaar/Circle Created with python_avatars vabels54 says:

    Fair competition is usually good for all. The (vertical) advantage of Tesla is big. Bezos and Tim have to struggle a lot, in order to stay close.

  29. Avataaar/Circle Created with python_avatars matthew baese says:

    I’d never buy an apple car. It would be over hyped, too expensive, and break 6 months before your contract was up

  30. Avataaar/Circle Created with python_avatars Xi Le says:

    Will Apple Car be a real car or not a real car? Apple had announced
    their TV before which was not a real TV, instead it's AppleTV box.

  31. Avataaar/Circle Created with python_avatars Bob Diaz says:

    Unless Apple is investing large sums of money into battery technology, they'll fail to beat Tesla in a very critical part of the car.

  32. Avataaar/Circle Created with python_avatars David Wayne says:

    The oil mafia will have all electric vehicles engineers assasinated.

  33. Avataaar/Circle Created with python_avatars Luminous says:

    Lidar will never work in rain or snow… Cameras and radar are the way to go.

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