The Ops Side of Creating Highly Effective Real Estate Video
Too many agents use video as just an extra marketing channel. But then there are the agents who base their entire business model on video-first marketing – agents like Gia Silva. Gia proves that video is potentially the only marketing source you need, and all it takes is centering your operations around it.
In this episode of This Week in Marketing, Jason Pantana talked with Gia about what it takes to operationalize your video creation, draw an audience who are going to resonate with your content, and discover the right filmmaker to elevate your style.
If you’re a real estate agent who shoots video (which you are because you’re smart), you’ll watch or listen, right now.
In this episode, we discuss…
00:00 – Meet Gia
01:41 – What video does for Gia
04:28 – Three categories of Instagram
06:13 – What is Gia’s content about?
08:23 – Shooting schedule
11:32 – Finding the right videographer
13:06 – Do THIS when hiring a videographer
15:46 – Timeframe and defining your audience
19:52 – Advocating for your community
25:09 – The effect of “layering”
26:13 – Gia’s top advice
27:48 – Follow Gia
For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
Keep up with me and what's new on my other channels:
Website - https://TomFerry.com
Facebook - https://facebook.com/TomFerry
Instagram - https://instagram.com/TomFerry
Twitter - https://twitter.com/TomFerry
Podcast - https://TomFerry.com/Podcast
YouTube - https://youtube.com/CoachTomFerry
Too many agents use video as just an extra marketing channel. But then there are the agents who base their entire business model on video-first marketing – agents like Gia Silva. Gia proves that video is potentially the only marketing source you need, and all it takes is centering your operations around it.
In this episode of This Week in Marketing, Jason Pantana talked with Gia about what it takes to operationalize your video creation, draw an audience who are going to resonate with your content, and discover the right filmmaker to elevate your style.
If you’re a real estate agent who shoots video (which you are because you’re smart), you’ll watch or listen, right now.
In this episode, we discuss…
00:00 – Meet Gia
01:41 – What video does for Gia
04:28 – Three categories of Instagram
06:13 – What is Gia’s content about?
08:23 – Shooting schedule
11:32 – Finding the right videographer
13:06 – Do THIS when hiring a videographer
15:46 – Timeframe and defining your audience
19:52 – Advocating for your community
25:09 – The effect of “layering”
26:13 – Gia’s top advice
27:48 – Follow Gia
For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
Keep up with me and what's new on my other channels:
Website - https://TomFerry.com
Facebook - https://facebook.com/TomFerry
Instagram - https://instagram.com/TomFerry
Twitter - https://twitter.com/TomFerry
Podcast - https://TomFerry.com/Podcast
YouTube - https://youtube.com/CoachTomFerry
Great video! Great interview and content and I loved the guest experience! From Brazil! Follow!
Real estate video marketing is hotter than ever!👊🤗
You can play the "drinking game" with the word “RIGHT” …. and … great interview…
With everything that is happening, most of us are a paycheck away from being homeless, hope we are all prepared, get yourself an alternate source of income