Here We Go Again Part Three of Six More listing Focus Marketing Strategies to Help you generate. You heard it. You guessed it. More Listings in 2024 Once again, welcome to this week of Marketing! I'm Jason Pantana I'm your host and I'm glad you're watching today.

And if you're new to the Channel please make sure to tap that big red subscribe button and there's a little bell icon right next to it if you turn that on. It puts notifications on. So whenever we publish new videos and new episodes just like this, you're the first to be alerted about those episodes and therefore the first to take action on all the ideas. And we have lots of ideas today.

so let's dive in. All right, we're on number 13 and if again, you just started watching, this is a four-part series six per week of 24 Total Listing Attraction Strategies to help you generate more listings In 2024, we're picking it up at number 13 today. These are in no specific order, so if you didn't watch part One and part two, you can watch this and then go back and watch part one and part two. It's simply a buffet of different options that you can leverage in your own marketing mix to generate more listings.

and number 13 is your listing launch strategy. You know when you have listings, leveraging your listings to get more listings is a no brainer. An absolute no-brainer yet. I've come across so many agents who say I don't want to make a listing video for that listing it's too much work or I don't think it needs a listing video and I say what a shame I mean I can respect the fact that maybe there's a listing that is truly not an area where you want any more business because maybe it's a long commute or whatever your rationale may be.

notwithstanding, we know that when a house comes on Market and someone decides to sell and then it sells, that creates a buzz that creates a ripple effect of momentum in the marketplace. and so other Neighbors start to think to themselves, maybe we should sell The neighbors did. It looks like a good time to sell if you're not leveraging the listing launch to be in front of all the neighbors around that sale. You are potentially costing yourself more business I've met a lot of top producing agents who they have a big sale in an area and before you know it, that little sale turns into an entire Geographic farming strategy that lasts for years.

I'm not saying you have to go for years in a specific area, but I am saying let the neighbors see what they're potentially missing out on should they choose to hire another agent beside yourself that your marketing for that seller is so good that every homeowner who lives nearby thinks my goodness, we'd be nuts if we didn't list with with So and so with you because they're leveraging social, They're leveraging postcards, They're door- knocking. they're putting on Mega Open houses. They're pulling all the stops. My recommendation is pull all the stops and make sure every neighbor knows that you are the listing agent of choice and that's specific area.

Next up on the list number 14 is leveraging local business partner relationships and this could be a formal or an informal concept. Informally, it could simply be you being connected with other local business owners now I would ask you what's your strategy I'm not saying just every now and again, you hobnob and shake some hands with some local business owners I'm saying what's your strategy in terms of being calculated in terms of being intentional in fostering those relationships with local coffee shop owners with folks who run the local gym folks who are connected because once they get the sense that you know them and you support their business, that invokes reciprocity and then suddenly they start talking about you to others who are potentially looking to sell their properties or move to the area and you become the agent of choice in your community Because you are a local business and you support local businesses and you become the leader, the team captain. So to speak of local businesses. Now that's the informal side of it.

More formally, you could potentially put together seminars where you invite other local business owners who have Services related to the home. It could audio installation or Smart Homes or different aspects or structural different aspects whereby you coordinate with other local vendors and you put together a homeowner Workshop of some type that would be massively beneficial and valuable for homeowners Because I can tell you I'm a homeowner and guess what? I'm always looking for good contractors, good vendors and building up my own Rolodex of options. Should I have needs? Because guess what? homes have needs and so this could be a massive opportunity to be a tremendous resource to every homeowner in your community. and and then to invite other local businesses into that to lead a workshop.

And you have to think through the the lens of a homeowner who's looking to build up their Rolodex it may seem to you on the surface like who would come to that Uh, I would I would show up to that because I would always be looking to know the right people to help me keep my house in the top shape and it's going to position you as the listing agent of choice. This one's simple leverage local business relationships. You are a local business. be the team captain of every local business, so it all points back to you as the listing agent of choice.

