There’s nothing more instrumental to your success than making your calls consistently.
But things come up.
You have clients to serve.
And honestly, sometimes you just don’t feel like it.
Too bad… those are all just excuses.
On today’s #TomFerryShow, I’m giving you 3 simple tips to overcome the resistance and get you on the phone, booking appointments more consistently.
One of the three is something you might’ve never thought of before.
Unless you’re making your calls without fail, you need to watch this episode.
For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
Keep up with me and what's new on my other channels:
Website - https://TomFerry.com
Facebook - https://facebook.com/TomFerry
Instagram - https://instagram.com/TomFerry
Twitter - https://twitter.com/TomFerry
Podcast - https://TomFerry.com/Podcast
YouTube - https://youtube.com/CoachTomFerry

I got a hundred days left between now and the end of the year. What could i do hey so welcome back to the show coming off just a few weeks ago, at the success summit i asked 12 extraordinary agents. Could you just take the time to share one thing about your business tim smith, talking about billion dollar negotiations? Phil gert is talking about video 12 different agents from three different countries right high end low end, everything under the sun and they all shared the secret to their success. Now, of course, i was thrilled and the audience was blown away because it was so valuable to hear from your peers how they're doing it, but i think i was the only one that caught all 12 of them make their phone calls.

Yes, you want to know what the secret is. They make their phone calls, they call their past clients, they call their sphere, they follow up on internet leads, they fall upon old leads some call fsbo some call expireds. Some even did circle dialing. Some people just made more phone calls than anybody else.

Some of them even went. Here's your real estate update, ding dong. Here's your real estate update now, i know as you're, watching this you're like okay fairy right marketing innovation, all this stuff. Yes, i believe in all of that stuff and here's what i know when you do the thing you have the power and when you don't do the thing you don't have the power, it's that simple and in this business, as in any sales business.

Whoever talks to the most people, whoever books, the most appointments, that's who wins period, end of story. So here's what i wrote down for you ready we've had 266 days already in 2020. How many of those days did you make your phone calls? How many of those days did you send your text? Make your phone calls follow up on your leads call your past clients call your sphere call some new sources of the 266 days that you could have moved your business forward. How many days did you do it now? You might be watching this and saying: oh, i'm feeling guilty well heads up heads up the challenge that you have.

Is you don't understand that see? Making phone calls is easy. The bummer is making phone calls is easy, which means it's also easy not to make phone calls you're busy, you're productive. There was a pandemic. Oh my gosh.

I can't make phone calls here's the problem that mindset that it's easy to do and you're like it's not easy to make phone calls. Hey, siri, call tristan it's easy to make phone calls. Don't tell me it's not it's not a difficult act. The point is this: when things are easy to do, they're also easy not to do and the real challenge that you face.

Is you think it doesn't matter see you think it doesn't matter hey today i can slip today. I don't need to do it hey today. I'm busy hey today. This is happening in the world.

Hey today, that's going on or i'm really busy my schedule totally packed. I've got too much stuff going on or i need some time off. I get it, you think it doesn't matter and that's where you fail see it's kind of like um, jeff olson in his great book, the slide edge would say see. People have a tendency to dig their grave with their teeth and i was like wow.
That's a great statement because we know it's true and here's what he would say. You think it doesn't matter when you order the cheeseburger versus having a salad. Well, in that day, it didn't matter, but do that 200 300 days in a row right, cheeseburger versus a salad, and it does matter because it shows up. You know what i'm talking about.

It's the same thing. You think it doesn't matter because you didn't make your phone calls that one day it didn't make a difference, it didn't make or break you, but when you do it and then you do it again and you do it again and you do it again and again And again, and again and again and again and again, all of a sudden two months from now three months from now six months from now, people are like girl, power girl, boss, how you doing like you're killing it right now. Look at all the listings. Look at all the sales and - and they want to acknowledge you for this right and they're like how did you do it? What was the secret? What was the mailer? What was the thing? What did you post and you're like no six months ago i watched tom ferry show i finally got it.

This is a contact. Sport and i've got an obligation to reach out to my database. If i don't keep my past clients and my sphere and prospects and my leads informed involved engaged, so they can make good decisions and me staying top of mind, someone else is marketing to them. Someone else is spending hundreds of thousands of dollars, if not millions of dollars, to get your database, your sphere, people that you know to go to somebody else's site and do something else, and you think it doesn't matter.

You think it doesn't matter that you're not staying connected. You think a direct mail piece is going to make your relationship better over a phone call over a text over a personal video with a follow-up call. It matters if you're like me, and you believe this is a relationship based business, making the phone call matters easy to do easy. Not to do so.

I wrote down for you three things, just three things i would do if you really like, if you're watching this right now and you're like a darn fairy, okay, i know it. I know everyone's marketing to my database. I've lost business. I i called the past client.

