With deep ambitions to take over the electric vehicle space, henrik fisker has failed many times a take on tesla back in 2012, fisker automotive sold the fisker karma, which was a hybrid luxury vehicle that went for over a hundred thousand dollars. However, just one year later, fisker automotive went bankrupt. Henrik fisker claims that he has learned his lesson and will now take down tesla in this video. I'm gon na cover fisker's plans to take down tesla.

If you're new to the channel. Please consider subscribing for more content. Like this, and let's get right into it, while elon musk welcomes competition, henrik fisker is certainly someone. He doesn't welcome back in 2007, tesla paid fisker 800 000 to design the tesla model s after hiring.

Fisker elon gave him access to tesla's trade secrets, business plan and engineering data of the tesla roadster. However, henrik fisker, who is famous for making impressive car designs for bmw and aston martin, kept on giving awful designs for the model s a few months later, henrik left tesla to start his own automobile company, fisker automotive, elon musk, was livid, as he told henrik. All of tesla's business plans, trade secrets and data, and now henrik was starting his own electric car company. With those ideas, tesla then filed a 40 million dollar lawsuit but lost it due to the lack of evidence, elon musk told automobile magazine.

I don't think very highly of henrik fisker at first. I thought i would outsource the design of the model s to henrik fisker when he had a styling company and the initial proposals he came with were pretty good and then, as we got into it, they started getting worse and worse. I was very puzzled as to why he was producing such awful designs for us. It turns out what he actually decided to do was to take our specifications for the model s.

He took that basic plan chopped it got it funded, didn't tell us what it turned out was we were paying him to do styling for his own car, henrik fisker responded to this by stating, firstly, to set the record straight fisker won in court. A judge threw out the case and awarded costs to fisker because of this betrayal. It's not a surprise that elon, musk and henrik fisker are not friends. Henrik was creating his own electric car company, fisker automotive, while pretending to support tesla by working as a designer being paid 800 000.

Now, as we all know, henrik's first attempt to beat tesla failed in 2013, as his automotive company went bankrupt. Nonetheless, henrik is back with a second attempt to take on tesla back in 2012, fisker created a luxury plug-in hybrid vehicle, as the automaker's batteries weren't powerful enough to give the vehicle a substantial amount of range. However, this time fisker is taking a different approach, as he believes, the key to undercutting tesla is to release an affordable electric suv, fisker's new vehicle. The ocean has an 80 kilowatt hour battery pack.

That gives the vehicle a range of 250 to 300 miles for startup. It would seem like this vehicle would cost your house, your heart and your kidney. However, fisker claims that this vehicle costs just 37 500 before tax credits. This is possible because of fisker's so-called revolutionary business model that nobody, including tesla, has done before.

So i think we're doing something completely different than everybody else, and i think that's why we attracted a lot of very prominent investors like blackrock, etc, because they really saw us coming up with a completely different business model. We are rethinking how the automotive industry should really work in the future. I think there's so much inefficiencies. I think the automotive industry is concentrating on the wrong things.

We only do kendrick. Let me stop you give me give me two inefficiencies. Give me two things: you're gon na do different than every other automaker, including tesla yeah. We have uh about 20 million uh vehicle all over capacity today in in the automotive world.

It's totally inefficient, there's no reason specifically for a startup to actually build a new manufacturing plant, we're going to outsource manufacturing. Secondly, the pillar of traditional hardware being the number one we spend too much money too much time. We have come up with a business model where we can bring vehicles to market in 29 months by sharing uh hardware with other oems, and we are well in in plans to do that and finalizing them. Those are two important inefficiencies where today and in the future, we'll have to spend a lot more money on software, a lot more money on the consumer itself, the digital experience and that's where we are putting over our money.

Of course, emotional design is important. Esg is very important for us uh. We have, for instance, a board with three women very diverse board, so i think there's a lot of other areas where we want to concentrate on than traditional automakers do today and i think we're going to see a revolution in industry now, while henrik believes his business Model is incredibly special. It really isn't.

