Now, the last one before we take a little break, this is the big one. How many of you, how many of you've gotten a lot of value out of this conversation so far, give me just like a little feedback right right, a lot a lot for you to do? No doubt i like that, that's bananas! Thank you! Suzanne! I love it. The thing that the thing that i'm passionate about right now, thank you guys. I see all the comments.

I love it. I just want you to todd stevens from new york. I love you buddy good, to see you man, here's the thing i think most, please take this. The right way plea look up here guys my mother raised me well, please take this.

The right way, your marketing sucks, your messaging sucks and the reason why it sucks is because first you're not looking at what the consumer's expectations are and you're saying the same stuff that everybody else is. So what do the consumers want? They want amazon. Like experience push a button, magic happens, they want a disney experience, they want emotion, they want the five senses right. They want to be wowed by the experience right, but you know what they also want.

Surprise and delights. You know they also want certainty, transparency, convenience and yes, they'd like to not lose money or overpay on anything. I don't think that's a bad thing. That sounds like all of us together, all of us collectively.

We want this, but consider you ready. Here's the challenge right now and fred. I am on a tirade on this. I say it's clear what the consumer wants, but if everybody in the market is saying the same thing, why me look at me? Look what i've done.

I'm amazing! I'm really good at this. You know what they're also saying this is why you should sell now. Oh my god, you got to do it now, it's so urgent, it's so important! You got to do it now. How does that resonate for the client, but my favorite one is look.

I did it again, i did it again and i just summarized what i've seen in the last call it 30 years, and i would argue today look up here, there's a reason why they go to all those websites there's a reason why they go to those websites, Because they use testimonials, they use stories, they use examples, they're bored for sure emily. Thank you so much and and they're tired of hearing that you're number one and everybody else is number one and we're all number one and they're tired of hearing that i should sell. Now, because you're not really speaking to the actual three sellers right now, when you look at the consumer, data, pay really close attention right now and i'm going to show you the realtor.com graph. So you you're clear on where i got this right.

Amanda says they think: who cares because amanda they're not talking to you right, they're, just going? Why me why now so watch this? Here's, the three sellers, people that are downsizing: do they care? Why you or do they care? How do i downsize effectively? How about trade uppers hey i want to! I want to cash in. I bought my home in 2010 for 400 000.. It's now worth 9.50, and i have you know: six. Seven hundred thousand dollars in equity and interest rates are still at three.

I want to trade up, they don't care. Why you? Why now they care about? How do i trade up? What makes the most sense for me? How do i sell this home and not get lost in the shuffle, because the market's so hot that i sell my house for top dollar? But now i need to rent or i need to go, live in a hotel and then you know who's got all the money. The super seniors, the super seniors and they're. Looking for a different message, they're looking for a very different message, why me? Why now look? I did it again, who cares? You know what they want? They want somebody with gray hair telling them that they hired jason dalton and he took care of all of the monotony and the details and more and all you got to do is just look at median age of home sellers.

Here's what realtor.com put out. They said. Yes, look at 45 to 54 years old, that's 17 percent of the sellers last year, 55 to 64. 22 of the sellers, but look where all the money is 65 to 75 years or older you're.

Looking at 33 of all the sellers, william and they're. All in your marketplace and they're sitting on they bought a 400 000 house in carmel that is now sitting on a 10 million dollar lot right. They need a different message. Then.

Why me? Why now look? I did it again so consider you ready. What's the crazy offer you could make that could separate you from the competition? What's the crazy offer you could make that would separate you from the competition or better yet better, yet ready, what's an offer that actually resonates with the majority of home sellers? What is the pain that they're experiencing? What is the convenience that they want? How will you solve my problem? It's not! Why me why? Now, at all my friends now, i am not attached to any of these - i'm not attached to any of these, but i'm going to give you from what we did in a mastermind session with about 36 of the smartest agents. I know we just brainstormed and my assistant captured every one of them. Let's take a look at the list.

You ready highest price every time guaranteed how about that for a headline versus uh. We can get you top dollar. Look look up here. How many of you think in today's market there is a segment of homes that come on the market that are going to sell for the highest price ever right? That's the market we're in, but why not use it in your advertising highest price, every time guaranteed.