I sold a house to five years ago. They forgot who i am like if i've ever experienced, that in my life that i get it once and for all you're right, i got a hundred days left between now and the end of the year. What could i do? Could i take on that discipline? Could i do the thing as emerson said, do the thing and have the power, or am i going to finish the year saying i didn't do the thing and i don't have the power and it's somebody else's fault every day, what you do matters every day in Business and in life you know it. I know it own that and let's commit so.
I wrote down three things you could do to overcome the resistance, because the resistance right, what is that you're like okay, i got ta, make my phone calls and then, like the resistance, says in your ear, don't you have to go to the bathroom? Maybe you need to check the stock market. Hey. Did you follow up on the joneses? Do we get that transit like and next you know you're gone, and you know what the bummer is. The vast majority of people buy into the resistance.

More than doing the work. Remember, in all acts of ambition, improvement, making yourself better moving your life forward right, the resistance shows up and says: don't do it take the path of least resistance have the easy way eat more cookies sit on the couch watch old oprah. Then the resistance doesn't want. You to build your business, the question is: do you want to build your business? Can you remove the resistance or not listen, to resistance and take action? Here's what i wrote down number one number one thing: do everything to get prepared the night before? Why do most people fail? Okay, i'm gon na go to the office tomorrow's the day you walk in your office you're like john wayne.

Bang you open up the door and you're like i'm gon na get on the phone. I'm gon na make it happen and you get your desk and your paperwork is everywhere and you're like well. The first thing i need to do is get everything organized, so i need to get this over here, and this probably needs to go here and - and you know what i'm talking about the next thing you know 45 minutes have gone by and you did not pick Up the phone, why? Because you didn't prepare the night before the day before, what do you do? Who am i going to call? What's the theme, what's my outcome, what questions am i going to ask? What am i trying to do? Am i nurturing, or am i nudging to get an appointment? Do i want to say hey, do you need to get a refi? Have you had any thoughts of selling like you got to get yourself prepared? So when you walk in it's, if you've ever played a sport in your life, you know what i'm talking about. It's the same thing.

You don't walk out there and go all right girls. What do we want to do? Okay, guys, like anybody got any plays. I don't know: let's just go out there and see what happens? That's what the amateur does the professional says? Okay, this matters spend a little time get it all prepared, walk in the office. Here's my list open up my laptop everybody's there.

I know what i'm going to say. I know what my objectives are. I know how long i'm going to do it for and bam. I go right into it.

Number two. You got to get yourself into peak state. The resistance is going to stop you and the moment your shoulders go like this. I haven't called these people in a while.
Oh i don't feel good about them. Oh, what's going on on instagram, what's going on social media notice, how that makes you feel versus, like hey, siri, call the right and start dying the phone? So what do you do you stand up? You put your shoulders back. You put a smile on your face. I love this one.

I'm a lean mean appointment setting machine, i'm a lean mean appointment machine, oh yeah, like i'm gon na get myself moving and grooving. You want to know why? Because the way you move, your body impacts your mind. So if i'm like, hey man, this is gon na, be super fun. Your mind's like, oh, really, we're about to make phone calls, i'm not sure but like, but your body's, like hey we're gon na, have a good time.

I'm gon na make some phone calls and i literally would then ask myself some power questions. What do i love about my clients? I love my clients, i'm so blessed right. What do i love about booking appointments? Oh, my goodness, every time i get an appointment, it's like uncertainty and certainty together right, the uncertainty of will i get the listing. Is it going to work out? Can i get it? I can do this when i do this, i'm going to move my business forward like there's so much like energy, in that you know when you wake up in the morning and you open up your account.

You're like i got two appointments today, one with the buyer. One, the seller right you're on fire. What do i love about booking appointments? I love it. I love it.

I love it right and then i might ask myself like hey what do i love about? Helping people buy and sell real estate like? What do we really love about it? Oh there's just nothing better than handing a person a key or saying congratulations. We got you five offers and you know let's go through it together, like if you love it, you recognize that this is how you get to do more of it easy to do easy, not to do every day. You do it. It matters every day.

You don't it matters the last one number three i wrote down. You should publish your results. Yes, i'm asking you to literally go like this. Bang just had 10 conversations with past clients and sphere keeping them informed on what's going on the market every day.

I do this, i keep my clients informed and that's what it's all about. Love all my clients and i post it on instagram or on my stories. And if you follow me on instagram you're, seeing that i've now got lots and lots and lots of clients that are literally posting day, you know 100 of 300 of days, i'm making my calls day, 10 of 100 and they're challenging each other by tagging. Me tagging their coach tagging a couple of their girl bosses or their pals, or their buddies as the reminder of that social fabric.

Accountability that keeps us all doing it. Does that make sense. So what do you want to do? You want to get prepped? You want to get your mindset right and then make the phone calls and then posted, so people say wow she's with it. Oh, my goodness, she's 71 and she's making her phone calls.
I want to be like judy right, like you, will inspire people and show people your grittiness and you're willing to do whatever it takes to make a difference and serve them and remember it's a contact sport, that's how it works. So what'd you get is it? Are you going to share this? Are you going to send this, maybe to a few of your buddies and say: hey, let's do this together, let's make a challenge. We got 100 days left what if we did 70 of those days between now and the end of the year, and over that time we talked to 10 people a day. I think that'd be 700 people, omg wtf, that's where's tom ferry, your business would explode, and that is what i want.