Outsourcing manufacturing has been planned out by plenty of automakers in the past, like nicola motors when it comes to fisker's software plan. It's again not a new business model. Tesla has always put a gigantic amount of emphasis on software, and it's nothing. New fisker also took a shot at tesla on fox news by stating that he was going to create a business that quote-unquote actually makes profit.

It's pretty good, specifically for the price. Again, you know we're starting with a luxury suv and then we'll go into sports cars later. But you know, the main part here is to create a business that actually makes profit and that's been difficulty for any of the ev companies or any any of the big companies that's made evs. So i think we've come up with a really lean business model, uh, where we actually are more like apple foxconn.

If you want it as a really we a digital car company, we sell direct to the customers, so we avoid any middlemen and that's why we can give make such affordable vehicles and also make a profit margin on the vehicles. Another way fisker looks to dominate the electric vehicle. Space is through solid-state batteries. Solid-State batteries have been hyped up for years now, but there are still many barriers that make it not ready for commercial use.

However, fisker believes he has achieved a solid state battery breakthrough. That will allow for 500 miles of range on a one minute charge, but we're also showing our new battery technology that i talked to you stuart about last time, and this time i actually brought it with me, which is solid state battery technology, which this allows you To charge in one minute and get more than 700 mile, if you want into a vehicle hold on a second, i've got to repeat that you just held up a new battery system and you're, telling me that a one minute charge gets you a 500 mile range With that brand new technology, have i got that right and by the way, when am i going to see this? When am i going to see that when can i buy into this? Well, we're looking to get this on the market uh already in the end of this year in consumer products in cars is probably after 2020, because we still need to set up. Obviously, a large supply chain talk to battery makers to help us get this into a high volume production, which is not an easy feat. So it's going to be some time before we get into our car, but we're going to set up our own pilot production line.

Already this year for some smaller batteries in the consumer product, so henrik, you are telling me that this that the breakthrough is there we're now in a position or some point in the very near future to recharge very quickly and get a long range for the car. With their that's, what you're telling me that's what i'm telling you this battery is here. That's why we brought it. I sold my sciences, we got to bring it ces show it not just talk about it all right and here it is hey.

Rick, flexible, solid state, yeah, look, look it's fascinating! That looks to me like a breakthrough. I just want to be sure that i, when i'm going to see it and how much i'm going to pay for it, henrik you're a good man thanks for joining us. We appreciate it, i know you got more to say, but i got ta run clearly. Fisker has high ambitions, but these ambitions seem to be backed up with little to no evidence.

Until i see fisker's vehicles actually being sold with solid state batteries. I'm extremely skeptical of the technology. You also have a goal of bringing solid state batteries. Experts say we are years away from that.

Where are you in bringing solid-state batteries? So solid-state batteries are not going to be in the initial vehicle. We are still developing them. We are actually building about 20 batteries a week at our lab, but it's still on lab scale. We have to get them up to high volume production.

This will still probably take a couple of years, but the point is we now have hardware where at any point in time we can put in batteries, we can add in software to this vehicle when it comes to fiskars cheaper vehicle. It also comes off as suspicious due to the fact that almost the entire vehicle is outsourced, which makes no sense when it comes to bringing costs down. Talk to me now about this ocean suv, and mostly the pricing as you aim, to undercut tesla, for example. Well, thank you, taylor.

You know. One of the big things for me is i've always designed luxury cars for over a hundred thousand dollars and embarking on this venture to really get affordability uh on the street. We had to completely rethink the automotive segment. First, the business model uh: how do we get cars directly from our factory to consumers without all the middlemen? So we have done that via the app we have developed our own app.

That's the first step, second step. I believe that there's a consolidation happening in the car industry around electric vehicles - everybody needs partners because nobody at this moment produces millions of electric vehicles. Let me know what you think about fisker automotive in the comment section below. If you enjoyed this video, please hit the like button and subscribe and i'll see you in the next one.