You know what my favorite one is: look at the bottom one. Would you like a crazy offer on your home? Would you like a crazy offer on your home? Does that speak to people? What do you guys think versus just listed just sold versus look? I did it again: you want a crazy offer on your home, how about refresh and relax think about the super seniors, refresh and relax. You deserve a stress-free sales process and you type that into conversion.ai, and it says we're going to put you up in a hotel. We're going to completely deck out your property for a few days, we're going to launch the listing on friday and by friday night, we'll be presenting 18 offers or more, and you spend the weekend in the hotel on us relaxing.

While we take care of everything else, i have moved six times in the last now: seven years, building a house that didn't get finished and had to move again and then lost my lease on that one and had to move again and then moved again and then Finally, moved into my house four years later, only to buy a house in dallas and move again. If you ask my wife, how does she feel about moving? She would say to you the following: moving sucks everything about it, the agent she says. I love my agent. Every time they are the best, but the process of packaging up getting everything ready make it.

She said it's the most horrible experience for someone, that's busy, and yet no one ever talks about it. But look at that bottom one. Would you like a crazy offer on your home so william, i'm doing this with my team plus guys - and you know we're live in dallas and one of my clients in canada, because the canadians couldn't fly down. Paul rushforth will do 800 transactions this year mega team.

Long time, coaching member, he immediately sends crazy offer for your home, an email to his marketing director and says, build me a website and she builds a landing page. Just like this. Would you like a crazy offer on your home? The real estate market in ottawa is so hot and fluid. You can easily ready say what market value is or who can say what market value is.

I'm sorry, i screwed that up who could say what market value is we get our clients crazy home offers, and then you know what he started doing mike. He started running facebook ads, want a crazy offer on your home to this as a squeegee page right to this as a landing page, and just like that he's actually speaking to what people want all they do, is they type in their name they type in their Address right, email, sell whatever you want and boom tell me the pre, the crazy price you want. You know what this is going to compete against the eye buyers. You know this is going to play for the person.

That's like yeah, i'm tired of hearing over and over again. Why me, why now you're actually telling me i can get a crazy offer, let's go now. Let me show you a few more. I just got a bunch how about sell, stay and search? What is the biggest concern of every seller? Sure you're gon na sell my house in two seconds and i'm gon na get a ton of money.

But where do i go then? But why not offer the sell stay search program exclusive? Only by you find your new home first before you sell or don't list your home until you find your replacement and you say, sit down with me miranda and i'm actually going to take you through the buyer. Consultation first do a deep dive on everything that matters to you. I'm going to start showing you properties that are selling in that area. I'm going to talk to you about stuff that used to be on the market that expired or canceled.

I'm going to tell you how i'm going to go, find you a property off market before we put your home on the market like that's. What agents are doing right now, my friends and they're winning because it isn't just tanika? Why me why now, let's go ready? How about remove the suck from selling remove the suck from moving? I know some you're like. I would never say that i would anybody. That's done.

Relocation would say, oh my goodness, phoenix arizona. Yes, i know how about easy for you home selling strategies, how about sending non-owner occupied yikes, but i'm getting ahead of myself. That's on the listing side! How about remove the doubt and cash out? How about all the non-owner occupieds in your town sell your home over the phone, sell your home over the phone i'll, do everything else? My point to you is this and again you guys are going to get a copy of all of this. If you want to defend your position, you have to look at what the big companies are doing.

They're not saying why me why now look? We did it again, they're saying look at this couple: buying their dream home and the emotional experience and here's realtor.com. It's emotion, emotion, emotion, what the person wants and the brand and we're over here going just listed just sold. So what are you guys thinking about? I'm just letting you reflect for a minute. We got eight minutes before we take a break.

What are you thinking about right now? I hope you have bananas. Thank you lawrence. I like that. I hope my friends for my friend sabrina who said i'm feeling like stress this is so much.

Oh, my goodness sabrina. I want you to win. I'm trying to put you in a position where you can beat some of these monster companies. You might not outspend them, but you can win on a hyper local level and that's what i want.

That's what i want. So what are you going to do? What are you going to do? What are you thinking about you.