Want more, i trust you calls in 2021. You know come list me today, i'm giving you three advanced marketing tactics to separate yourself from the competition stay top of mind for the people. That already know you like you and trust you and modernize your marketing. So welcome back to the tom ferry show today, i'm talking about three advanced marketing tactics that you can deploy.

That'll separate you from the competition, keep you top of mind for the people that already know you, like you and trust, you and, most importantly, make sure you're using the most relevant strategies to connect with people today. So, let's jump into the conversation, the very first thing. I'd like you to do is start sms marketing campaigns. Now you and i both know the power of text messaging studies show today that 90 of consumers would rather engage via text message than actually having you call them you've experienced it.

I've experienced it tris and i were just talking about he goes. I don't even answer my phone. I only want to text so my question, for you is: what's your sms strategy for 2021, i wrote down in a conversation i just had with the ceo of boonetown greer allen. Five different texting campaigns that are producing breakthrough results for all of their users.

Think about how you can incorporate the same with your business. The number one thing you said was hey: if you're doing anything, that's automated in terms of your lead nurturing text, messaging, outperforms, everything calling emailing text messaging, that's where it's at in automated nurture campaigns, number two, whether you have a campaign called best fit leads. You know the these leads are best fit for a house like that or just your buyer leads sending them a text a photo of that new house, letting them know this property just became available schedule a showing by clicking here right. Getting back to you, a simple text campaign just like that for all of your buyers that are the most likely to buy a home like that, you don't want to just spray that to everybody, but instead targeted to let's say 80 percent of their criteria.

Number three using our friends at bombbomb, sending that text video again could be of a house could be of a market update, could be a specific campaign or ask have you had any thoughts of selling and broadcasting that message via text using video to keep your face? Top of mind, with all of your database number four we talked about: how do we increase higher levels of text to phone call, so obviously, with all the rules changing all the time making text messaging on an iphone and other devices a little more challenging? If you don't have that person's information in your phone, or vice versa, in the case of your prospects, make sure that you're leveraging a v card in any one of your text, messaging campaigns sending your vcard is going to let that device know hey they've got some Information on you, they know where you work, what you do, what your email is, and they know your name and your phone number that's going to dramatically improve. When you actually say i want to call this person, so you don't get blocked or, as you see in text messaging with iphones, we now have that other set of people like we don't know who these people are but they're texting you. We want to make sure you're getting direct to that customer direct to that prospect. It's going to increase conversion so make sure you're leveraging your vcard in all of your text campaigns and then the last one number five i wrote down.

Of course, segmentation is always the game, so you don't want to send everybody if you got 500, a thousand 10 000, some of my clients, a hundred thousand people in their database. One text message: you always want to think through who's, most likely to get this message and take a positive action. So we talk about campaigns like sending out people that you sold the house to five years ago, seven years ago, ten years ago, a very specific text, something like hey. The market is totally bananas and you actually put in the text a couple bananas or the market's on fire, and you do the little fire emojis and i wanted to let you know your home's value is appreciated dramatically.

Would you like to know today's home value and what your options are right text and let me know sending that out to 50 100 900 people is going to produce a lot of leads and a lot of opportunities and, most importantly, you're, going to be the most Relevant agent, while others are emailing, which i still recommend and some are making phone calls, which i also recommend and, of course doing, direct mail, which i also recommend. We know that today, 90 percent of consumers would rather get a text and engage with you that way than anything else. Number two advanced marketing tactic for you to take on in 2021 is to go from reviews to video testimonials from reviews to video testimonials. Yes, for a decade, i've been promoting more reviews, more reviews, market reviews over index on reviews, and if you've done it, you know the results, because once again, it's that consumer taking the time to read someone else's experience, say you know what i relate to that she's, Like me, he's like me and if they used her, i feel comfortable using her as well that marketing tactic always works, but this is an advance show.

So the next level of that is to start doing micro, video clips of customers that have worked with you throughout the buyer or seller journey. Let me say it to you again: micro video clips of a wide variety of customers - 5 seconds 15 seconds, 20 seconds 30 seconds of them talking about their experience with you from research, phase, buyer and seller all the way down to ready phase to transaction and post. You can't get enough of these micro clip videos of customers and i actually started writing down things. Like imagine a short little video of this, we started working with sally two years before we actually bought a home.

We were so confused about where we could go and what the best schools were and what our best options were, and she took the time to help us narrow it down and even though we didn't buy for two years, she kept following up and she's become a Great friend and, of course, our real estate agent. Now, if i had that video and i generated a lead of someone that wants to do something in a year or more and i sent it to them, they're going to go wow, you know tristan as an agent or sally is an agent. It's the kind of person that'll follow up and give me advice and be helpful. Two years before i make a buyer decision that is a powerful testimonial.

I also wrote down another example of where they are in the sales process in the buyer journey. Could you imagine if you had a video that said eight eight months before we put the home on the market with terence, he came over to our home. He spent two hours helping us understand how to best prepare our home to sell it for the highest value. He told us where to invest the money to get the biggest returns and we're spending any money at all would get an absolute waste of money.

He helped us so much that we were able to sell our home ultimately with him for 109 of asking price. Now, obviously you and i could write those unbelievable testimonials of the things we want them to say. The key to these is just every time, you're interacting with a customer. Saying hey, you know: what could you send me a quick little video and just say that story again or hey? You know what we're together mass on or whatever and just saying tristan say that again and capturing those little micro moments with their permission to use inside of your marketing.

Now this may sound advanced and it's supposed to because this video is about. How do i get you to separate yourself from the competition to stand out in a very noisy space, and the answer is going back to an interview show i did with my friend ken carey who's, one of the leading infomercial testimonial, creating companies on the planet. They do 25 to 30 infomercials a year and if you've seen an infomercial, whether it was a 60-second clip a 90-second clip or a 22-minute show, they will have anywhere between 60 to 80 percent of the show being people validating their buying experience with that product validating The experience of working with that service, we want to take our marketing to the next level, and this is how we do it. So if you're watching this and thinking yourself that's complex, i'm not sure if i can do it.

That's fine because i'm talking the person that says hey, you know what i'm in a really competitive environment and that's going to give me the edge. I need above everybody else, because we all know we're in the review. Culture and written is one thing. But video is the king or queen of them all matter of fact, tristan.

We should link up the ken kerry video on tom ferry.com because inside there he says there are five or six of the most important questions. If you want to extract the best type of testimonial and that's inside the show, the last one number three, i'm assuming by now you've uploaded your entire database into facebook custom audiences. So you can run low-cost top of mind awareness campaigns to make sure that everybody in your database, research, phase, buyers, research, phase, sellers ready and your past clients and more keep saying over and over again tristan's a real estate agent. He sells a lot of houses.

That's a really good move, but here's a fun fact did you know that google ads manager allows you to do the same by taking everybody and putting them into a csv file? You can actually take your entire database uploaded into google and do exactly the same start running low-cost ads inside of google to create that icu everywhere. Experience for your prospects for your database for everyone, you ultimately know like and want to market to. So those are my three advanced marketing tactics. I'm not sure if i blew your mind or i validated something you're already doing or just got you to think differently regardless.

Let me know in the comments what you plan to do, because, at the end of the day, 2021 from every sign is going to be an extraordinary year in real estate, and the competition is always getting better. What are you going to do to get more advanced, to have more conversations to connect with more people the most relevant way? So ultimately you get more. I trust you come list me calls. That's the game, we'll see you soon.

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