Next up on the list is Portal placements and this is going to be somewhat of a broad stroke: I'll include some some elements here that maybe don't quite belong, but you'll give me the forgiving Grace of this being a bit miscellaneous. Uh, portals represent platforms that are typically data aggregators like Zillow like Realtor.com and platforms such as that and Zillow for instance, you may be aware, has a new product they're rolling out. It's not in every market yet and it's called Showcase and it's an opportunity for you as a listing agent. It costs money, of course, but it's an opportunity for you as a listing agent to decide.

Do I want to give Prem Premier placement? Premier exposure to my listings. Would that be effective in terms of being able to talk about what you can offer to a seller that nobody else can offer which is a specialized placement of their property because of the Showcase feature? Now, I'm not recommending Showcase I'm simply saying you ought to consider to look at the features that allow you to Showcase your listings in a more Prime light and a spotlight on these top platforms because it gives you a talkable difference when you're at that listing appointment with sellers. Now, what's more than that is there are other platforms that aren't necessarily data aggregators, nor are they portals, but this is the miscellaneous part, such as platforms like Next Door and you'll know your own Market But if your Market is uh, a Nextdoor style Market Next Door does offer Premier placement and ads for you to expose listings where other neighbors and homeowners see the property which positions you as the listing agent of choice. I'm simply saying, look across the internet and find the platforms.

the pages, the portals, whatever word you want to give to it that can allow you to show case your seller's homes in a Premier light and then use that as a core talkable difference at a listing appointment and allow yourself to be seen through the lens of Wow. This agent can give us more than other agents can amongst other homeowners who make the decision to list and sell their properties down the road. Portal placements leverage them. Is your brain exploding with how many possibilities there are in terms of marketing channels to be leveraged and you're questioning if your skills or up to Snuff in terms of being able to fully leverage the potential? If that's you, make sure to check out.

Our course is Marketing Pro Marketing Pro are deep dive courses. They're video recorded, they're screen sharing. It's me demonstrating step by step how to integrate certain features like social media marketing on Facebook Instagram Tik Tok and YouTube talking about your SEO strategy to win on Google through your Google business profile, talking about massive pillars of marketing like email marketing. If you're looking to level up your marketing game, your smarts and your knowledge and your skills and your execution in 2024, make sure to click the link in the description for more details about marketing.

Pro Next on the list is an old standby and that is to leverage networking groups like BNI groups like Chamber of Commerce Like any kind of a Business Association Whether it's B2B or B2c leveraging networking groups because they relationships, Real Estate is a relationship business. It has been, and it will be a relationship business. And if you aren't immersing yourself in your circle of vendors I'm talking about insurance inspectors, appraisers escrow. Etc If you're not leveraging those relationships, then you're failing to realize how many conversations they have with homeowners who may be deciding to sell their home.

You need to be the best networked When you look at real estate and how folks generate business. Really, there's three ways to get business. You could zoom out and take the bird's eye view and recognize that any top producing agent is generating business by way of either marketing, prospecting, or networking. It is a combination of one or all of those three.

Maneuvers To get business and networking, networking is an art and a skill. and I ask you the question. especially agents who are more of the The Logical types, more of the I don't want to be in a crowd mixing it types. My question for you is, how are you going to leverage networking groups this year? Maybe you're somebody who's a bit more shy and introverted, so the challenge would be what's going to be your game Plan to put yourself in the room with other people who have the potential of connecting you with prospective sellers down the road.

And for those who are very gregarious and And extroverted, that's awesome. How are you going to quantify your networking? How are you going to measure that it's working this year and that you're legitimately getting referrals and that you're connected to the right people? Networking is a huge element of this business. Are you going to make it a strategic part of it? Again, We're talking about BNI Groups We're talking about. Maybe book clubs? We're talking about any kind of a business.

Meetup Where you can be connected on a recurring basis with people over and over and over again to build and deepen relationships that lead to more business. Now, number 17 is sort of on the heels or piggybacking the last point. and number 17 is referral groups. This is a little bit different than networking groups networking groups.

I'm looking through the lens of these are more personal. You're in a meeting with people. It's recurring. but referral groups could be.