So let me know i want to see in the comments i want to see some shares and more most importantly, i want you to remember this. Everything you do matters, it's easy to. Do it's easy not to do make your calls. You.


By Stock Chat

where the coffee is hot and so is the chat

28 thoughts on “3 steps to overcome the resistance to making your calls”
  1. Avataaar/Circle Created with python_avatars Madd Spyder says:

    Omg I needed this. Not a real estate agent but an insurance agent but this translates over all sales

  2. Avataaar/Circle Created with python_avatars C2DaRok says:

    WTF LOL over here

  3. Avataaar/Circle Created with python_avatars Joe Ruggles says:

    Thank you Tom 🙏🏻 unbelievably, this is the first time I’ve watched you speak. Simply awesome and talking directly to me! Here we go… 📱

  4. Avataaar/Circle Created with python_avatars Stephanie sanzotta says:

    The challenge we have is that NY is fining and revoking peoples licenses for dialing

  5. Avataaar/Circle Created with python_avatars Stephanie sanzotta says:

    Again great idea in theory unless you are in NY where calls are banned to expireds fsbos and cold calls

  6. Avataaar/Circle Created with python_avatars Sonia Pagan-Lopez says:

    I will be calling my sphere etc…and Ding Dong will be me!

  7. Avataaar/Circle Created with python_avatars Yolande Barradas says:

    Yesss!!💪🏻🤳🏻

  8. Avataaar/Circle Created with python_avatars John Wieland says:

    Making calls is easy. Not making calls is easy. Doing the thing is easy… so is not doing the thing. How EASY can it get!! Brilliant post…

  9. Avataaar/Circle Created with python_avatars sarah waterman says:

    Oh you are inspiring me right now seriously thank you Tom also I would like to know what kind of holder do you have for your camera or for your phone I need to get one thank you keep on keeping on

  10. Avataaar/Circle Created with python_avatars Amy Garner says:

    As I was eating my Starbucks pumpkin muffin for the 2nd time this week and listening to this, I got the message…step away from Starbucks and get on the phone. I’ll be thinner and richer😂🤗🎉

  11. Avataaar/Circle Created with python_avatars unclealand says:

    Another steaming heap of garbage dumped by YouTube “recommendations” for absolutely no reason.

  12. Avataaar/Circle Created with python_avatars Nadim Hajjar says:

    All hail the sultan of calls!!🎩

  13. Avataaar/Circle Created with python_avatars Timberlong FL Sky Watcher says:

    Thanks tom

  14. Avataaar/Circle Created with python_avatars libertygirl06 says:

    I needed to hear this today. Thanks.

  15. Avataaar/Circle Created with python_avatars Minh and Angela Duong | MADHomesUtah.com | Powered by Coldwell Banker Tugaw Realtors says:

    Thank you! Need this so much!

  16. Avataaar/Circle Created with python_avatars yaniv shmaryahu says:

    Can you make a video for door to door 😁?

  17. Avataaar/Circle Created with python_avatars yaniv shmaryahu says:

    Love this video ❤️ thank you master

  18. Avataaar/Circle Created with python_avatars Samantha Hays says:

    I'm going to share with my Facebook Transaction Coordinator Group – Because when we remind our clients – agents – that they can succeed and help cheerlead them, we succeed.

    As well as all the information here applies to ANYONE in a sales driven industry – but us independent TCs need to remember to hustle too!

  19. Avataaar/Circle Created with python_avatars Scott Hayes says:

    ⭐️

  20. Avataaar/Circle Created with python_avatars Jay Otlewski says:

    Great message! Hearing you talk about the small choices we make everyday has been impactful because I'm the "hey it doesn't matter if I just get the burger today, it's only 1 day" and then making that choice day after day.

  21. Avataaar/Circle Created with python_avatars Edward Haeffer - Associate Real Estate Broker says:

    Absolutely❣️

  22. Avataaar/Circle Created with python_avatars Divine 2020 says:

    This was definitely for me!!! 100 days left, keep me focused Tom!!!

  23. Avataaar/Circle Created with python_avatars Mark Simon says:

    I love this video and your content, your speaking the truth! Fear are social media are just a distraction in life, keep it coming!

  24. Avataaar/Circle Created with python_avatars Alberto AJ Gonzalez says:

    Tom you’re getting better and better as a coach because this business is beyond sales is a mind game. This is not like selling cars or encyclopedias. This is the top of the sales game

  25. Avataaar/Circle Created with python_avatars Cebu Philca Realty says:

    Its inspired me.

  26. Avataaar/Circle Created with python_avatars Edna Wilson Hometown Realtor says:

    Oh Tom!!!!! Did you make this just for me? Holy Cow. I’m doing it!!! Rowing my face off.

  27. Avataaar/Circle Created with python_avatars Its All About The Real Estate says:

    The compound effect. Little things can add up!

  28. Avataaar/Circle Created with python_avatars Police Tube says:

    Tom, please secure your desk there. Everytime you tap the desk it rocks back and fourth and looks like it is about to fall apart. I didn't hear anything you said because I was worried about your desk. Please secure it firmly to the floor. Thanks!

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