Facebook Groups could be communities or networks of which you're a part. It could be your own brand, your real estate brand with which you're Associated And guess what? it most certainly could be. It could be being a member of the Tom Ferry coaching ecosystem whereby you have those relationships that can be leveraged and experienced on Facebook groups at events and through all our different connection points so that you're connected with other like-minded top producing agents. When I Look at my coaching clients businesses every year and we build out a plan of action for how they're going to generate more business and grow and scale.

In the upcoming year, we do an exercise called lead Sourcing Where which is where you look at where did last year's deals come from? I Wonder are agent to agent referrals a big enough part of your business Where you treat them as if they're their own pillar, their own lead source. And if not, I think you're leaving opportunity on the table. And maybe the first step for you is to put yourself in a community of other like-minded agents who are actually trying to get listings and sell properties and work with clients. You see, there's a lot of agents who say well, I am connected to a lot of Agents but are they the agents who are doing the business Because the ones doing the business are the ones most likely to lead to referrals because they know the clients and so are you immersed in the right relationships.

Talking about Facebook Groups Like our Facebook Groups talking about communities talking about Brands Where are the relationships with other like-minded agents that are yours for the taking should you invest yourself in their lives, in their careers and build friendships that go beyond just connecting at events and turn into real business for you down the road specifically listings. Now, one final note and you've heard me say this. On the other points, you need to be strategic about this What's the plan of action? How often are you going to participate in a Facebook group? For instance, How often are you going to go to events? What areas of the country will you go to based upon migration patterns of who's moving to and from your area and is therefore the most likely to connect you with agents who can give you actual referrals? How will you be strategic about leveraging referral groups from other agents? And last number 18 on the list for today. We got six more coming next week, but last for today is one I've dubbed Fame Flywheels Now a flywheel is a wheel that goes round and round and round and round.

And so there's a recurring nature to what we're describing here. and I'm using the word fame to be a little bit provocative to get you thinking like, what is he talking about What I'm talking about is the marketing pillar you're going to be most known for to build your brand where everybody says oh, you're so and so because I See your Billboards I Hear your radio ads I Get your postcards relentlessly I Get your email I See your videos everywhere. A Fame Flywheel is a marketing channel that is so dialed in that everybody can't help us say you're that agent I See you everywhere Because we know that right now in today's Marketplace there's been a massive flight to Quality Sellers are choosing to work with agents who are the most capable of getting the job done. And what that means for you is you need a brand.

You need to be on the radar of every perspective seller so that they know you're a player. not just a player. you're the player in the game. And if they're thinking about listing and selling their home, they may be wise to talk to you because you have a brand at the end of the day when it comes to listing and selling a house.

A huge piece of that and certainly from the perception of the seller is the agent's ability to Market and expose the property to the largest pool of ready, willing enabl buyers to mobilize the local real estate community and to cause a home to sell. If you're operating without a brand in 2024, you're going to have a hard time getting listings because a brand signals trust. A brand signals confidence that a seller is resting their faith in your ability to get theob job done at the best possible terms. So what's going to be your Fame flywheel? Now, don't try to spread yourself too thin.

It could be Billboards It could be postcards. It could be radio ads, It could be video. It could be something that's more Sweat Equity versus check Equity That's up to you and hopefully your coach to take a look at your financials and a look at your Marketplace and ask the question what's going to be the most effective driver to build And I'm using my word on purpose here. Fame How do we make you famous like a HomeTown hero Where everybody recognizes you as the dominant listing agent of choice? What's going to be your marketing medium? Too many agents complain there's not enough inventory.

Okay, what are you doing to create the inventory? At the end of the day? folks decide to list and sell their homes because they feel like it's the right decision and they make that decision based upon whatever available information is presented to them. Are you the one informing them? Are you keeping them apprised of what's happening in the local? Marketplace so that they can make an informed choice. If you're not marketing to get listings and you're just hoping listings fall from the sky, you're going to be disappointed when they don't because the market is the market is the market and top producers never stop marketing despite circumstances, so hopefully you're listening. You're like wow, we've covered so far in the last three episodes.

18 different tactics and strategies to position yourself to get some listings. I Want to hear from you and know what are you going to do to get more listings? Let me know in the comments. Thank you so much for watching! Until next week! This is this week in marketing a.